The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System

Speaker: 00:00:11

This is going to be focusing

on how you get engagement.

2

: 00:00:16

It's a little bit of a redundant process

and it starts to get too expensive, which

3

: 00:00:20

is why some people then come back and

say, Facebook ads don't work for my brand.

4

: 00:00:28

Hello, YouTube land.

5

: 00:00:29

And here we are again in

our ongoing series of.

6

: 00:00:33

The Clavio Facebook Google

hybrid customized flash system.

7

: 00:00:40

So I think we've done three now.

8

: 00:00:45

So this one done an

overview of the system.

9

: 00:00:48

We've looked at quick

overview of the Facebook.

10

: 00:00:50

Strategy.

11

: 00:00:51

We've done a bit ft view of the clavio.

12

: 00:00:54

We've touched on the importance

of opt in forms with opt ins.

13

: 00:00:59

Now, what we're going to talk about today

is we can do a bit more of a deep dive

14

: 00:01:02

into the Facebook strategy and we're

going to talk about in particular, this is

15

: 00:01:07

going to be broken up over a few videos.

16

: 00:01:09

Dan, this is going to be focusing

on how you get engagement top

17

: 00:01:15

of funnel and middle of funnel.

18

: 00:01:17

How you build your audiences, the

importance of the audiences, and

19

: 00:01:21

then we'll in subsequent videos, talk

about how you use those audiences.

20

: 00:01:27

In the bottom of our campaign.

21

: 00:01:28

So without further ado,

22

: 00:01:31

Dan Nickis.

23

: 00:01:32

As well, I said, what we do is

a little bit different to most.

24

: 00:01:35

So if you listen to any guru,

they will tell you to go out

25

: 00:01:39

and get purchase conversions.

26

: 00:01:42

And that's good advice used to

work back in the day or years

27

: 00:01:47

ago, five years ago or longer.

28

: 00:01:49

but our users have become a lot more

savvy and look, to be honest, not

29

: 00:01:54

everything's an impulse buy online.

30

: 00:01:57

And there is a consideration phase

for a lot of people as to comparing

31

: 00:02:01

against other similar products,

other brands, developing trust.

32

: 00:02:05

maybe just being introduced to you

for the first time, and there's some

33

: 00:02:08

thinking that has to go along with that.

34

: 00:02:11

it's not a matter of just seeing

something that's a, you want it now, it's

35

: 00:02:15

cheap enough, you're going to grab it.

36

: 00:02:17

it's more a case of, I have a

problem, does this solve the problem?

37

: 00:02:21

And you do a bit of a deep dive on

product features, warranties, payment

38

: 00:02:24

options, competitors, reviews from

other people that have used the product.

39

: 00:02:28

And.

40

: 00:02:29

To think that we can just go from them

never knowing about us to getting a

41

: 00:02:33

purchase conversion if they don't convert

and move on to the next prospect, it's

42

: 00:02:37

a little bit of a redundant process and

it starts to get too expensive, which is

43

: 00:02:40

why some people then come back and say,

Facebook ads don't work for that we've

44

: 00:02:46

developed that we call the Matrix, I'm

going to show you what we do at the top of

45

: 00:02:50

funnel, the traditional top of funnel, to

reach the cold traffic and how we approach

46

: 00:02:54

them and what we approach them with.

47

: 00:02:56

Yeah, this.

48

: 00:02:56

Three reasons that we do this, or

three benefits to doing this way.

49

: 00:03:01

The first is, it's going to

improve our Facebook ad performance

50

: 00:03:06

or our meta ad performance.

51

: 00:03:07

So Facebook and Instagram

further down the funnel.

52

: 00:03:10

So we're creating these

touch points with people.

53

: 00:03:12

Second is, it's going to create some

really good audiences and really good

54

: 00:03:17

awareness around the brand for Google ads.

55

: 00:03:20

So obviously people have a

different intent when they

56

: 00:03:22

go looking for you on Google.

57

: 00:03:24

They don't know to look for you

if they don't know who you are

58

: 00:03:27

or if they've never heard of you.

59

: 00:03:28

So this is another great way to introduce

the brand and it's third part is Klaviyo.

60

: 00:03:35

So the email marketing side of things,

again, how do we get people on our list?

61

: 00:03:40

How do we grow our leads?

62

: 00:03:42

How do we then market to

them via email marketing?

