The Google Ads Podcast Solutions 8

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.
Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc.com for more information.


This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   
 / @starterppc  


Related videos on the StarterPPC YouTube channel:
The ROAS Shrink Is REAL:   
 • The ROAS Shrink Is REAL  
13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   
 • 13% Profit Increase In The Off-Season...  
Effective Conversion Goal Settings: Make The Algorithm Work For You:   
 • Effective Conversion Goal Settings: M...  



0:00 The Basics of Competitive Analysis
4:20 Analyzing your competitor’s product images
6:45 Exploring the Google Ads Transparency Center for competitive analysis
8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
11:53 Importance of assessing and adjusting headlines in ads
16:59 Keyword research


Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.
They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.
Related videos:
⏳ Is It Too Late To Start a Podcast?   
 • ⏳ Is It Too Late To Start a Podcast?  
📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala:   
 • 📹 Why Every Business Needs a YouTube ...  
🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   
 • 🚀 Cracking the YouTube Algorithm for ...  
🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth:   
 • 🚀 Unlocking YouTube Ad Success: Under...  
This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   
 • 7 Astonishing Digital Marketing Predi...  

Subscribe to Perpetual Traffic on YouTube here:   
 / @perpetual_traffic  
Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
Instagram - a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTg0UjNRT1ozemNhQWU5XzJfVUU2Wlo4bW5qd3xBQ3Jtc0tueXZacm9kdWplVDNKVVRLZ0JDSU0xaFh3eENuTmpMbVFvNkF5bkNVZzFyWHRuc2IxWWZmUng0a2NDN3diV1lRdmlWTjlvT2lKLW1fU0R6Z0I2dFhINnhkM1FNdEUtdVo0OGZnX1ZadnMtXzg0OGhJRQ&q=https%3A%2F%2Fwww.instagram.com%2Fperpetual_traffic%2F&v=4-eDyyXR7BY" rel="noopener noreferrer"...

Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.
Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   
 • 💣 The Secret to Google Ads Success: M...  
💰 How to Identify Your Top Conversion Path Using Northbeam:   
 • 💰 How to Identify Your Top Conversion...  
🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing:   
 • 🚀 Using Northbeam to Analyze First Cl...  
0:00 FREE Media Efficiency Ratio Tracking Sheet
5:19 Using By The Numbers to calculate your new customer revenue
7:26 Analyzing MER
9:34 Analyzing Cohort Retention in Shopify
12:37 Analyzing First-Time vs. Returning Customer Sales


Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
 • The Ultimate Guide to Google Ads for ...  

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon...

Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision.
Related video:
🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media:   
 • 🎧 How to Turn Your YouTube Channel In...  

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   
 • 7 Astonishing Digital Marketing Predi...  

Subscribe to Perpetual Traffic on YouTube here:   
 / @perpetual_traffic  

Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
Instagram -  
 / perpetual_traffic  
TikTok -  
 / perpetual_traffic  
LinkedIn - a...

Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!
Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.
Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc.com for more information.
This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   
 / @starterppc  


Related videos on the StarterPPC YouTube channel:
The ROAS Shrink Is REAL:   
 • The ROAS Shrink Is REAL  
13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   
 • 13% Profit Increase In The Off-Season...  
Effective Conversion Goal Settings: Make The Algorithm Work For You:   
 • Effective Conversion Goal Settings: M...  


0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months
1:58 Campaign breakdown
6:58 Adjusting budgets
7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!
8:47 Focusing on popular products

Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

💣 The Ultimate Guide to Google Ads for 2023:   
a...

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns
1:18 Three-Step Process Explained
7:38 Scaling small campaigns
10:06 Negative keyword strategy


This clip is from The Perpetual Traffic Podcast, watch the entire episode here:
How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:   
 • How to Sell a $250,000 Product with a...  

Subscribe to Perpetual Traffic on YouTube here:   
 / @perpetual_traffic  

Connect with Perpetual Traffic:
Facebook - https://fb.me/perpetualtrafficpodcast
Instagram -  
 / perpetual_traffic  
TikTok - a...