New Hack to Create SUCCESSFUL PMax Feed Only Campaigns

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I don't know.

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Very strange.

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I know.

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That's why I was like, can I try something like gets a test , I was tracking that.

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It doesn't, make sense at all.

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Virginia, I wanted to let you know that.

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Cause I thought it was kind of cool.

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Cause yeah, that was that was right here.

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It was just like nothing.

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And then a conversion.

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I've done this 10 times now and it's, never failed.

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I don't know why.

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Well, I do know why it runs off the same four inventories as smart,

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having used to whatever that means.

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Oh, Regina, I wanted to kind share with this with you.

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Yesterday we had a 2.7 row as in Wow.

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That's magical.

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I was only one to say, oh, but still, it was only the second day , but we went

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from no sales, sales and boo it popped up.

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for whatever reason.

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I can't explain it, but a feed only only works well, I guess I would say, when it's

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an upgraded from smart shopping campaign.

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Not to Pax, not when it's a brand new Pax.

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and upgraded from smart shopping to Performance Max.

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Then as a feed only, that will work if we try to use a feed

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only brand new smart shopping.

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It doesn't remarket all the previous users, so someone's like, yeah, I

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used to have this amazing account performance when I was on Smart Shopping.

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The only way to keep that is to take that upgraded from smart shopping.

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Pax and I upgraded it for him.

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I actually took an old PAX campaign or an old smart shopping

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campaign that was working.

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I upgraded that, stripped all the assets that ran it, and then

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yesterday we had two point something.

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I don't know.

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Very strange.

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I know, that's why I was like, can I try something like it's

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a test , I was tracking that.

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It doesn't, make sense at all.

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I wanted to let you know that.

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Cause I thought it was kind of cool.

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Cause yeah, that that was right here.

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It was just like nothing.

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And then boo a conversion.

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Two conversions it looks like.

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Wow.

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Just.

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yeah.

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So what was interesting is that like went from nothing and then all of

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a sudden, ooh, same ad spend that This was on here too, by the way..

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Actually you look at the cost Change one of those to the cost.

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You'll see what I mean.

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It was actually increased that same day.

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I put this one at a million.

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I know, which it had been set to earlier that day.

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If you change one of those blue or red to cost, you'll see what I mean.

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During that time period, the cost was really low.

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Like change the blue or the red line.

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Oh, oh, oh, I see what you're saying.

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To cost.

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you can see it dipping and going up.

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this one here, the one that I started has upgraded it started off at a million.

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Right.

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And the Pmax campaign that you chose that number from had been changed

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to that like three hours before.

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Got it.

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That's what I was wondering by the client , what was it before though?

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It was half I don't know, because we lowered it at the end of the month.

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Then we increased at the beginning of the month, but we didn't increase it enough.

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Then the client increased it more on the same day that you did it.

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So, it's all in I D R, so I have no idea what the numbers are.

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So this budget change here that happened, decreased and increased

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one three minutes later to 360.

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So this was 360 starting here, and the cost was, 1 30 86.

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2 15, 2 0 3, 1 12.

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I sent mine to a million and it goes at 1.4 like the next day.

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And the reason why I wanted to track this is because the previous smart

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shopping campaign still has all those audiences that it knows where to go.

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It's called the four Inventories and Google can tell me what it was, but they

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said, yeah, smart Shopping campaigns that are upgraded Performance Max

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still retain those four inventories and.

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what are those four inventories like?

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I don't know.

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. I'm like, okay, but when, you turn on one that has those inventories still

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available, it's like, oh, you mean I wanna go back after everyone that I

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used to go after on smart shopping and those type of people that are on the

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website here for like the last week.

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I'm like, yes, it's 1.4 million.

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It overspent when it it couldn't even get two budget.

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That's a difference.

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I don't get it.

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it would be really interesting for an economist to like measure

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the impact that Pmax had on the.

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like over the past months.

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Like can you imagine it's the reason for inflation , right?

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it's probably not like the main thing that's going on, but I'm

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just saying small business is how you have a healthy economy.

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You have a lot of small businesses, and P MX comes out, obliterates small business

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profit for several months in a row.

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No one can figure it out.

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We're the best Google Ads teachers of the world.

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We still can't figure it out.

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It's been months and . No one's like talking about it.

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like Google has so much influence over the economy right now.

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It's really scary.

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that's a good rule thumb though.

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But I know we're talking, you're like, Hey, we always run feed on campaigns.

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I promise you switch and it doesn't matter.

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Here's the scary part, and this is where, this, where, and everyone should

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probably see this cause this is not gonna make sense to pretty much any of

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us, but this Performance Max campaign.

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That I upgraded from that started, let's just say two days ago.

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I upgraded this one from a smart shopping campaign.

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. This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're having

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trouble with Google Ads and you want professional help, that's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe to our channel.

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That's how we juice the YouTube algorithm so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me

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below in the comments, and now back to your regularly scheduled program.

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since May 30th.

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So the smart shopping was running May is stopped, so Resters of May, so June, July,

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August, September, October was dormant.

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October it starts the next day.

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Boot conversion.

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I don't know, it's weird.

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you can take any previously dormant smart shopping campaign.

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Let's make this very, very well known, cuz I, hope I don't have to say this

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again cuz this powerful, so I wanna make sure everyone's paying attention.

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Any previously dormant smart shopping campaign that was running well

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can be turned back on as a smart shopping campaign by converting.

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Stripping all the assets out, turning off Euro expansion and

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just running the feed in that.

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If you have a performance max or smart shopping campaign that's already been

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converted, had a whole bunch of assets added to it, failed and then died, you

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can strip out all of those assets again.

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Relaunch that same thing, just turn it back.

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And then we'll come back.

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I've done this 10 times now and it's never failed.

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Well, I do know why it runs off the same four inventory as smart

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shopping used to whatever that means, but for any feed only campaign.

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And how about this?

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Here's a good rule.

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We should never run a feed only campaign that's not been