63

: 00:03:45

This is another way to introduce

them to our brand, get them onto

64

: 00:03:48

our website potentially, get them to

become a lead, convert them that way.

65

: 00:03:52

So it's not an all or nothing prospect

that if they don't make a purchase from

66

: 00:03:56

us on this ad, that they're dead to us

and we need to move on to someone else.

67

: 00:04:00

Or change the interest or find some

other hack to try and do it like cost

68

: 00:04:04

cap with a target ROAS and an age

bracket of 25 to 27 in Milwaukee, like

69

: 00:04:11

it's the algorithm smart enough now

that we don't need to be that granular.

70

: 00:04:15

The hacks don't work.

71

: 00:04:16

We need to be more strategic.

72

: 00:04:18

So what I'll take you through,

I'm just going to share a

73

: 00:04:20

screen if that's all right.

74

: 00:04:22

And this is where we need to

start with all of our accounts.

75

: 00:04:26

So just let me know when you can see that

and that it's Now some of you have been

76

: 00:04:29

following along with the series will know

that this is our Facebook Econ Ads Matrix.

77

: 00:04:33

It's called a matrix because it's

more of a flywheel or an omnipresence

78

: 00:04:39

as opposed to a traditional funnel

that starts atop a funnel and pushes

79

: 00:04:43

purchase or sales out the bottom.

80

: 00:04:44

I still do name them top,

middle and funnel at different

81

: 00:04:48

stages within the matrix.

82

: 00:04:49

And the reason is just because it's

an way for people to understand

83

: 00:04:53

and everything you can see on your

screen here is exactly the matrix.

84

: 00:04:56

The area that I'm going to focus on

today is this top of funnel area here,

85

: 00:05:01

and this is We're very low cost, even

in competitive markets, competitive

86

: 00:05:07

industries, which is really low

CPMs, because what we're doing is

87

: 00:05:11

we're building engagement with the

brand and make people solution aware.

88

: 00:05:17

Now, this strategy was born out of

watching influencers go out and promote

89

: 00:05:23

a brand under the guise of, I've just

got this, I've just started to use

90

: 00:05:27

this and they get exceptional reach.

91

: 00:05:28

so much.

92

: 00:05:29

Like for a really good brand awareness,

they've already got inherent trust built

93

: 00:05:32

into it and that could result in sales.

94

: 00:05:35

So I thought, why not try and emulate

the influencer promotion model within

95

: 00:05:40

our own brands and then use those

audiences to create And I'll talk

96

: 00:05:46

you through that in a little bit.

97

: 00:05:47

So what we do with this top funnel,

I'll take you through a scenario

98

: 00:05:50

of a, ad account that we've got.

99

: 00:05:51

Our objective is post engagement.

100

: 00:05:54

Now engagement on Facebook and

Instagram is your traditional things

101

: 00:05:57

like, comments, shares and likes.

102

: 00:06:00

But it also includes things like link

clicks, watching videos, clicking on the

103

: 00:06:05

little button to see more of your ad copy.

104

: 00:06:08

So it's all the interactions with.

105

: 00:06:10

The post and your page are going to

count as engagement on both Facebook

106

: 00:06:14

and Instagram, and that's making people

solution aware that your product solves

107

: 00:06:18

a problem that these people have.

108

: 00:06:20

We go a very broad single

interest targeting.

109

: 00:06:23

So the objective is post engagement.

110

: 00:06:25

The audience is very broad.

111

: 00:06:26

So as an example, I'm going to show

you, out of account from the health and

112

: 00:06:30

wellness perspective, it's got products

that it's in the health industry.

113

: 00:06:34

It solves people's problems.

114

: 00:06:37

we go for a very broad health and

wellness based, interest just to

115

: 00:06:41

guide it in the right direction.

116

: 00:06:43

Our budget is set at an ad set level.

117

: 00:06:45

Our call to action is shot now.

118

: 00:06:48

So potential buyers at any stage can go to

the landing page for the product, although

119

: 00:06:53

that's not the objective of this campaign.

120

: 00:06:54

And It's not fake UGC.

121

: 00:06:56

it's emulating the influence.

122

: 00:06:58

So it's user generated content that

sometimes we get people to do for us

123

: 00:07:03

through platforms such as social cat

or it's user generated content that

124

: 00:07:07

we've got from customers in the past.

125

: 00:07:09

We have that up to 10 ads running in

it and we turn it off for fatigue.

