Why You Should Embrace Impostor Syndrome

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You don't know what you're doing.

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You're gonna get found out.

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You're stupid, you're gonna look dumb.

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People are gonna make fun of you.

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Other people are better than you.

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Who do you think you are?

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These are all things I say to myself before, like 7:00 AM and I'm

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pretty sure you're the same way.

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So I'm shooting this video.

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Just all my entrepreneurs content creators, anybody trying, you know,

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just to try as an act of bravery.

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I really like what Brene Brown said.

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She said that creation is the ultimate attempt at vulnerability.

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And I think being vulnerable is so critically important,

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but it's, hard to do.

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I wanna talk a little bit about imposter syndrome.

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And how do to get over it in some instances, by the way, I'm a student

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along the way with you in this journey.

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I don't know how to get over imposter syndrome full stop,

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but I know how to address it.

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If you don't mind, I'll start with something We will call

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it a self-serving example.

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Okay.

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Because if I wanted to offer up my resume to somebody, and you know, I'll do this

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on podcasts, if I'm being introduced, they ask me to send the bullet points over.

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And you know, I founded one of the top marketing agencies on the planet.

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I published one of the top marketing books.

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It was number one in both marketing and advertising on Amazon worldwide.

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I co-founded one of the top marketing masterminds in the world.

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I'm the co-host, one of the top marketing podcasts on the planet.

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I created one of the top marketing courses in existence.

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yet, I, none of that's real.

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I, go one by one.

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I founded one of the top marketing agencies.

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I own a Google Ads agency, and I've never run Google ads.

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I have a business partner , who's unbelievably brilliant and dedicated,

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and he's just one of the smartest people in the whole wide world.

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And he cracked the quote on Google Ads.

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So, you wanna talk about imposter syndrome, like, oh my goodness.

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I published one of the top marketing books.

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I didn't write that book, patience who's brilliant and used to work for us

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and has gone off to greener pastures.

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She watched my videos in mostly John's videos in order

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to pull that book together.

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So, you know, I published a book that was number one worldwide.

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I didn't write that book.

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I wrote the title.

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That is the extent of my participation in the writing of that book.

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Co-founder, one of the top marketing masterminds.

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That was a, Unbelievably generous gift from Perry Belcher Perry, who's one of

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the godfathers in the world of marketing.

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I knew Perry from War Room and I didn't know him very well by the way.

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We'd never hung out while in war room outside of like group settings.

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And Perry had seen me win the Wicked Smart Award a couple of times.

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And so I think he was just impressed.

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But I didn't earn, he wasn't impressed enough to justify

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giving me a full partnership in.

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The next iteration of War Room, what would end up being, what I

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think now is going to be one of the top marketing masterminds ever.

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And dude, that's just kinda who Perry is.

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You know, I was right place, right time and lucked out.

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I'm the co-host, one of the top marketing podcast.

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Same story.

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I was a guest on Perpetual Traffic because one of my buddies

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referred me I think it was.

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Garrett, if I'm not mistaken, and I'm, I hope I'm attributing this properly, but

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Garrett over at Digital Marketer referred me up to Ralph, at the time, perpetual

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Traffic was a digital marketer property, and Ralph was like, all right, yeah, we'll

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have the guy on and hopped on the podcast.

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Me and Ralph got along and then, He had, just lost his co-host,

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like, I didn't build, create, ideate Fund, the Top Marketing podcast.

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I was just given this co-host position created one of the top

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marketing courses, same story Ryan Dice over at Digital Marketer.

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I'd known Ryan Five years at this point.

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Six years to my credit, I paid my dues over at dmm.

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I, give as much value as I possibly could.

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was always trying to help support.

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I, was chosen as the elite traffic coach.

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I'm not calling myself the elite traffic coach, by the way.

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That was the name of the program, was the Digital Market Elite program.

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And then, so when they needed somebody to create, to update the course, because

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the course that they had was pretty old.

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It was the same course from the Molly Pitman days.

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I think that was the obvious choice at that point I didn't do the things that

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you would assume need to be done in order to earn that position just in life.

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And there's a couple of points that I wanna make about this.

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It's really easy to explain away your own successes, and while that's.

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A little deflating.

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It makes you realize, you know what?

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I bet you it's probably really easy to explain away other people's successes too.

