YouTube & Shopify Integration With Eli Gurock of Magic Beans

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Well, you're one of the clients that terrifies me because you know

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more about Google ads than I do.

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You can now integrate Shopify and YouTube together and put

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links underneath your video.

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So that sounds really cool, but how do I do that?

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And there's very, very little information about how to

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practically set that up and do that.

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So I spent a whole bunch of time at the end of last week, setting it all up,

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the Shopify and YouTube integration.

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You figured out something and I don't know anybody else who's figured it out yet.

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I don't think.

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These YouTube link, these little stop file links are gonna

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make me a gajillion dollars.

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But I think that it's important to try to innovate, try to do new things.

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If it doesn't take you too much time, if it doesn't cost you too much

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money, you never know what is gonna be the thing that's gonna like make a

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difference or really move the needles.

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And.

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It's cost me the day of the Google news.

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And I'm so excited.

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this is one of the first times actually we've ever had a client on the channel.

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I think it's happened once or twice before.

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but I've got Ellie ack.

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Who's the founder and CEO of magic beans.

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Ellie.

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Thanks for being here.

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Appreciate you.

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I'm actually really excited.

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I'm a huge fan besides being a client.

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Yeah, well, you're one of the clients that terrifies me because you know

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more about Google ads than I do.

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And so every now and then they come, they sneak through the cracks and I'm

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just like, oh goodness, my imposter syndrome starts to wave a flag.

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but I just mean that you're a super sophisticated entrepreneur, but you

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actually know a lot about like the inner workings of, I mean, as evidenced by

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the fact that we're about to talk about, the Shopify and YouTube integration, if

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you figured out something and I don't know anybody else who's figured it.

Kasim: 00:01:41

Well, yeah, like on Wednesday, I got an email from Shopify that good news.

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Now YouTube is connected to Shopify and we have a fairly

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sizable YouTube following.

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we have over 26 million views on YouTube.

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I review and compare strollers and car seats, IVA.

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My website is mb.com and we sell baby products.

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It's great.

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So, you're not just online, right?

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You're brick and mortar too in Boston.

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Yeah.

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Yeah.

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We have two brick and mortar stories here in Boston.

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So, yeah, it's really cool.

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And YouTube has been sort of transformative for our business because I.

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Have spent so many years in store teaching consumers, one on one

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about how to buy the best stroller and car seat to things like that.

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I'm a father of three.

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So I have a lot of expertise around this stuff and YouTube

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really gave me a platform to share my expertise with the world.

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It's really great.

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But so I get this email on Wednesday morning.

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Surprise.

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You can now integrate Shopify and YouTube together and put

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links underneath your video.

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So I'm like, that sounds really, really cool, but how do I do that?

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And there's like very, very little information about how to

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practically set that up and do that.

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So I spent a whole bunch of time at the end of last week, setting

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it all up, setting about it.

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And then I told you in like a vulture and I was like, can you

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teach my people how to do that?

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Yeah.

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I'm excited, man.

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So, the value proposition's super clear, you have a YouTube channel,

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and this is organic traffic play.

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I wonder though, and even if it's not available or accessible just yet, I

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wonder whether or not Google's gonna give us the ability to get a little

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bit more aggressive with the push from a paid perspective and maybe that's.

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An add on conversation, but at the moment, your YouTube channel allows

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you to take your GMC push all your products in through the YouTube channel.

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So they're visually accessible.

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Would you mind showing us what you're looking at?

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do, would I mind show?

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Yeah.

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I guess what I'm asking is can we pull up the YouTube channel and

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see the product has been in play?

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Sure.

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All right.

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I'm gonna share my screen here.

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All right.

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So I'm on the magic beans, YouTube video, 65,000 subscribers, dude.

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That's I forgot you had that many subscribers.

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That's amazing.

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Good for you.

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I'm really excited.

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I'm kind of proud of that.

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I have to admit that's huge.

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you're YouTube famous.

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All right.

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So I can go to any video and in theory, it's gonna push

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products through, in the exactly.

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So choose that silver cross reef.

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Sounds good.

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And just scroll down a little bit.

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Yep.

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And there you go.

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Look at that silver cross reef Nuna RVA up.

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So those are products that I curated to go under.

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that video.

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Now, if you scroll to the left is the silver cross reef.