126

: 00:07:13

So these are aspirational ads.

127

: 00:07:15

They're not intrusive, but they're

different enough to be aware of the

128

: 00:07:21

business and the solution is the unique

selling propositions that we have.

129

: 00:07:25

We set it up as one campaign, one

ad set with up to 10 ads, depending

130

: 00:07:28

on how much creative the brands got.

131

: 00:07:30

The intention of these ads

is to create warm audiences.

132

: 00:07:35

So to make people solution aware, those

warm audiences feeding to this next

133

: 00:07:39

stage, which I'm not going to take

you through the setup of it, but just

134

: 00:07:42

to give you an idea, we have engages

from Instagram in the last 30 days.

135

: 00:07:47

People engaged on Facebook

in the last 30 days.

136

: 00:07:50

People that have viewed more than half

of the videos in the last 30 days in

137

: 00:07:54

terms of half of the time of the video.

138

: 00:07:56

Yep.

139

: 00:07:56

Website visitors in the last 30 days

and people that have subscribed but

140

: 00:08:00

not purchased in the last 30 days.

141

: 00:08:03

And we exclude purchases

from the last 30 days.

142

: 00:08:06

So this top of funnel campaign

feeds these audiences here.

143

: 00:08:11

So when we get to the middle of funnel,

which is the next step here in this

144

: 00:08:15

matrix, The next component in the matrix.

145

: 00:08:19

The people are aware of us being the

solution because they've engaged with us.

146

: 00:08:24

They know us from this part and I'll

just, should I go straight into an ad

147

: 00:08:27

account now and just have them, when

you're just looking at those audiences,

148

: 00:08:31

you've got what, five or six there.

149

: 00:08:34

So you create Like a custom

audience and add them all in?

150

: 00:08:37

No, I don't create one audience.

151

: 00:08:39

I do.

152

: 00:08:40

You can create a saved audience,

but you have to create them as

153

: 00:08:42

five separate custom audiences.

154

: 00:08:44

Gotcha.

155

: 00:08:45

and those audiences will continue to

use at different stages of the matrix.

156

: 00:08:49

And these, these are

really powerful audiences.

157

: 00:08:52

And when you say the results we get

for how cheap we get, you can see how

158

: 00:08:57

these audiences can grow really rapidly.

159

: 00:08:59

the point where we need to start.

160

: 00:09:01

So some brands we might come in and

they've been running Facebook ads

161

: 00:09:04

and they've got a very established

brand for quite a number of years.

162

: 00:09:07

This part will, we will launch, but

it'll be at a lower budget because

163

: 00:09:10

we just want to keep feeding these

audiences here at this level.

164

: 00:09:15

New brands, we have to start here

and the percentage of budget focused

165

: 00:09:18

here will be greater because we

need to build these audiences up

166

: 00:09:23

for the rest of the matrix to work.

167

: 00:09:24

And over time.

168

: 00:09:26

This will become, it usually sits at

about 10 percent of the overall audience.

169

: 00:09:30

10 percent of the overall budget

is enough to fuel it and fresh.

170

: 00:09:34

Initially, it will be higher though.

171

: 00:09:36

we'll jump into an ad account.

172

: 00:09:37

Let me know, do you need that any bigger?

173

: 00:09:39

this is an account that's

live from last month.

174

: 00:09:43

So 1st of March when we're shooting

this, we've got 1st till the 29th of Feb.

175

: 00:09:46

So very current data.

176

: 00:09:49

We're not relying on old data here.

177

: 00:09:50

This is real.

178

: 00:09:51

You're not cherry picking.

179

: 00:09:52

Yep.

180

: 00:09:52

This is recent data.

181

: 00:09:53

Yep.

182

: 00:09:54

I've just gone last month and I've

just got the active campaigns here.

183

: 00:09:56

exact systems here.

184

: 00:09:57

We have 1, 2, 3, 4, 5, 6 there.

185

: 00:10:01

1, 2, 3, 4, 5, 6.

186

: 00:10:03

We've got 7 there because

we're testing out another.

187

: 00:10:06

Yep.

188

: 00:10:09

scale one at the top of funnel here.

189

: 00:10:10

the top of funnel that

we're talking about here.

190

: 00:10:12

This is about where we're

trying to create engagement.

191

: 00:10:14

And this is what I mean

by being really checked.

192

: 00:10:16

We're in the health niche or the

health sector in an auction based

193

: 00:10:20

environment where there's plenty

of competition for that space.

