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• The Ultimate Guide to Google Ads for ...

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Transcript

Kasim: 00:00:10

This video goes out to Jake Burns.

: 00:00:12

Jake messaged me and said Hey,

where do I find your monthly

: 00:00:16

checklist that you referenced?

: 00:00:18

And I said, I have no idea.

: 00:00:20

the content team came to the rescue.

: 00:00:23

They talked to our strategy team

and pulled out and distilled our 92

: 00:00:27

point weekly optimization checklist.

: 00:00:29

This checklist will help you identify

errors, capture opportunities,

: 00:00:32

and fix Google Ad campaigns so you

can improve the effectiveness and

: 00:00:34

success of your advertising efforts.

: 00:00:35

And you can download it for free!

: 00:00:38

But you gotta give us your stuff, which

by the way, we've got a ton of free stuff.

: 00:00:42

So there's that, and then all

of these things, which I have

: 00:00:45

a whole other video about.

: 00:00:46

And if you're interested, here's

what the checklist looks like.

: 00:00:50

It is not...

: 00:00:53

Account settings, conversions, call

tracking, analytics, search shopping,

: 00:00:57

PMAX, on a per campaign basis.

: 00:01:01

Now, display, YouTube, the tubes

obligatory disclaimer here.

: 00:01:06

Y'all is, there's no such thing as like,

the rule of thumb with Google Ads, so,

: 00:01:11

you need to actually know what you're

doing for this to be relevant, take it,

: 00:01:13

make it your own, build out your own

standard operating procedures customize

: 00:01:16

it on a per client, per campaign, per

account basis All that said, we did all

: 00:01:20

the hard work, so you don't have to.

: 00:01:21

And, you can get our book for free, too!

: 00:01:24

Did I mention that?

: 00:01:25

Go download You Versus Google, the

very unauthorized guide to Google Ads.

: 00:01:28

People loved it.

: 00:01:29

They sang songs, wrote reviews.

: 00:01:30

By the way, if you have the book

go write me a review, please.

: 00:01:34

Please and thank you.

: 00:01:34

Go to Amazon and say nice

things about the book.

: 00:01:38

Let's see what our reviews

look like right now.

: 00:01:40

54 books.

: 00:01:41

54 reviews.

: 00:01:43

And they're all great, except this one.

: 00:01:44

Who's this guy?

: 00:01:46

Who are you?

: 00:01:47

Very misleading book description.

: 00:01:48

Everything in the book can be

easily found on YouTube or Google.

: 00:01:52

Yeah, because we wrote it

off of our YouTube videos.

: 00:01:54

Plus, the book is bad written

with typo like on page 292.

: 00:01:58

I know I'm petulant, y'all.

: 00:02:00

Four star reviews.

: 00:02:01

I respect those.

: 00:02:02

Just one thing.

: 00:02:03

Does not show how to use GA4.

: 00:02:04

It's fair.

: 00:02:05

See, that's constructive.

: 00:02:07

Thank you for the constructive

review, Amazon customer.

: 00:02:10

Anyway, go get the book for free.

: 00:02:11

Get the 92 point checklist for free.

: 00:02:13

Complain all you want about all

the free content I give away.

: 00:02:16

The irony does not escape me.

: 00:02:17

And for those of you that don't

complain, I love you, dearly and deeply.

: 00:02:20

And I wish you the best of luck.

: 00:02:22

I want you to be so, so successful.

: 00:02:23

Crush life, crush Google, help

your clients, help everybody make

: 00:02:26

money, help small businesses.

: 00:02:27

And just thrive.

: 00:02:29

Just prosper.

: 00:02:30

Just flourish.

: 00:02:32

Jordan Peterson says that love is

the desire that all things flourish.

: 00:02:35

I want you to flourish.

: 00:02:36

Truly, dearly, deeply.

: 00:02:38

Have at it.

: 00:02:38

Peace.

The Google Ads Podcast

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Get Our 92-Point Weekly Optimization Checklist for FREE!

Transcript

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