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Youtube Will Become The Biggest Social Media Platform For Creator

Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.

They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.

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Transcript
Speaker:

I think YouTube becomes a primary

social platform for creators.

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actually untapped.

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going back to the example we had provided

for podcasts, the amount of traffic.

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in YouTube versus the number

of creators is actually their

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proportions are in your favor.

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YouTube's massive and do the time

on site for YouTube is insane.

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Average time on site across

the internet is sub 60 seconds.

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average time on site on

YouTube is 20 minutes.

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this is anecdotal, but there's this

gal that I follow on Instagram.

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it's modern Millie really

brilliant Instagram creator.

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I followed her when I was trying to figure

out how to Pop my Instagram, which I

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never did very well, but she's amazing.

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She just posted today, ironically,

she said, I'm leaving Instagram.

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there are so many reasons

that went into this decision.

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So for a full explanation, I'd

recommend watching my YouTube video.

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But basically she goes,

I'm investing in YouTube.

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She goes, YouTube is the only platform

that rewards me for promoting.

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other platforms.

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So I want to go all in there.

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YouTube actually pays creators.

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We had 30, 000 subscribers at the

solutions that YouTube channel

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when I sold it and we were making

about 2, 500 a month off of that,

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which that's not nothing, dude,

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And 30, 000 subscribers is adjusted

for margin of error and absolute net.

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We were so, so, so niche,

more people go to YouTube.

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And I think YouTube ends up being,

where the genesis of creation

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starts because YouTube is the

best place to repurpose from.

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So if you have a podcast, you might

as well record a YouTube video and

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then strip the audio for the podcast.

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If you're doing TikTok and Instagram

reels, you might as well record a

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YouTube video and then cut the reels up.

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YouTube is the best place to begin.

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Do short.

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Yeah.

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Yeah.

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And then YouTube shorts.

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That's exactly right.

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even long form blogging offers.

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Webinars, anything that you do to

go live like YouTube's, I think

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the hub to the multiple spokes.

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And if you're not investing in

YouTube, that's where I would

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recommend people to start to go.

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Especially piggybacking on my original

prediction, the collapse of the paid media

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space, that's the middle of the funnel.

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YouTube's not even necessarily top

of the funnel in most instances.

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It's the middle of the funnel.

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So that's the great place

to go position yourself.

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If the bottom of the funnel has

just gotten untenable for you.

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Would you call YouTube

a social media channel?

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I think it's social.

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Other people don't.

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And I probably lose that

argument if we were to break out.

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The grid and like figure out what boxes

it crosses and what boxes it doesn't.

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it's social esque, it's more than just

comments and likes social E right?

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Socially.

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Yeah.

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Yeah.

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and I think if Google wanted to,

who knows if they want to, but they

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sure could lean in that direction.

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you'd have cur, you already have curated

content, you have people's playlists.

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I can actually follow your profile.

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They haven't really prioritized that

inside of the ui, but they could.

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I pay for YouTube premium.

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I don't know if you do.

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That's one of the best

things on the internet.

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Are you kidding me?

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it's, it is great.

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It's unreal, no ads, 15 bucks a month.

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I get all this premium content

and it gives me YouTube music.

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And if you do the family plan, it's 3

more and you can add four other people.

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And so I think with premium

adoption, you'll see more

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socialization of the platform.

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I think YouTube is the stickiest

damn thing in the world.

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YouTube is a replacement in a

lot of ways Netflix and Hulu.

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You're using it to learn.

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I use it to listen.

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So if I listen to my podcast,

I'm actually on YouTube.

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And then you have YouTube music.

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I just think they really

cracked the code there.

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And I think more and more people are going

to head in that direction as creators.

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I think everybody's already

watching and listening on YouTube.

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So I think we're going to see an increase

in the creatorship instead of YouTube.

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I think A prediction that is related

tangential to this, and I see this with

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my kids and I also see it with my own

behavior I think social media just in

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general, like how Tick Tock is now being

used, it's being used as a search engine.

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It's so strange, but

that's how they use it.

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Like that's how they discover everything

now, or, Instagram reels to a certain

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degree, but definitely tick tock.

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Like it's a search engine.

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Social media is now become like a search

engine for so many different things.

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And to your point about YouTube, I

look at YouTube as the search engine.

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If I am looking to do something

or learn something or want to know

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something, yes, there'd use chat GPT.

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Yes, there would do use Google barred.

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But.

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But so many of the things that

I want to learn or I want to

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know about are visual in nature.

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And I use YouTube as my search engine.

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guarantee you if you looked at all

the apps that I use on my phone, I

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probably use like Chrome first, Gmail

second and YouTube third is my guess.

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And maybe slack is probably

like fourth I do use that a lot.

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But the point is I use

YouTube All the time.

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And I use it because connected TV now

it's it's the first or second choice.

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Whenever I log into my connected

TV, I love all my connected TVs.

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I watch YouTube on them, but YouTube has

become the go to search engine for me.

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And it is super, creator friendly

and obviously it makes money.

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like I get a small check from all

my YouTube stuff every single month.

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It's not 2, 500 bucks, but

it's a couple of hundred bucks.

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that's pretty good right there.

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I'm like, wow, if I really devoted

more time to this, I could actually

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make Serious money doing this.

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So there is that portion of it, but

I don't think they've really even

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tried all that hard with YouTube.

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got the premium service, which I

did do for a month, which I loved,

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but I was like, you know what?

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I actually like seeing the ads.

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I have multiple Google accounts, so I

see the ads in the accounts that I'm not

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logged into my, but there are times where

I'm like, dude, I just want to listen.

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if I'm at the gym.

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And I've got my playlist going.

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I don't want an ad.

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It breaks my whole cadence, that's where

I use, I don't use YouTube for that.

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I use Spotify for that, but, which is

absolutely amazing, But dude, even that,

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like I can't, justify the expense of

Spotify now that I've got a paid YouTube.

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I know Spotify's a little bit better.

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Sure.

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Like list building and stuff, but

YouTube is just so all encompassing.

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point about YouTube being

a search engine is spot on.

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The problem is it's not just that

'cause search is utilitarian.

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I go to YouTube to play.

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if I have time on my hands and I

just want to kill time, my favorite

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thing is to go watch comedy shorts.

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Like I really love Matt Rife.

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I don't know if you've watched

Matt, but dude, like I would just

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sit, I'll watch two and a half

hours of that dude's content.

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I think he has the best

crowd work, in, in existence.

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it's just a fun place to go.,

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