194

: 00:10:24

And it's, we're getting charged at 3.

195

: 00:10:27

17.

196

: 00:10:28

CPM.

197

: 00:10:29

So that's 3.

198

: 00:10:29

17 per thousand impressions.

199

: 00:10:31

And keep in mind, this

is Australian dollars.

200

: 00:10:34

it's about two U.

201

: 00:10:36

S.

202

: 00:10:36

dollars for the CPM.

203

: 00:10:38

So just compare that to other

components that you have, and you

204

: 00:10:42

can see why we then push into these.

205

: 00:10:45

So I'll just open this up and

I'll show you the settings on it.

206

: 00:10:47

So we're opting for engagement,

which is what we're talking about.

207

: 00:10:50

We're trying to make people solution aware

and get them to engage with the audience.

208

: 00:10:53

Now, ignore the fact that

there's two ad sets in here.

209

: 00:10:56

This is because this.

210

: 00:10:58

Brand has NZ website.

211

: 00:11:01

So Australian New We're just going

to focus on the Australian one for

212

: 00:11:05

now, So the naming convention, we're

looking at everyday health, Australia,

213

: 00:11:08

MF is male, female, 18 to 65%.

214

: 00:11:12

Really broad audience.

215

: 00:11:13

We're going with 25 a day budget on it,

216

: 00:11:15

down here, interests, everyday health.

217

: 00:11:18

We let the algorithm decide where

it's going to be placed, where

218

: 00:11:21

people are going to be sitting.

219

: 00:11:23

Where we can get the most engagement from.

220

: 00:11:24

We have a look at the metrics

here for the last month.

221

: 00:11:27

We spent 500.

222

: 00:11:29

We are having issues with their

content views in the Advocates

223

: 00:11:31

on this with their pixels.

224

: 00:11:32

So if we just switch

over to engagement here,

225

: 00:11:36

and this is what we need to see.

226

: 00:11:38

we're optimizing for engagement.

227

: 00:11:40

So for 500 in the last month, we've

had nearly 90, 000 page engagements.

228

: 00:11:45

So that's And what equate

in an audience size?

229

: 00:11:50

There's going to be some that are

going to be in there for multiple.

230

: 00:11:52

So yeah, look at frequency.

231

: 00:11:54

So I've got a frequency of 2.

232

: 00:11:56

6.

233

: 00:11:56

Okay.

234

: 00:11:57

So you divide 90, 000 by 2.

235

: 00:12:00

6 a bit over 30, 000 in that audience

of people, unique users of people that

236

: 00:12:06

are actually engaged with the content.

237

: 00:12:09

500, if we look at it from

traditional marketing, If 500 could

238

: 00:12:14

get 30, 000 people engaged with

your audience, it's pretty good.

239

: 00:12:18

isn't just people who have seen it, this

is people who have been engaged with it.

240

: 00:12:22

comment, share, watch the videos,

clicked on a link, clicked on

241

: 00:12:25

see more, whatever it might be.

242

: 00:12:27

Just on that videos too, you

did stipulate that you're

243

: 00:12:30

looking at 50 percent view rate.

244

: 00:12:31

what's roughly the video length

size that you like to have in

245

: 00:12:35

there for your type of funnel?

246

: 00:12:36

At a minimum of 30 seconds.

247

: 00:12:38

Yep.

248

: 00:12:38

Because Anything shorter, you can

watch to decide whether it's something

249

: 00:12:43

that you like and still make a

decision that, hey, this isn't for me.

250

: 00:12:46

That's that 10 second video.

251

: 00:12:48

You could watch more than half

of that before you go, oh, this

252

: 00:12:50

isn't what I'm looking for.

253

: 00:12:52

I'm not interested in this.

254

: 00:12:54

If you've got a minimum of 30 seconds is

your video length and you're looking for

255

: 00:12:57

people that have watched more than half.

256

: 00:12:59

If you've watched more than 15

seconds of a video, you have

257

: 00:13:02

some level of interest in that.

258

: 00:13:04

You don't usually

accidentally watch 15 seconds.

259

: 00:13:07

ideally, I do like 'em

to be closer to a minute.

260

: 00:13:10

keeping 'em under a minute, like up

in those 52nd range enables us to

261

: 00:13:14

be able to have extra placements.

262

: 00:13:16

On the network as well that aren't

limited because the placements aren't

263

: 00:13:19

limited because they're not going

over because they are under a minute.