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So I was able to curate that under the silver cross reef review, first product

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show, silver cross reef stroller, and then the upper baby Vista, which is too over.

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I probably need to do a better job curating this particular one, but

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basically the next three products.

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My sort of like default catalog of products that are gonna be

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under, any video on the channel.

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So the cool thing is that I don't have to go into every video

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and, put a carousel of products.

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Basically there's default 30 products go under every video, but if I want

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to, I can go into the individual videos and there's a monetization tab, in,

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YouTube studio that you can click on and then you can sort of, I can cur.

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Any product for my entire catalog to go underneath, a video so that people

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can shop as while they're watching.

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Cuz they hopefully like me and what I'm teaching them.

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And they will reward me by shopping with me versus Amazon, which would be great.

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So cool.

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So on a per video basis, you can choose which products are being shown, but

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then you can have a default catalog too, and then just front load, the most

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applicable product, but then modify.

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And then allow the default catalog to kind of follow along as a trail.

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Correct.

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Right.

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I think this is probably designed for YouTube creators who have merch, right?

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Like a bunch of t-shirts.

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for their channel.

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But I think that for retailers like me that have like a 10,000 products

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in their catalog, I think this is like an extremely powerful, way of selling.

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The other thing that you can do with this.

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And I think this is what they want to get at is live social selling.

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Now I haven't really tried that yet on YouTube.

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I've tried it a little bit.

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So what happens is you can go live on YouTube obviously, and then you

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can choose which products to feature.

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In that YouTube live.

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So I think what they want us to start doing is basically create

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my own individual little QVC type show, where I talk about products.

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And then I sell the products during the event.

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And so my hope is in September to my first sort of like live selling

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event, hopefully have some sort.

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Offer that I can offer the consumer.

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So if you watch like QVC, I'll have a limited number.

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I have 10 of these strollers available that I'm showing you right now,

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buy them now click the link right below goes straight to by Shopify

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store, by, and hopefully that works.

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So I think that would be a really cool thing.

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I know that all of the different social platforms, TikTok and Instagram,

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they all want this sort of like live.

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Selling situation happening.

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Yeah.

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TikTok has done a really good job at nicheing down into product

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specific videos with a strong CTA it's so heavily commercial.

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And what's interesting is it didn't, it didn't feel like it compromised the

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value of the network at all, because they just kind of came out and said,

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this is effectively what we're doing.

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I love your idea of the QBC model though.

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And then just to real quick, I didn't do a good job at kind of, illustrating

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this for anybody who's watching.

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When somebody clicks on a product, it opens up in a new tab, which it

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makes a lot of sense because YouTube doesn't wanna lose the traffic.

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And then in the new tab, it looks like Google is pushing, tracking,

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but it's not pushing your tracking.

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So you weren't able to add any level of tracking or UTM

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or any of that stuff, right?

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like I said, this is like fresh and new.

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but we looked at this on Monday to see, cause I set this up for the

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weekend, looked at it on Monday.

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There was no evidence that maybe no one's clicked on these links yet, but

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there's no way an analytics for me to see that a customer came from YouTube.

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Oh, popped up that window.

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And that this was effective.

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So we literally have no way of knowing whether I'm going to

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make any money from this at all.

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but it's cool.

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Right.

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Google.

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It's cool.

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Yeah.

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Thank you.

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Shopify.

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Google loves to push out stuff.

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That's just so half baked.

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but then they fix it.

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and it actually kind of makes sense.

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I almost appreciate that more than the, oh, this has to be

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a hundred percent perfect.

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We stroll it out and then nobody likes it.

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so we become part of the R and D process, but, I didn't know.

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This was a thing I wonder is this restricted to Shopify store?

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Or is Shopify, just the one that made the big mass integration.

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And so it's easier to push in through Shopify cause I'd never seen this.

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This is a partnership with Shopify and Google.

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I think there was some sort of like precursor apps that were doing this type

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of thing, like in a beta, situation.

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But this is the very little information I see online about this.

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This is like a, both Shopify and Google are very excited about this partnership.

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and it makes sense.

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There are so many Shopify stores out there and creators are gonna like make a shop.

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And.

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again, I think it's pretty easy to sort of curate that stuff.

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It's not great that it limits me to 30 products and that default catalog.

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And, but like you said, it is because say half baked, you say

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it's a newer product from Google.

