The Average Budget You Need to Run Meta Ads & Google Ads

Kasim: 00:00:11

There's almost 4 billion people monthly on this

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platform billion, like this 3.

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8 billion people on meta

platforms every single month.

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That's half the planet.

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half of the planet is

living on less than 2 a day.

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So we'll say that meta has 100 percent

of the commercially viable planet.

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Good point.

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I don't think there's much more

expansion you can really do.

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Yeah.

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George Friedman talks about this.

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I just read his book, by the way.

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It was phenomenal.

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where is it?

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I think it's The Storm Before

the Calm by George Friedman.

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And he's a geopolitical strategist

who's very middle of the road.

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He's not like a sensationalist

like a Peter Zaihan.

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or even like a Ray Dalio.

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Like he just views things

a little bit more calmly.

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And what he said about technology was

so impactful, he said that, technology

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will only have the economic impact

consistent with its ability to make

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changes in our day to day lives.

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the very beginning, something like meta

rolls out or Facebook or before Facebook,

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Friendster, whatever, and the impact

that had on our lives was staggering.

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And so it has a staggering

impact on one person's life.

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So there's the X axis, let's

say, but then there's the number

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of people who can it impact.

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So there's the Y axis.

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And so now it's the amount of impact per

person and the number of people impacted.

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And when you see things like

that, you see this, just this

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opportunity to exponentially

impact humanity, but it tapers.

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like you just said it, man,

it's the end of the taper.

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and with the taper comes stasis and

with stasis comes efficiency and with

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efficiency comes massive commoditization.

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And really what that means is meta

today's a whole lot like television

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was in the seventies and eighties.

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It was a ubiquitous

truth and a prerequisite.

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If you were going to advertise, you

had to be on TV, had to, but because

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they got so efficient with it, it

became really hard to break into.

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I think it happened in Google

before it happened in meta is we're

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seeing small businesses priced out

because of this small businesses

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can't have this conversation.

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You can't be a small business talking

about brand performance, dude, you

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remember it used to be able to spend

500 bucks a month Facebook and get real.

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Results.

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Yeah.

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Like you could do something and then 500

became 2 grand and 2 grand became 5 grand.

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What's y'all's minimum ad spend right now?

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What's the lowest you'll take a client?

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we'll start brands that don't have any

spend, but have, that's a trick question.

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Okay.

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the average company for us spends, oh God.

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Probably anywhere from 50, 000 to

a couple hundred thousand dollars.

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Our average is 52, 000.

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Our average is 50, 000.

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Our top side is seven figures, but we

won't take anybody less than 10, 000.

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if they're less than 10, 000,

we call it an incubator account.

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And they basically have to sign in blood

that they know this is doomed to fail.

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And if it succeeds, it's a gift from God.

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The caveat to that are companies that

are either venture angel or private

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equity backed that want to launch

in the U S and have runway for it.

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Like you'd have to have a marketing

budget to be able to successfully

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navigate the digital marketing

landscape, or the other side to that is.

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I've got a great offline.

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We're talking to a customer right now

that spends half a million dollars a

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month on direct mail, but no digital.

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all you do is you take

what they are doing.

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It's a simple formula and there'll

be a great client for us is like

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that type of, it's so simple.

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don't think it's simple, but it's

in a challenging than not having

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that it's in a challenging niche.

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You have a successful business.

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You want to translate that over,

not replace your direct response.

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They want to use this as an adjunct.

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So trick question there, both

of those, the venture backed

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want to launch in the U S or.

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have runway, have some money to be

able to spend, but then the other one

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successful business want to go online.

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Both of those have zero ad spend.

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Now it's the local regional business

that we would then defer off

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to our local regional division,

like our startup division, and

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they would be able to help them.

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But for tier 11 proper, yeah, it's,

you gotta have Some ad spend, which

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basically shows that you have a product

or an offer resonates with the market.

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And that typically starts with like

10 to 30 grand per month in spend.

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It depends.

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We'll do an analysis of it and

everything else, but that just

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shows you've got a valid product.

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Unless you're just burning money,