264

: 00:13:22

And if you watch 50 percent

of a nearly minute video,

265

: 00:13:26

that intent is a lot higher.

266

: 00:13:30

We can have a look at that

while we're in here, video

267

: 00:13:33

engagement, Video plays to 95, 50.

268

: 00:13:35

If video plays 50%, 85, 000.

269

: 00:13:43

So that makes up the

bulk of that engagement.

270

: 00:13:46

That was going to be my next question.

271

: 00:13:47

As far as the ratio goes, video views

at that 50 percent is pretty high.

272

: 00:13:52

Which is why we use videos

at this stage of the funnel.

273

: 00:13:55

Cheap CPMs of 3 videos do a great job of

explaining how this brand's product is

274

: 00:14:03

the solution that they're looking for.

275

: 00:14:05

So you can see how effectively

it works because they're watching

276

: 00:14:09

more than 30 seconds of a video.

277

: 00:14:13

It's been seen 85, nearly 86, 000

times, and there's a frequency,

278

: 00:14:18

so people have seen them more

than once, which is not a problem.

279

: 00:14:21

No different to traditional commercials

that we used to see on TV all the time.

280

: 00:14:26

We would see the same commercials over

and over again, and they would into our

281

: 00:14:29

mind, like they'd be embedded there.

282

: 00:14:30

Some commercials I still

remember from when I was a kid.

283

: 00:14:35

But I digress.

284

: 00:14:36

We're old.

285

: 00:14:37

so then we moved to the ad level and

I let the algorithm decide where it's

286

: 00:14:45

going to place our So these ads in here.

287

: 00:14:49

The majority of it has gone to this

ad product features, benefits.

288

: 00:14:56

the algorithms.

289

: 00:14:57

Push more towards it.

290

: 00:14:58

if you don't filter your

water, you become the filter.

291

: 00:15:02

We talk about how this

product solves the problem.

292

: 00:15:06

The video highlights what the product does

in a user generated sort of influencer

293

: 00:15:13

style way with some catchy music.

294

: 00:15:16

Some overlays on it and

it's as simple as that.

295

: 00:15:19

And you can see a little

bit of engagement here.

296

: 00:15:22

We put 2000 reviews.

297

: 00:15:23

Lovely tap order again.

298

: 00:15:26

We have a look here The long form one.

299

: 00:15:31

This one is a review style We try

some different once you've tried it.

300

: 00:15:35

We're internationally recognized 100

percent money back guaranteed make

301

: 00:15:38

switch today The reviews that are

in there and this one's a much more

302

: 00:15:44

educational style video And then

we have another one here where an

303

: 00:15:48

ambassador is actually using the product.

304

: 00:15:51

Love you Tapwater and you.

305

: 00:15:52

So every time someone becomes engaged

in here with this type of funnel, they

306

: 00:15:58

get fed into the middle of the funnel.

307

: 00:16:01

Audiences.

308

: 00:16:02

Not going to go through that today, but

at middle of funnel, then what we want

309

: 00:16:06

to do is want to get all those people

that are engaged and we want to put

310

: 00:16:09

ads in front of them for brand recall.

311

: 00:16:12

That's a fairly good

overview of where you start.

312

: 00:16:15

just touching on your

exclusion of 30 day purchases.

313

: 00:16:19

Is there any reason why you don't go

purchases all time as an exclusion list?

314

: 00:16:23

it depends on the brand.

315

: 00:16:25

Yep.

316

: 00:16:25

But this brand, it's water filters

and they have, a lot of products

317

: 00:16:32

that are complimentary and they've

also got, filters that need to

318

: 00:16:36

be changed over periodically.

319

: 00:16:39

we don't want to hit them with, more

messaging within that 30 days we want

320

: 00:16:44

to, but we do want to hit them post that

because of the complimentary products.

321

: 00:16:49

By then they would have

received their first purchase.

322

: 00:16:52

The quality is good.

323

: 00:16:53

like the product.

324

: 00:16:55

They're going to consider getting

complementary products because we've

325

: 00:16:58

already obtained that trust from them.

326

: 00:17:00

So we're going to put them through

that funnel again or that matrix again.

327

: 00:17:05

And that's how it all works.

328

: 00:17:06

And when we spit out the other end,

we see ROAS overall of four with CPMs

329

: 00:17:13

of 97 Australian, which is about 7.

