The Impact of AI on Google Ads: A Look Into AI Generative Search

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How is AI gonna change search and search ads?

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I have no idea.

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Anybody who says they know is either lying or a major shareholder in

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Google that said, we can guess at it and we can also use the information

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that Google's telling us in order to interpret some of what might be coming.

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So Interesting experiment coming from Google called Search generative

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experience, s g e, where Google is going to start delivering chat G P Ts

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results at the top of search results while keeping sponsored listings.

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Both intact and very separate.

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And you can kind of see here.

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So here's SGEs response, talking about bicycles.

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All of these ostensibly are organic.

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So what you're seeing here on the screen are organic results

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followed by paid listings.

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One of the things that Google's done that I always thought it was

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very high integrity is they've kept a strong delineation between

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organic and sponsored listings.

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And I say high integrity because not every content network has done that.

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Some of them embed sponsored listings in a way that's almost impossible to

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separate maybe it's not integrity, let's say that it's self-preservation, right?

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Because they don't wanna get sued.

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But regardless the delineation between.

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Organic results and sponsored results is really strong.

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And you can see Google has this really, really well done video here.

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I'm gonna include links in the description of this that shows

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you what SG is and how it works.

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you can see as we're paging through,

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. They're just giving you the answer again, very chat, G p t esque.

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But, I've made this, case once before.

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Google's knowledge graph is exponentially bigger than anybody's knowledge graph.

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Save God, right?

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Like there is not an entity on the planet.

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That we know about governments included, that has as much

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information as Google has.

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And so I think Google wins the AI war.

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I've got another video on why I think Google wins the AI war.

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You can watch that video if you want to include that in the description as well.

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But what's cool is by chat.

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GPTs own admission isn't really meant for web browsing per se.

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And so you're getting something that potentially has the same benefits.

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the open AI chat GT just in terms of, its ability to, ideate with you, but you're

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getting it with based off of goo Google's knowledge graph, which is really cool.

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I'd be interested in seeing how well this iterates, cuz that's one of the things

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that's really cool about chat GT is.

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you can stack, it has a memory., while Google, we know Google search has a memory

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because your search results are impacted by previous searches it's always been

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kind of hidden in a very sneaky way.

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Is there more I wanna show you here?

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the other thing that I think is gonna be really interesting that

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needs to be discussed is organic.

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you can see in these results that Google is including organic product listings.

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then the question becomes, does the organic ranking change

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because it's AI delivered?

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And I don't think it does.

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The AI interprets the query organic ranking in terms of how you would

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determine what's relevant stays the same.

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Which really ends up just being link building and content quality, right?

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User engagement.

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But it's the query what you ask for, what the AI thinks you're asking for.

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There's that filter.

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So it used to be you search for a phrase and your delivered results.

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Now you search for phrase, AI interprets the phrase and the

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interpretation delivers the results.

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this becomes an exercise in preemptive interpretation from an SEO perspective,

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which I think is going to.

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I think it's gonna hurt

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content quality in the beginning, cuz I think we're gonna get a lot

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in the way of like keyword stuffing.

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Basically people are gonna be able to trick.

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The dumb AI until the dumb AI becomes the smart ai.

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And the AI is right now, the dumb AI is pretty fricking smart as it is,

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but you're gonna find those pockets.

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it reminds me of Google's predictive search where when you start

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typing, it gives you options.

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I had a friend who found a way to game that and he would

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charge people a ton of money.

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It'd be like 50 grand, but for 50 grand when somebody started start searching.

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he could have your business.

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Like, where do I go to you know, file for a patent or whatever.

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You could have your business name in those predictive searches.

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As far as the ads are concerned, I'd be really interested to see if and when

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Google starts to include paid placements inside of the AI generated content, the

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delineation, of course would still exist.

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It would just be more embedded, and I think I think that's when

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ad placement starts to improve drastically and dramatically.

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Couple of really interesting notes.

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Where do you go to play with Sge?

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The answer is you don't.

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Google had a link that you could follow in order to opt in the link doesn't work.

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and maybe I have the wrong link, I wanna play with Sge and I don't

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know how to So if somebody knows how to do this, and maybe it's cuz

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I'm in a paid Google Apps account.

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I don't know if you played with sg or know how to what I'm doing wrong.

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Let me know.

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Number one, number two, check this out.

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Google IO is May 10th.

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Look at the stock.

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that's an unbelievable spike.

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It pisses me off a little bit actually, cuz you can tell it happened right

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before Google made the announcement.

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There was a little bit of insider trading there.

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Obviously always.

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this is really interesting.

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I'm gonna include links to all of this in the description of the videos.

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This is the death of so many things.

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It's the death of search terms because it's, you know, AI

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interpreted manual bidding.

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Page rank at some point.

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It's only a matter of time until the AI results are the only results, and I I

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read an article earlier today that said Google wants you to forget about those

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10 blue links, and I think that's true.

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this will be really interesting.

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I'd love to hear your thoughts too.

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We can turn this into a discussion.

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If you'll point me in the comments, like come and subscribe, I'll see you manana.