Google Ads Success From Performance Max to Standard Shopping

Joshua: 00:00:11

It's insane.

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this is a really good account

on a big transition away from

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PMX to standard shopping.

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: 00:00:15

What we're going to be doing is take

a look at what standard shopping did.

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At a certain timeframe, comparably

to what did PMAX do during

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: 00:00:23

the similar or same timeframe.

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: 00:00:30

Hey, how's it going everyone.

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This is Josh over here at Solutions Aids.

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: 00:00:33

I am a client manager, and today we're

going to be talking about a transition

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away from PMAX into standard shopping.

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And we're not only going to show you

the in app numbers, but we're also

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going to show you the backend numbers.

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where he's actually getting out

of it, what his revenue is for

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some customers and go from there.

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But a big disclaimer here.

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Is this guy is very seasonal.

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He sells a lot of

fertilizers, garden supplies.

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he starts ramping up in March.

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Then around summertime, like

May ish, he starts to be fully

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optimized for conversions.

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Everyone's buying.

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And then around October, November,

he starts dying off because no one

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wants to be outside when it's cold.

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So that's the disclaimer there.

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We don't want to look at month

over month and say, standard

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shopping is doing really good.

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That's because we're scaling and we're

going to the busier season or we're

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going to be doing is take a look at

what standard shopping did at a certain

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timeframe, comparatively to what did PMAX

do during the similar or same timeframe.

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So right now, I have December 20th

and 10th, March 10th selected.

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So that's when we switch away

from PMAX into standard shopping.

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And I'm comparing that to the previous

year's numbers of what PMAX did.

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And right off the bat, you can see

we're spending 26 percent less or 7.

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4, compared to 10 K from last time.

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So that's a 26 percent difference.

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And you can already see, the

conversions are a lot more 351 compared

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to 302, 16 percent change on that.

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CPCs are down by 30 and

the rose is down up by 39%.

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So it's pretty drastic change of

this year's numbers versus last

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year's numbers inside Google ads.

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But we want to make sure

is top of the line shopping

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really, there's no brand in it.

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We want to make sure that it's

all cold traffic in there.

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So we could see that, that is.

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Only cold traffic as much as possible.

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We don't want to have any

brand in there or brand terms.

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It can inflate that row as so what

we're going to be taking a look at

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is Pmax right here, the same thing.

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It doesn't really show brand a whole lot.

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Maybe there's right here, wine or some

odd conversion here and there for.

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But the only issue or the big

issue with PMAX sometimes is you

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can't control all the levers.

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your display remarketing or remarketing

in general, you can't really separate that

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out like you can with standard shopping.

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So that's the big issue with PMAX is

you're pulling all the levers all at

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once, letting the floodgates open.

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And you can't separate

out that cold traffic.

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You can't do a standard shopping.

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So big difference with that is this

is way more controlled than Pmax.

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I could increase or lower the budget

on just that cold traffic and make

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sure that I'm not remarketing as much,

let him remarket on his email list.

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And that's what I'm

letting him do right now.

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And it's working out

very well for the client.

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So we're not wasting as much

budget on, spending X, Y, Z.

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So let's say they come in the first

time, they're convert and then they

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want to come back in and we're spending,

five or 10 for that person and come

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back for remarketing them on PMAX

versus, something that could be like

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2 cents on the email side of things.

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So just keep that in mind.

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But take a look at the back end

numbers, same timeframe, 20th to 10th.

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He is 18 percent more in turtle cells.

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So not only is he spending less, 26

percent less during that timeframe, he's

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also making more money in total cells.

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He has 17 percent more

conversions, on his site.

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And also the biggest kicker here is

he has 13 percent more first time

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customers than he did before last year.

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with first time customers

is first time revenue.

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The big indication of, yes, I can

keep scaling this more and more.

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So we want to see, okay, we're

going to start catching up to

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budget what we did last year.

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So really hard scaling right now.

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we're about 9 percent away from

what we're spending before.

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So we're spending about 3.

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7 compared to 4.

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1 for the last 30 days.

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And we're making about 23 percent

more conversions than before.

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take a look at the last 30 days on the

backend 17 percent more total sales.

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And the big thing here is, holy crap,

23 percent more first time customers

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from this year versus last year.

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So big difference there is yes,

we're even scaling up and we're doing

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better this year than last year.

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And I think this client is going to

be killing it and his busy season.

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So I'm thinking maybe even double

the budget, have doubled the

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performance, have doubled the revenue.

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And whatnot.

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So this client is huge indications already

or early indications of yes, scale this

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as hard as possible, and see what comes

out of this, during the busy season.

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So maybe I'll have another video of you

guys, coming in on, after the busy season,

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during busy season, give you guys update

on this account and then go from there.

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But yeah, super excited.

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Take a look at the first time

orders and compare it to customers.

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You can see that.

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the first order date for the last

30 days is two 17, comparatively to,

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last year's truth being access one 80.

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So you can see that the 37, customer

change, from this later to last year.

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like I said, really good

indications of scaling this guy up.

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And as you can see here, if I take off

that a little bit more clear, can I

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see we start to, Do the cost on here.

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It's see the budget is we are starting

from 77 and now we're up to 216.

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So we're really hard scaling

this as hard as possible.

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Like I said, we're going to go

past his budget from before.

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See where we're at.

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And if we're doing better than

before, which I think we will be.

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we're going to scale even more

and more until we hit a wall to

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where our performance doesn't

make sense to where he's spending

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his budget from last year to now.

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So I don't know this guy, it's insane.

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this is a really good account

on a big transition away from

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PMAX to standard shopping.

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And we're going to see, like I said, this

year, I think it's going to be super big

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for this guy if the market doesn't crash,

so let's see how things work out with

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this guy and go from there, but we'll see.

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Other than that, that's

basically it for you guys.

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until next time.