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So, as, creators continue sort of using this, hopefully they'll

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be add, add better tracking.

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Add like better features to make sure that this is effective and that we

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can sort of really drive extra sales.

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but I think it's pretty neat.

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otherwise the different cards they have in the videos that you put in there to,

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so you have to like leave the video.

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Click a card, go to the site or put links below, but this is just like

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a very visual way for people to see that, Hey, oh, I can buy this.

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And also to connect the fact for people like me that not only am

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I YouTube creator, but I'm also.

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A retailer to really make that connection that, oh, there is his website, right?

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Like he also has places to buy the stuff that he is talking about.

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Well, and the prioritization of the real estate is pretty substantial, you know?

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I mean, I can, it almost looks like YouTube's recommended videos.

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so it draws your eye really well.

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that's the only thing that, I'm a paid traffic guy saying this.

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I don't believe in long term.

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heavy reliance on paid traffic.

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I think that it should always be a part of the marketing mix, obviously,

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but it shouldn't be the core cause on a long enough timeline, it will

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fail like on a long enough timeline.

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Your paid traffic is you're either gonna have peaks and valleys,

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Lowell, big competitor steps into the space, hemorrhages money.

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You know what I mean?

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Like something will go wrong.

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Again, it's counter to my best interest to say that to people.

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But what you've done is brilliant.

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Like you built this amazing audience, 65,000 subscribers.

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How many millions of views did you say?

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26 million dude.

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That is so wonder what medicine square garden seats.

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I think 30,000 people, right?

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I'm just doing my napkin math.

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So you played 867 Madison square gardens.

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You know what I mean?

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Like we forget the scale of any of digital reach that is so amazing for

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you, for your business, for your impact.

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But then you have one little teeny tiny widget that, Shopify

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and YouTube corroborate on.

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And then all of a sudden you start to see like, oh, wow, this

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is why this is so impactful.

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I just think this is super cool.

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So if you're watching this, take a note from Ellie, you shouldn't always

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pay for your traffic coming from the pay traffic guy, build a community.

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And the way to build a community by the way to give is to serve.

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And that's what you do with your videos.

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Like these reviews, these product reviews.

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I've watched them, not all of them, but I watched enough of.

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Like you really dive deep.

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I like to think about Dwight shoot in the office when he takes the car seat

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and he straps to the back of the car.

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I mean, you're not going that far, but like you, you provided an immense

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amount of value and it's why you've been able to basically establish yourself.

Kasim: 00:11:11

is the authority, is there anybody else in the space that's even close to you?

Kasim: 00:11:15

No.

Kasim: 00:11:15

not close to me.

Kasim: 00:11:16

I mean, I think that, I'm like very, very much of obsessed with what I do.

Kasim: 00:11:21

Yeah.

Kasim: 00:11:21

I love helping customers figure out baby gear and.

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I've been doing it this so long, being on the sales floor of my store for so many

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years and the reality is our industry.

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my business grew up with this sort of modern baby, the Dwight products,

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I've been around for all this stuff.

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So, it's just really cool to be able to share this with so many

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people from around the world.

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And also, I just wanna say that, solutions a does run, YouTube ads for us, and

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it's just really been able to amplify the stuff that I'm doing organically.

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If I didn't do all that work organically, if I didn't build the hundreds of videos

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that I did, it would be, it would really be for nothing like I can understand this

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for as a direct response moment through YouTube, but I think that for us, That's

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why, like, I love YouTube advertising so much is because for me, it's the

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way I'm thinking about is, people are coming into my ecosystem for YouTube.

Kasim: 00:12:12

Because they saw an ad, which, we take one of our videos using it as an ad.

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They come in and then they see, oh my gosh, this guy really knows his stuff.

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And they're white watching all of my videos and it just like really

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just grow the channel as well.

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So it's a really good combination of sort of paid and organic together.

Kasim: 00:12:27

This is not a glitch.

Kasim: 00:12:28

I'm interrupting the video you're watching because I need to remind

Kasim: 00:12:30

you that I'm always looking for people to join our team.

Kasim: 00:12:32

So if you're passionate about Google ads and you wanna work with the best

Kasim: 00:12:35

Google ads agency on the planet, please go to so late.com/apply.

Kasim: 00:12:39

Speaking of working with the best Google ads agency on the planet, if you're having

Kasim: 00:12:42

trouble with Google ads and you want professional help, that's what we do.

