Double Your Paid Ad Performance With the #1 Amplification Tool

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In the world of paid ads, there's one tool that rises above

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all others in terms of amplification.

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Here's what that means.

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There's one tool on your tool

belt that will amplify everything

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else that you're doing, paid and

organic, sometimes by double.

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And that tool is re marketing.

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Re marketing.

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I have consistently seen strong

re marketing campaigns double

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the efficacy of paid marketing.

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As a matter of fact, my business

is a perfect example of that.

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Our cost per lead used to

average about 500 bucks.

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And when we ran remarketing

campaigns to a company, our normal

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campaigns, it cut it into half.

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It's sub 250.

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it's an amazing ability to move

the needle without much cost.

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That's what's really cool is

marketing campaigns are effectively

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free in some instances because

you don't pay unless somebody

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clicks and you want them to click.

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Or if you do pay, you're

paying the lowest CPMs.

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Available instead of that ad network.

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There's a term that I learned from my

buddy Alrick Heck called omni channel

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remarketing, which is something that he

espouses heavily and I just stole from

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him shamelessly And it means that you

want to run remarketing campaigns on

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every single channel possible So in this

video i'm going to talk to you about

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all Of the channels that we use to run

remarketing for ourselves and channels

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that you should use to run remarketing

for you So first usual suspects easy

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breezy lemon squeezy the obvious ones

google which includes youtube And meta,

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which is Facebook and Instagram you

have to be running remarketing campaigns

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across all of these, no matter what.

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If you're not doing that, you're

leaving money on the table, truly.

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If somebody comes to your website

and doesn't buy, which statistically

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speaking is everybody, adjusted for

margin of error, nobody buys from you.

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Right?

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The average conversion rate

on a website is sub 2%, which

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is effectively zero people.

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So, if somebody comes to your

website and doesn't buy, you want

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to remind them that you exist.

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Now, you can sculpt.

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So you can say, Hey, only remarket

to people who didn't buy, meaning

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only remarket to people who didn't

land on my, thank you page.

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And maybe remove people who bounced

within 10 seconds, cause they

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obviously weren't applicable.

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Or maybe prioritize people that weren't.

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Pricing page or my demo page so you

can sculpt these audiences, but make

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sure you're running remarketing Google

network and the meta network no matter

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what number two especially if your

b2b is LinkedIn LinkedIn 41 percent of

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millionaires use LinkedIn according to

source con it is The nice thing about

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LinkedIn is it's effectively blue ocean.

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It's smaller than Google and Meta.

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But the LinkedIn users

actually really engaged.

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And I learned this the hard

way, kicking and screaming.

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This was recommended to me

by my friend Christine Marie.

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She said, don't sleep on LinkedIn.

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I said, you're crazy.

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LinkedIn is just, place where

people go to spam me in Messenger.

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And yet we started posting

organically on LinkedIn.

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It was an unbelievable how easy

it was to get an engagement and

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how high value the engagement was.

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Real comments, real

conversations, real discussions.

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LinkedIn is taking the place of what

Twitter used to be in a lot of ways.

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And so people using LinkedIn are going

to be exposed to your remarketing ads.

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So make sure that you, use LinkedIn

remarketing because very, very, very

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often you're marketing in a silo.

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Next up, tick tock, tickety tock.

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We're part of a beta program with

TikTok, where we're using TikTok in order

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to amplify other marketing channels.

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Re marketing on TikTok is

an absolute no brainer.

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Now, marketing on TikTok really depends

on your avatar and your audience.

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But the reason I say re marketing on

TikTok is a no brainer is because if

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somebody's already been on your website,

they might as well see you in TikTok.

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And the nice thing about TikTok is...

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Permeation and penetration is

easy because people consume

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an insane amount of content.

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Absolutely insane amount of content.

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Don't think that because your avatar is

a little older, they're not on TikTok.

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I've actually seen the numbers shared

by TikTok themselves and that was true.

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At the outset, but tick tocks, largest

and fastest growing audience is actually

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veers a little older than you'd assume.

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I think it's over 30.

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So use tick tock and again, from a

remarketing perspective, it makes all

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the sense in the world because you're

only going to remarket to users who've

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actually already been on your site.

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So it doesn't cost you anything

if there's nobody to market

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to, then you just don't pay.

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Same thing with Snapchat,

which is next up on my list.

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Snapchat is it's not the darling that it

once was, but it has a strong contingent

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of traffic, and the benefit of remarketing

on Snapchat is it costs you nothing.

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Like, that is super, super cheap traffic.

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Same thing with Pinterest.

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Pinterest has super small

numbers, but they're mighty.

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They're small but mighty.

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And people in Pinterest are super

engaged inside of Pinterest and they

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spend a lot of time in Pinterest.

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And they take ownership over their, space.

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You'll notice certain

profiles are like that.

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Certain social networking sites and

content sites are like that people really

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assume ownership over their Pinterest

spaces their Instagram spaces But not

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quite as much over their Facebook profiles

or their LinkedIn profiles Let's say and

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I think a lot of that has to do with the

UI how customizable the UI is obviously

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But because people are so heavily engaged

inside of Pinterest the time in the site

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is is pretty high for the average user.