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Malcolm Gladwell proves this, by the way, I don't like Malcolm Gladwell very much.

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He's very brilliant.

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I like some of his books, but I read the Outliers and and he does this often.

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He likes to use data in order to deflate prowess.

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Strikes me as a very jealous person.

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And so instead of looking at like what Bill Gates and Steve Jobs

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did for instance, and being like, my goodness, that is amazing.

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He went in there and been, well, statistically that was

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gonna happen no matter what.

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And they were the ones that were closest to the computer, geographically speaking.

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And if you take the number in, it's just like, all right, dude, fine.

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can we not have heroes?

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You know what I mean?

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Can we not celebrate people for what they did instead of sitting there and

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tearing 'em down every step of the way?

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And so if you're going, This is the game you have to opt into playing, okay?

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You have to opt into playing this game.

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If you're going to have heroes, then you have to allow for heroic acts.

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And if you're allowing for heroic acts, then that needs to include you two.

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And I think that's one of the best ways to get over imposter syndrome is to realize.

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if I'm gonna explain away my own successes, that puts me in

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a position of trying to explain away other people's successes too.

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I don't wanna be the type of human being that goes in and

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like pops other people's bubbles.

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Like if you've got something, if you've worked for something, if you're

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positioned somewhere, if you've got the bullet points on your resume, I just

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wanna look at that and be like, wow.

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Like good for you.

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I'm inspired.

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I want to do what you've done.

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You know, let's go.

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I think if you're not struggling with imposter syndrome just a little

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bit, I think that there's probably something wrong with you to be frank.

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Like, we've met those people too.

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You know, those folks that are just a little too proud of themselves.

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little too confident, too self-assured.

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You know, on one end of the spectrum is obviously like narcissism or conceit,

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but even setting aside like severe psychological issues, I'd rather be on.

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This side of the line.

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Hopefully a healthy degree close to the center.

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But I'd rather be cautious in my assumptions about myself

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and my views of myself.

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And again, if you're struggling with imposter syndrome that means that

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you're on the right side of the line.

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Now, you might be too far in one direction.

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And when you're too far in one direction, it's when you're paralyzed,

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it's when you're fearful, it's when you don't wanna try, you don't wanna

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create, you don't wanna move forward.

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You know, imposter syndrome to some degree, it means that you're approaching

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life with an adequate degree of humility, which is what we want.

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It's what we want from you.

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But if you allow it to get into your way, if you allow it to stop you, I

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feel this way about public speaking.

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I.

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Public speaking is really interesting to me.

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when I'm on stage and I've been on the biggest stages in the marketing world

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now, and what that tells me is it's not the smartest guy on stage guy or gal.

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It's the smartest person who's also willing to take that risk.

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And that's a really big asterisk and I've noticed consistently throughout

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my entire professional life, it's never the smartest person speaking ever.

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I run a mastermind.

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Now, the Driven Mastermind, I see this in the Mastermind all the time.

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You know, we'll have a conversation for 45 minutes on a topic, and it's

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the same two, three, or four people, the loudest, most boisterous people

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offering the most fervent advice.

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And then right at the very end, somebody kind of like keeps their hand

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up and says, well, you know what, if we tried and then drops, Insane value.

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you dig into what it is that they're saying and you find out that they

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actually have 20 years of experience here and through trial and error and,

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know, real actual data, but they weren't willing to put themselves out there.

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And, you know, one, it's tragedy that, and we should be better at

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creating an environment where those people feel comfortable speaking up.

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Two, you need to do other people.

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The service of speaking up.

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You need to allow for the idea that what you have to say is

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important, maybe vitally important.

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Maybe what you have to say, what you have to create, what you have to

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put out into the world is going to impact people in a substantive way.

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And by the way, this doesn't have to be like life changing,

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Tony Robbins, hurrah, whatever.

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This could just be helping people fix their plumbing, right?

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Like that's actually, is such a benign example, and I don't know why we

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always go to plumbers for examples.

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Probably because it's a dirty job, but, If you've ever had like a clogged

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toilet that you couldn't get unclogged, that's a, that's a very big problem.

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It'll stop your whole life, you know, especially if you have kids.

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It's like, dad, I need to go to the bathroom.

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It's like, well, you can't right now.

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and you hop on YouTube and then there's somebody who took the time to explain,

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Hey, here's how you isolate the problem.