Kasim: 00:12:45

You can go to.

Kasim: 00:12:46

So lake.com that's S O L eight.com to apply for your

Kasim: 00:12:49

free no obligation action plan.

Kasim: 00:12:51

And if I've.

Kasim: 00:12:52

Any level of value at all.

Kasim: 00:12:53

Maybe think about giving me a thumbs up and subscribe to our channel.

Kasim: 00:12:57

That's how we choose the YouTube algorithm.

Kasim: 00:12:58

So they actually know that I know what I'm talking about.

Kasim: 00:13:00

If you have questions, comments, concerns, or confessions hit

Kasim: 00:13:02

me below in the comments.

Kasim: 00:13:02

And now back to your regularly scheduled program.

Kasim: 00:13:06

Yeah.

Kasim: 00:13:06

I've had the exact same experience because, if we figure something else

Kasim: 00:13:09

on Google, we put on YouTube and if we make a mistake put on YouTube and,

Kasim: 00:13:14

and there's something about like the authenticity there to where I think

Kasim: 00:13:16

it really resonates with people.

Kasim: 00:13:18

When did you start your YouTube channel?

Kasim: 00:13:19

How long ago?

Kasim: 00:13:20

Oh, 10 years ago.

Kasim: 00:13:21

My kids make fun of me, dude.

Kasim: 00:13:23

No way.

Kasim: 00:13:23

You're like an OG.

Kasim: 00:13:24

I didn't know.

Kasim: 00:13:25

I was 10 years old.

Kasim: 00:13:26

Yeah.

Kasim: 00:13:26

So I did a bugga boost, snack tray.

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Bugo thrill brand.

Kasim: 00:13:29

I did a little video of a snack tray.

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Sometimes I like walking into my kitchen.

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I'll hear my two older kids like laughing.

Kasim: 00:13:34

I'm like, Hey kids, why are you laughing?

Kasim: 00:13:35

I'll we're watching your bugga boost snack tray video.

Kasim: 00:13:37

You're so terrible in that first video, your kids are heckling you.

Kasim: 00:13:40

That's awesome.

Kasim: 00:13:41

Yeah, they totally heckle me.

Kasim: 00:13:42

They also think that their dad is a YouTuber, so that's pretty cool.

Kasim: 00:13:44

So that is pretty.

Kasim: 00:13:46

I'm looking at your channel right now.

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Oh, I see the bugga boo.

Kasim: 00:13:49

I see the original video.

Kasim: 00:13:49

I'm just curious.

Kasim: 00:13:50

So when did your channel start to take off?

Kasim: 00:13:52

At what point was it like?

Kasim: 00:13:53

Oh my goodness.

Kasim: 00:13:53

I mean, 27,000 views that's taken off.

Kasim: 00:13:55

Yeah.

Kasim: 00:13:55

So what happened was, I think it was 2015 or 2016.

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I was in one of my stores and I decided to do the best strollers.

Kasim: 00:14:07

Like, I didn't know how to name anything.

Kasim: 00:14:09

I didn't know what I was doing.

Kasim: 00:14:10

I basically gave one of my store employees a phone and I said, Hey, I'm gonna talk

Kasim: 00:14:14

about the top five strollers that I.

Kasim: 00:14:17

And I did the best strollers of 2015 and that just started taking off.

Kasim: 00:14:22

Oh, the other thing is I did this trade show video about this product called

Kasim: 00:14:26

a Duna D O N a, and it was so cool.

Kasim: 00:14:29

I did this video and then I just watched, like, it got like 500 views and I got

Kasim: 00:14:33

super, super excited and I was also keenly aware around the time when, again, I don't

Kasim: 00:14:38

exactly remember when YouTube, oh, and now Google, but YouTube, but it was right

Kasim: 00:14:43

around the time where I was just being kind of like an SEO person, I thought

Kasim: 00:14:48

it was really cool right after Google.

Kasim: 00:14:50

Like, oh my gosh.

Kasim: 00:14:52

I'm not ranking for any of these products.

Kasim: 00:14:53

I'm late to the game in terms of like SEO stuff.

Kasim: 00:14:56

But if I make a video about a product, that's brilliant.

Kasim: 00:14:59

Just what Shopify's doing right now.