330

: 00:17:19

it's a bit less than that.

331

: 00:17:20

It's about six, five, 56,

something around there.

332

: 00:17:25

I'm trying to make is that

it works exceptionally well.

333

: 00:17:28

Yeah.

334

: 00:17:30

We're controlling the messaging

that we're giving to the people here.

335

: 00:17:33

It's not the same messaging

in middle of funnel.

336

: 00:17:35

That is the top of funnel or is

it the same messaging at scale?

337

: 00:17:39

Because people are through that process.

338

: 00:17:41

They've got to go through these steps.

339

: 00:17:42

We want them to put them through

and that's pretty much it in

340

: 00:17:46

terms of how we get top of funnel.

341

: 00:17:48

You can see from that how that

will, drive search intent on Google.

342

: 00:17:55

Yeah.

343

: 00:17:56

Yep.

344

: 00:17:57

Or if they alternatively, if they land

on the website, how that will build

345

: 00:18:01

audiences within Google, because the

people hitting the website, they hit that.

346

: 00:18:05

It's not just exclusively because they

came from better only better rules.

347

: 00:18:08

Pick them up.

348

: 00:18:10

Google will pick them up.

349

: 00:18:11

especially with that

search intent, it's crazy.

350

: 00:18:14

Usually.

351

: 00:18:15

your branded searches performed

exceptionally well on Google,

352

: 00:18:17

but if they don't know about

you, they don't know about you.

353

: 00:18:20

for CPMs of 3 Australian,

we're doing that.

354

: 00:18:23

Effective.

355

: 00:18:25

we're hit, you're engaged with over 30,

000 people for that cost of the month.

356

: 00:18:30

and again, every time

they hit the website.

357

: 00:18:32

there's an option for a sign up

form for Klaviyo scripts firing and

358

: 00:18:35

they'll get to our automated flows or

they'll receive our campaign material.

359

: 00:18:39

Very cool.

360

: 00:18:40

It is very cool.

361

: 00:18:41

that's good, mate.

362

: 00:18:41

that's, gives everyone a fairly good

understanding of how you're doing

363

: 00:18:44

your targeting, the audience building

that you're creating, so you can start

364

: 00:18:48

doing, using those audiences in your

middle of funnel and bottom of funnel.

365

: 00:18:52

if you do want an audit from Dan

in Solutions 8, reach out to us.

366

: 00:18:56

this is a system that we're using

exclusively with Dan and using

367

: 00:19:01

our Google Ads expertise as well.

368

: 00:19:02

to be able to see how the Google ads, the

Meta ads and Klaviyo work in conjunction

369

: 00:19:08

and the results we achieved from that.

370

: 00:19:11

Yeah, I think that is probably

the true testament to the system.

371

: 00:19:14

we've never judged performance of the

entire system based purely on Facebook.

372

: 00:19:17

Whilst these results look good,

if Google was failing, then

373

: 00:19:22

we'd need to figure out why.

374

: 00:19:24

Klaviyo was failing.

375

: 00:19:26

failing, we'd need to figure out why

there, but when we can get all straight

376

: 00:19:29

firing at the same time, which is

the whole concept here, then you just

377

: 00:19:33

have this fantastic system that brings

consistency to businesses, which I

378

: 00:19:38

think is the key instead of feast

or famine based on whether Meta ads

379

: 00:19:43

are running well at the time, or if

Google's playing nicely at the time, or

380

: 00:19:47

if people are responding to the emails

because we've got this entire system.

381

: 00:19:51

We just tend to see compounding

growth and consistency.

382

: 00:19:55

Consistency.

383

: 00:19:55

That's, and that's what you want.

384

: 00:19:57

You want consistent performance.

385

: 00:19:59

Yeah.

386

: 00:19:59

Especially, I'm a brand owner myself.

387

: 00:20:01

Consistent performance

is what we crave for.

388

: 00:20:03

I would rather that

than, peaks and troughs.

389

: 00:20:07

good stuff.

390

: 00:20:08

thanks again for your time.

391

: 00:20:09

Thanks for the chat.

392

: 00:20:10

No worries at all.

393

: 00:20:11

See you next in the next bat

time and the next bat channel.

394

: 00:20:16

Yes.

395

: 00:20:16

before that happens.

396

: 00:20:17

Alright, goodbye.

397

: 00:20:17

See ya.

398

: 00:20:18

Bye.