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Here's how you fix the problem.

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that is a person that's taken.

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Their voice and used it in a way that's made other people's lives better.

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Alrick heck's a really good example of this he's, before he was the World

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Authority on YouTube, he was just teaching people how to use their iPhone.

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And if you go back and look at his videos, we were poking fun

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of him and perpetual traffic.

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He started when he was 12 years old.

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Videos aren't good at all.

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It's just 12 year old al Rick's hand and a camera on the iPhone, and he's kind of

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explaining how to use the various apps.

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And you think, man, these videos they're not great.

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It's a young kid you know, he's got a lot of ums and ahs and

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they're so easy to beat down.

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But then, you know, flip the script on that and think, well, gosh, especially

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at the time, who else was willing to put themselves out there and start

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telling people how to use their iPhone, except this 12 year old insanely

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brave kid who's like, I'll do it.

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You know, you can make fun of me and my lighting's bad and I don't really

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know how to record media and you know, I'm not an adept public speaker yet.

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He's phenomenal now, by the way.

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But, you know, at the time he's kind of just figuring life out and because

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he was willing to put himself out there that way, you look at him, he's, he was

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financially free before he could vote.

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It's amazing.

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What an amazing story.

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And there's something about.

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Being willing to do that, being willing to accept the imposter syndrome.

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You don't necessarily even wanna get over it.

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And I think maybe that's the concept that I've been trying to find here to do with

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you as I brainstorm live on this video.

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Maybe it's not about getting over imposter syndrome, maybe it's about accepting it.

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Wearing it like a badge of honor and then doing it anyway.

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with thought authenticity.

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That's where I think people get really freaked out as they think

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like, oh, I need to pretend I need to present this image or anything.

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You don't.

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And if you don't know the answer, don't pretend like you know the answer.

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That's different.

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lying.

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Imposter syndrome is different.

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It's why it's syndrome.

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It's not just imposter ' cause you can also just be an imposter, by the way.

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But imposter syndrome is feeling like you're an imposter when you're not

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necessarily you know, maybe you're a level seven and you feel like it should

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be a level 10 explaining these concepts.

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Well fine.

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The level ten's not willing to do it.

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Be brave.

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There's a classic mythological archetype that says that the

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savior is prefaced by the fool.

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In order the fool becomes the savior, which is really weird.

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, you see this in Brandon Sanderson's storeman archives, by the way.

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hope I didn't just give it part of the major plot away to you.

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You see Star Wars, right?

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Like Luke Skywalker in the very beginning is a bumbling.

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Dope idiot doesn't know anything.

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Messes up all the time, keeps getting zapped by that little floaty bot.

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You have to be willing to be foolish.

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and to be seen being foolish.

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That's the hardest part.

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But then it puts you in a position to really be able to help people.

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when I used to do my talks, I was always terrified of qa.

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And, you know, the q and a piece of the talk is not my favorite, but

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at the time I used to talk a lot about Facebook ads, which is really

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funny and should layer on to the complexities of my imposter syndrome.

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I don't know if anybody knows that.

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We were full funnel agency, we were deep, deep, deep into Facebook.

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I taught Infusionsoft's entire team how to use Facebook ads.

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we'd put a deal together with them at some point where we were

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actually gonna run Facebook ads for all Infusionsoft to customers.

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They ended up.

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Going back on that deal in a really shady way, to be honest with you.

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But I, was the, Facebook ad expert.

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I spoke at Icon, I spoke at Partner Con.

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On Facebook ads, advanced Facebook ad strategies, and when I would get up there,

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I was so afraid that somebody would ask me a question I didn't know the answer to.

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I would days before and then especially the night before the talk,

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I would just sit there drinking as much content as I possibly could.

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Like little teeny tiny nuances I'd read, like development journals.

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Look at the A p I documentation, everything John Luer ever produced.

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I, get so scared to be on stage and have somebody ask me something

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I wouldn't know the answer to.

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And two things happened.

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First one is all the questions I was going triple PhD deep, you know, deep.

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And the questions were all like surface.

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Alright, well how do I make sure the pixel fires on?

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You know?

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And it's like, oh, number one.

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Number two, when I finally was asked a question I didn't know the answer

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to, I just said, I don't know.