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So they spent a lot of time in app

and it's a great place for them.

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it's neural association.

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They're seeing your brand,

your face your logo, your

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products, your website, whatever.

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And that helps you hit those

500 touches that we have to hit.

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Next up is Twitter.

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Don't sleep on Twitter Building a

community is one of the strongest things

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you can possibly do and then exposing

that community to your message especially

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if somebody's already expressed interest

is Very powerful and again Twitter

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traffic is so cheap I think we max out

our Twitter remarketing capabilities at

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like 150 a month or something insane.

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And I spend, 200, 000 a month in ad spend.

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it's unbelievable how many people

you can get out in front of

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inside of the Twitter ecosystem.

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Next up would be Reddit!

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Smartest people in the world are Reddit.

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Smartest people in the world

are on Reddit, I should say.

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The smartest people in

the world are on Reddit.

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They're also the meanest

and most immature.

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But they're brilliant and if your customer

base is on Reddit, then meeting them where

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they are can be really, really helpful.

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Bing, Microsoft's Bing, which by

the way is actually, improving

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in efficacy since the rollout of

ChatGPT, which is integrated in

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some of Bing's search capabilities.

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We've used Bing pre Chat

GPT, and it's really helpful.

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The average Bing user is less clicky

so they search less, they spend more

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time on site, and they click less,

which means that when you do have

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them engaged, you really own them.

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They're less likely to abandon ship.

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And again, traffic is super cheap.

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Yahoo!

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To be honest I know nothing about this.

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Nor have I tested it.

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But it came up in my research on

strong remarketing channels and was

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recommended by some thought leaders that

I have a mild amount of respect for.

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So, feel free to test Yahoo!

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If you'd like.

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Same thing with Amazon.

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I've never run remarketing inside

of Amazon but I know it's possible.

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And so if you are...

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An Amazon seller, then you should

probably be using Amazon, and I didn't

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want to leave it out of my video

because it didn't feel comprehensive.

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One tool that I have used is AdRoll.

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AdRoll is interesting.

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It's a, it's a pocket of traffic that

it feels like a black hat network.

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Right?

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Like everywhere that AdRoll exists

feels like a website that's probably

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going to get shut down someday.

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For, selling illegal

Viagra pills or something.

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But, again because it's remarketing

you get some really honest

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shots at getting back in front

of people that were interested.

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And again, the traffic is

super cheap, worth trying.

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Last but not least, Taboola.

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And there are others, by the way, there's

Taboola, Outbrain I forget the third.

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That big one, but there's a bunch of

these content networks where you can

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remarket with content specifically.

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The only one that we've used is Taboola.

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Traffic is super cheap.

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delivering ads disguised

as editorial content.

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So it's not like you can't just copy and

paste your normal marketing campaigns.

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You actually have to.

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create something that fits inside of

the tubal ecosystem, but if you can

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create that it can be really helpful.

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Here's the thing, not one of these

networks is going to make or break you.

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But if you add them all together, you

end up being what I affectionately

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refer to as digital herpes.

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People tell me that all the time.

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They're like, dude, I

cannot get rid of you.

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And what they don't realize is that,

you know, they think I'm like internet

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famous and a ubiquitous truth.

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It's just them.

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They went to my site or engaged

with one of my profiles, and now

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I'm going to follow them around

until they buy, die, or unsubscribe.

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And you can do the exact same

thing, and you can do it for

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not nearly as much as you think.

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And because of the amount of money we

spend driving traffic, and that just

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doesn't mean paid traffic, by the way.

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I don't, even if you're not driving

paid traffic, if you have a podcast

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or a YouTube channel, and you're

having a social organic, you're

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still spending money, right?

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Time is money, money is money.

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And getting people to the site

and then having them not convert.

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Is a travesty remind them that you exist

with some of these networks you can follow

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people around for years give yourself

that opportunity you've probably if

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you've been following me for any length

of time heard me talk about the 500 touch

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rule People think it takes seven touches

before somebody's ready to convert google

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did a multi year multivariant study that

showed it takes 20 touches For a candy

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bar and up to 500 touches for an airline

ticket chances are what you're selling is

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either As complex or more complex than an

airline ticket, which means you need to

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get 500 touches in front of that person.

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And the, the, really the only way to do

that effectively is with remarketing.

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You know, and 500 might be mildly

hyperbolic, depending on, I mean, even

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though it's data driven from Google,

depending on the industry that you're in.

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But let's say it's 50, right?

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Or 20.

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Remarketing is the path.

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This is the way.

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So I'd love to know if you have

remarketing channels that I missed,

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or you've tried the two remarketing

channels that I mentioned and haven't

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tried which are Amazon and Yahoo.

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I'd love to know any pro tips

you have or advice, tips, tricks,

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hacks, best practices, et cetera.

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Otherwise, if I've provided you any

level of value, like, comment, subscribe.

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Press those buttons, and

I'll see you tomorrow.