Kasim: 00:15:00

they put the stuff on the top right now we just bought YouTube, all

Kasim: 00:15:03

the videos on the very, very top of the search engine results page.

Kasim: 00:15:06

So.

Kasim: 00:15:06

If I do a review on this product, let me see if I'll be on the

Kasim: 00:15:10

top of Google and there it was.

Kasim: 00:15:11

And then I thought, let me do another one.

Kasim: 00:15:13

And I just thought it was just fun to have my videos, like leapfrog

Kasim: 00:15:18

over everything else on the page.

Kasim: 00:15:20

And then over time I have this like very immense catalog of videos that people then

Kasim: 00:15:27

that it sort of took on a life of its own.

Kasim: 00:15:29

That's so cool.

Kasim: 00:15:29

What an immense amount of Forset on your, part too.

Kasim: 00:15:33

So if you don't mind me asking, if you don't wanna let the cat

Kasim: 00:15:35

outta the bag, that's okay.

Kasim: 00:15:37

What's next?

Kasim: 00:15:38

Like, I mean, you seem to be a guy that kind of really sees the lanes.

Kasim: 00:15:41

Where do you think, where are you investing in other traffic channels,

Kasim: 00:15:44

other acquisition opportunities?

Kasim: 00:15:46

What other networks do you think have a, a strong future?

Kasim: 00:15:49

that is a really good question.

Kasim: 00:15:52

I think that I would love to see this like live selling thing.

Kasim: 00:15:57

Be a thing yeah.

Kasim: 00:15:59

On YouTube or any other channel.

Kasim: 00:16:01

but I think many entrepreneurs have this problem is like distraction.

Kasim: 00:16:05

Right?

Kasim: 00:16:05

So how many, like you talk about TikTok and of course, and

Kasim: 00:16:08

we're on TikTok and I do some.

Kasim: 00:16:10

Couple of things on TikTok and we've had some good, organic results on TikTok.

Kasim: 00:16:15

Like I do some like funny things, that still offers value, but, I am just

Kasim: 00:16:21

doubling and tripling down on YouTube.

Kasim: 00:16:23

I can be a lot better.

Kasim: 00:16:24

I should have 200 million views is reality.

Kasim: 00:16:27

And I gotta just Keep on optimizing, keep on doing things that are gonna add value.

Kasim: 00:16:32

But I think that part of the problem for my business is that every day

Kasim: 00:16:37

someone's becoming pregnant and every day someone is learning about a

Kasim: 00:16:40

stroller for the very, very first time.

Kasim: 00:16:42

Right.

Kasim: 00:16:42

So I always need to go back to the fundamentals and like,

Kasim: 00:16:47

Hey, this is a stroller.

Kasim: 00:16:48

Let me teach you all about it.

Kasim: 00:16:49

I can't believe that.

Kasim: 00:16:51

So I'm on a, constantly revolving, Wheel to sort of like teach

Kasim: 00:16:55

people about this baby gear stuff.

Kasim: 00:16:56

I'm also feeling anecdotally, I'm not sure if you feel this too, is

Kasim: 00:16:59

that the idea that people researching stuff that they need on YouTube

Kasim: 00:17:03

is just getting like super, super strong, like stronger than ever.

Kasim: 00:17:07

It's like, isn't that kind of weird?

Kasim: 00:17:08

Cause I've been doing it for two or three years, but it's weird to

Kasim: 00:17:10

see like other people catching up and me realizing like, oh, this is

Kasim: 00:17:13

actually new to most of the world.

Kasim: 00:17:15

Exactly.

Kasim: 00:17:16

So I think that, yeah, two, three years ago, you and I like other people were

Kasim: 00:17:18

like going to YouTube for things, or oh, how do I exchange attire go to YouTube?

Kasim: 00:17:22

And I learned how to do this, but in terms of really doing their research

Kasim: 00:17:26

and having more sophisticated content to teach people about the things that they

Kasim: 00:17:31

wanna learn about or wanna shop for.

Kasim: 00:17:33

I mean, people are like tired of, the amount.

Kasim: 00:17:35

Have you looked at a Google research, PA re results page recently cost.

Kasim: 00:17:38

It is like bananas, all of the different things, brain.

Kasim: 00:17:42

it is a completely train wreck, like Travis different, right?

Kasim: 00:17:46

Like how am I supposed to learn anything?

Kasim: 00:17:48

Yeah.