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And what was really interesting about that is I earned more trust from the audience

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in that moment than I possibly could have spouting all the answers for 45 minutes.

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Everybody's like, oh, cool.

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Thanks, dude.

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I appreciate Now you don't, you can't just say, I don't know, and walk away.

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It's, I, don't know, but, you know, I'll figure that out and I'll crack the code.

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Or here's maybe what I think.

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But it's funny, people are willing to, they're willing

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to watch the student learn.

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They're my children go to Montessori school.

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I'm obsessed with Montessori education for so many reasons.

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If you take the five most important brands in the world, you'd have Google,

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apple, Microsoft, Facebook, and Amazon.

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Four outta five of those founders went to a Montessori school.

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80% of the most impressive brands in the world.

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The founders come from Montessori education and you think like,

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oh, that's pretty impressive.

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It's more impressive when you realize that Montessori makes that 0.0,

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0, 0, 0, 0, 0 2% of the available education in this, North America.

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It's unbelievable what Montessori can produce.

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Montessori has very, very strict.

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Pedagogical rules and then a lot of non-st strict things.

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But there's a couple of things that, that Maria Montera was obsessive with,

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and one of 'em was multi-age classrooms.

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if you're a four year old, you're also in the classroom with five and six year olds.

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And what's cool about that is the four year old learns from the five-year-old and

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the five-year-old while teaching the four year old learns to, learns to be a leader,

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learns to, grow, learns how to learn.

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Because to learn something in order to do it is way different than learning

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something in order to teach it.

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And the four year old is at a, better position because they're learning

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from somebody who understands their, context from a recency perspective, I'm

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just learning to, my spelling, let's say, or whatever sentence structure.

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I know where you came from 'cause I just learned this last year.

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I know where I struggled.

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I know the, things that really helped make sense to me and so I can

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communicate it to you way easier than the 35 year old master's degree guide.

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and I think that's obvious.

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Well, you can be, that you can be the four year old, other people's

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three year, three-year-old.

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That's okay.

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That doesn't make you an imposter as long as you're honest about

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who it is and what you're doing.

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Who you are and what you're doing . So I think that the imposter syndrome.

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The problem is one, that it's so pernicious because it takes maybe some

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of the people whose voices would be the most helpful and the most valid,

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and it puts 'em on the sidelines.

Kasim: 00:12:51

And then in equal measure, it allows people who maybe don't deserve the

Kasim: 00:12:56

spotlight to take it because the room's been cleared and they've got

Kasim: 00:12:59

real high opinions of themselves.

Kasim: 00:13:01

And I think as a collective, honestly, I think we're actually

Kasim: 00:13:04

starting to get over that.

Kasim: 00:13:05

I think the way we're being taught to use social media applications

Kasim: 00:13:08

is helping people understand like, oh, I can just hit record and talk.

Kasim: 00:13:11

You know, I can just be casual.

Kasim: 00:13:12

It's just me talking to my buddies, you know, just shooting

Kasim: 00:13:14

Instagram reel or whatever.

Kasim: 00:13:15

that's my ask maybe, is just get out there, create, be

Kasim: 00:13:17

authentic, be vulnerable.

Kasim: 00:13:18

Accept the imposter syndrome.

Kasim: 00:13:20

Wear it, it like a badge.

Kasim: 00:13:21

Don't try to dump it entirely.

Kasim: 00:13:23

That's the wrong thing to do.

Kasim: 00:13:23

That's a really good signal.

Kasim: 00:13:25

So, just a really good thing to pay attention to.

Kasim: 00:13:26

But don't allow it to limit your ability to serve.

Kasim: 00:13:29

That's the take home message.

Kasim: 00:13:30

I hope this is helpful.

Kasim: 00:13:31

I really appreciate y'all watching everybody who's subscribed, y'all make my

Kasim: 00:13:34

day every day I get to wake up, I go and I check my YouTube channel and I'll see

Kasim: 00:13:36

like 700 views, 1200 views, 500 views, and I'm like, that's 500 real people.

Kasim: 00:13:41

You know, 500 souls that I've been able to somehow impact.

Kasim: 00:13:44

Maybe not all positively but it's a big deal and it helps me

Kasim: 00:13:47

get over my imposter syndrome.

Kasim: 00:13:48

So thank you.

Kasim: 00:13:49

I shoot a video every day, like come and subscribe.