Will HighLevel Be Irrelevant Soon?

Kasim: 00:00:11

I'm gonna lob a grenade at you that I've heard lobbed at me.

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And this isn't something I believe, by the

way, but let's just play devil's advocate.

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there's too many people using high

level, there's too many agencies that

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know, the cat's out of the bag, the

market's saturated, a bunch of people

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are letting, free snapshots, they're

just giving away the farm, gig is up.

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How do you respond to that?

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it's a great question.

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I think what I see in the market

is a couple different angles.

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new businesses.

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So the U.

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S.

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Chamber of Commerce put out a stat,

they look at sick codes and E.

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I.

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N.

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generations every year.

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There's roughly about 2 to 3,

maybe 4Million new generated.

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So new business entities since

covert that's accelerated.

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It's almost 6Million.

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And I think they're predicting 7Million

new is being generated this year.

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Not sure, some of them are shell

companies and blah, blah, blah, blah.

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But what they are seeing is

new businesses starting up.

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I think from a generational perspective,

a lot of people pre COVID were working

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for large corporations, or think about

just your local service business.

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Some guy is a plumber working

for a large plumbing company.

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starting to make a little money,

maybe through COVID and stuff.

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We're seeing this transition where

people are now saying, you know

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what, I'm going to go out and get my

own truck and be a 1 person show to

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grow my own plumbing business now.

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So there's a lot of opportunity

for the new generation.

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I think there's opportunity there.

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I think the other opportunity

that I'm also seeing is.

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years ago, the first generations

of CRM people that were, coming

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into the working world and their

careers and they're implementing act

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Salesforce, HubSpots and, infusion

softs and all these great platforms.

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And they've been building on it.

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But those individuals who are doing

the work, A decade ago, 15 years

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ago, today, they've either left the

company, they moved up the organization.

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And so that knowledge

transfer is not gone.

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And so now the new generation coming out

of college or young career individuals

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are coming in, looking at it, saying,

oh, the system is so antiquated.

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It's built on the trends back then.

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Where you had different solid

newsletters or old school web

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and they're looking at it saying.

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Either we have to hire an outside

consultants to rebuild this whole thing.

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Or let's start from

scratch and guess what?

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the.

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easy tool is us and you can put your own

brand, so that's where our USP comes in.

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I think there's a ton of opportunity

on those two lanes just by easy nature.

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So the opportunity is just never ending.

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What pisses me off about the people

that make that claim, because I hear

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it all the time, as a reseller, I hear

people like, ah, I can't go resell

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high level, everybody else is doing it.

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it's no, it's a canvas

that you get to paint on.

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I, you know, have an agency

from Montessori schools.

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So I created a high level instance

that's built specifically for Montessori

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funnels, automation, follow up.

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sequences, it's all just Montessori.

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You could never in a million years

just hand a Montessorian a high

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level app and say, here, same thing.

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It's not.

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So where people are being short sighted

is you guys have done such a good job of

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saying here, customize this for any niche.

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And until every niche in the

world has at least 10 instances,

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because everybody wants a variety.

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Nobody's ever going to be able to

convince me that high level saturated.

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love that angle because reality, right?

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Like people need features or they

think they need features and I think

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they're lying to themselves, but they're

really looking for is an outcome.

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And I'm seeing a lot of people get out

of the traditional agency space and

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they're just walking into a business

saying, how can I augment you needing

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to hire a new person or augmenting your

staff by just building some automations?

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Cause a lot of the day

to day operational work.

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A lot of it is centered around

sales and marketing and a lot of

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it is just administrative love that

comes from the sales and marketing.

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I gotta send out a PDF to somebody

or send an email internally about

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this payment that needs to be made

in an invoice and stuff like that.

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if you just go in with that mindset.

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Every business owner needs to

optimize and they want the ability

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to not have to hire for more.

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They want to automate it, simplify

their process so they can get

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back to doing what they enjoy.

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The dentist wants to get back to being

a dentist, not sitting in front of

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their computer trying to figure out how

do I process this invoice or run this

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credit card payment or teach my front

desk staff how to make the phone call.

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If that can be automated, it

makes your life so much easier.

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So If you look at it being more of

a solutions provider or technology

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automations provider versus

the traditional agency, I think

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there's a lot of opportunity there.

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And now you can always back into the

traditional stuff when the time is

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appropriate, but it is a wide ocean

of opportunity on the automations

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and, just bringing the tool, being

the artist for these businesses.

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You mind if I get a

little personal with you?

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Yeah.

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So you're a young guy, you're a

co founder of a SaaS company.

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On a meteoric rise.

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I'm pretty sure that's the literal dream.

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Like in the 80s, everybody

wanted to be a movie star.

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In the 90s, everybody

wanted to be a rock star.

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In the 2000s, everybody

wanted to be a pop star.

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we're now in the era where everybody

wants to be an entrepreneur.

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but, Sass is the pinnacle.

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It has the highest valuation.

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It's what everybody wants to go to.

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you're at the top of the mountain

that sits atop all other mountains.

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that's got to feel, I don't,

I guess that's my question.

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It's like, how does that feel?

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Like you just wake up every day and

you're like, dude, I'm a fucking badass.

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This is awesome.

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what does that even resonate or land?

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Or it's not something you think about?

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I try to think about it, but

it just doesn't register.

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everybody tells us that.

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it's one of those from the outside

looking in, it looks straight, but from

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the inside looking out, it's like, Nope,

I got a customer messaging me right now.

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Let me go help them.

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And I think that's what

makes us a little different.

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Cause we're in the

trenches and we enjoy it.

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We're not trying to chase

that vision of being the top.

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I think we just got there.

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Only because of the organic and

echo chamber that we created of

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the value that we're bringing.

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It's not like we're aggressively like,

you know what, in three years, we're

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going to be at the top of the mountain

and then looking at the ivory tower

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down below in our executive suites, like

we just never had that as the vision.

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It was just, if we do a lot of great

work, a lot of people will like it and by

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chance we'll do well behind the scenes.

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Dude, you guys are, not to pander,

It's unreal just how authentic y'all

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are and the decisions you make,

there's authenticity is great, but if

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it stops it, action, it's like, all

right, you're just being authentically

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a prick now, but you guys are.

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authentic and then also making decisions

that really are, in the best interest of

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your end customer, which is so unusual.

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It's a ubiquitous lip service.

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Every company says it.

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Y'all are the one of the very few I've

ever seen really do it all the way.

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So for whatever that's worth,

I super appreciate you.