Kasim: 00:17:48

From a Google reserve result.

Kasim: 00:17:49

Well, so much of it is stolen clicks, Google's pulling in other

Kasim: 00:17:53

people's content and then it ends up being a little less interesting.

Kasim: 00:17:56

It dilutes the relevance and then there's the accordion and

Kasim: 00:17:59

the slider and the you're right.

Kasim: 00:18:01

It's like, it's so.

Kasim: 00:18:02

Complex.

Kasim: 00:18:03

And I don't know that I ever said those words out loud until you

Kasim: 00:18:05

just solicited that from me, that actually scares me a little bit.

Kasim: 00:18:09

It's like, man, did Google lose their way?

Kasim: 00:18:12

And then it has YouTube.

Kasim: 00:18:14

That's something they do with, right.

Kasim: 00:18:15

And then YouTube, it's so simple because you just put in what you're

Kasim: 00:18:18

looking for and they're pretty good at their algorithm and tell and

Kasim: 00:18:22

serving you the things that you need.

Kasim: 00:18:24

And I've been home for the past couple of days for any number of reasons

Kasim: 00:18:28

and watching a lot of YouTube and they do a really good job at just.

Kasim: 00:18:31

Keep serving you, the things that you're kind of interested in and I mean, that

Kasim: 00:18:34

just like serves us when we do our video.

Kasim: 00:18:36

So I'm to answer your initial question, I'm still super, super

Kasim: 00:18:40

bullish on YouTube and they're gonna continue to create, I'm like I'm

Kasim: 00:18:42

creating more videos than ever in two.

Kasim: 00:18:44

I've created more videos this year in 2022 than I have.

Kasim: 00:18:47

End of any year so far.

Kasim: 00:18:49

Let me ask you a question there, cuz you're really good at it.

Kasim: 00:18:51

There's something about your persona that plays well on YouTube.

Kasim: 00:18:54

If somebody's not like somebody's watching this and like, Hey this,

Kasim: 00:18:57

you know, the camera scares me.

Kasim: 00:18:58

I'm not photogenic.

Kasim: 00:18:59

I'm not whatever.

Kasim: 00:19:00

can that be learned?

Kasim: 00:19:01

Should you fight the grain or should you find somebody who is what's your.

Kasim: 00:19:04

I think that it really depends on where the expertise lies, I watch

Kasim: 00:19:08

YouTube videos and the people are like, have no charism whatsoever,

Kasim: 00:19:11

but I find the stuff super, super interesting, because they were extreme.

Kasim: 00:19:14

Experts at what they do.

Kasim: 00:19:16

So, the first thing I would say is that if you watch my mugabo snack

Kasim: 00:19:21

tray video in 2012, you'll see that it did not start off all razzled dazzle.

Kasim: 00:19:26

By the way, razzled dazzle sort of gets developed over time and you learn.

Kasim: 00:19:30

And, I think that if you have any charisma at all, and then you also

Kasim: 00:19:37

have the expertise to go with it, then you should really give it a

Kasim: 00:19:41

shot and, have good sound, have good lighting, all those real fundamentals,

Kasim: 00:19:45

don't mess around with that stuff.

Kasim: 00:19:47

But I think that, you can do it, but you I've heard you say this, window

Kasim: 00:19:51

with this channel is the problem is you.

Kasim: 00:19:54

You're starting from like way behind mm-hmm like, there are other

Kasim: 00:19:58

competitors in my space who, who are trying to do what we do, but we

Kasim: 00:20:02

are like, so, so, so, so far ahead.

Kasim: 00:20:05

Yeah.

Kasim: 00:20:05

you got your 10,000 hours in, you're the authority.

Kasim: 00:20:07

Exactly.

Kasim: 00:20:08

Yeah.

Kasim: 00:20:08

Right.

Kasim: 00:20:08

and YouTube knows that and people know that our videos.

Kasim: 00:20:12

And I've heard this from hundreds of customers over the years, they get

Kasim: 00:20:16

sucked into our vortex of videos and they just keep watching the videos.

Kasim: 00:20:20

And I finish my car seats, let's go into strollers.

Kasim: 00:20:22

Let's go on the baby cares.

Kasim: 00:20:23

Let's go to all the other things.

Kasim: 00:20:24

So I think you need to have that, vast catalog of videos and you have to

Kasim: 00:20:29

sort of really, really commit to it.

Kasim: 00:20:31

that's probably true with like anything, but you really have to commit to doing.

Kasim: 00:20:35

I don't know if you have to do 10,000 hours, but you used to

Kasim: 00:20:37

do a serious catalog of work in order for it to sort of take off.

Kasim: 00:20:45

And yeah, like I don't, you did a hundred videos for us.

Kasim: 00:20:47

and my mentor is a guy named Lu there.

Kasim: 00:20:49

He's got a YouTube channel also on Google ads.

Kasim: 00:20:51

If you're watching, you should go follow his there.

Kasim: 00:20:52

He's brilliant.

Kasim: 00:20:53

And he goes, you have to do a video every day for 90.

Kasim: 00:20:56

And it was weird cuz as soon as I did that, all of a sudden, we're getting

Kasim: 00:20:58

like four views, 12 views, 15 view.

Kasim: 00:21:00

And then all of the sudden it was like three interviews.

Kasim: 00:21:02

And I think as soon as we had about a hundred videos, YouTube

Kasim: 00:21:04

was like, okay, we trust you.

Kasim: 00:21:05

There's there's a case.

Kasim: 00:21:06

There's a repository of content.

Kasim: 00:21:08

And now people are going to.

Kasim: 00:21:10

Dive down the rabbit holes.

Kasim: 00:21:11

So it's exactly what you're saying.

Kasim: 00:21:12

It's been my experience too.

Kasim: 00:21:13

Yeah.

Kasim: 00:21:14

But you're also like really good at what you do.

Kasim: 00:21:16

And you have things to say.

Kasim: 00:21:18

Yeah.

Kasim: 00:21:18

Ellie, you're such a generous thought leader, man.

Kasim: 00:21:21

Thank you for sharing.

Kasim: 00:21:22

I don't know that a lot of people share all the secret sauce, but the fact that

Kasim: 00:21:25

you did makes me super grateful, love the product inclusion on the videos.

Kasim: 00:21:29

I'm definitely gonna start recommending that to everybody

Kasim: 00:21:31

with the YouTube channel.

Kasim: 00:21:32

And more than that, I'm gonna recommend that everybody

Kasim: 00:21:34

goes and builds a community.

Kasim: 00:21:35

Like go have a well from which you can draw.

Kasim: 00:21:38

Even when you know, if paid is down, you have somewhere else to,

Kasim: 00:21:41

you have somewhere else to travel.

Kasim: 00:21:43

I bull those conversations is a bad habit.

Kasim: 00:21:44

So I'll say last words to you.

Kasim: 00:21:46

Anything else that you wanna say or offer to our Watchers listeners?

Kasim: 00:21:50

yeah, I think that, read, I think that, this was a new, product that sort of

Kasim: 00:21:56

Shopify released and I got an email and, nod, everything is gonna pan out.

Kasim: 00:22:03

I don't think.

Kasim: 00:22:04

These YouTube link.

Kasim: 00:22:05

These little stop by links are gonna like, make me a gajillion dollars.

Kasim: 00:22:09

But I think that it's important to try to innovate, try to do new things.

Kasim: 00:22:14

If it doesn't take you too much time, if it doesn't cost you too much money,

Kasim: 00:22:17

like you never know what is gonna be the thing that's gonna like make a

Kasim: 00:22:22

difference or really move the needle.

Kasim: 00:22:23

So I guess my recommendation is to like try lots of things and and over time, it

Kasim: 00:22:30

may like help you be like more success.

Kasim: 00:22:32

Yeah, you start to crack the code Kaizen.

Kasim: 00:22:35

That's awesome.

Kasim: 00:22:36

you gotta go to mbs.com to check out Ellie.

Kasim: 00:22:38

If you're in Boston, go check out two of the brick and mortar stores.

Kasim: 00:22:41

I'll make sure to include links to the website, the YouTube channel,

Kasim: 00:22:44

in the description of this video, Ellie, super grateful to you, man.

Kasim: 00:22:48

thank you for being here.

Kasim: 00:22:49

Thanks.

Kasim: 00:22:50

Awesome.

Kasim: 00:22:50

This was fun.

Kasim: 00:22:51

Awesome.

Kasim: 00:22:51

And we shoot a video every day, like come and subscribe.

Kasim: 00:22:53

You know how your YouTube works.