Starting a PPC Agency: Insights from a Former Solutions 8 Employee

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Hey, it's costume with your daily Google News.

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And I'm excited about today, sort of joining me is.

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Traitor to solutions.

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Eight.

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I'm just kidding.

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Collin Sch Beck.

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How are you buddy?

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Good.

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How are you doing, sir?

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Good.

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I'm gonna tell our story and then you're gonna tell people how, right?

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I got it.

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Collin came and worked at Solutions Eight and when I was hiring you, you're

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like, dude, I wanna start my own agency.

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So you're super like upfront and transparent.

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Which I really appreciated.

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And I was like, all right, well come work with me until then.

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And you did.

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so you've been a client manager solutions eight.

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You've seen the inside, all the dirt, like all the things that

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we suck at, and the things that we're actually good at are not.

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And then you spun off your own agency and you left the right

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way, and we're on good terms.

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And now you're on my YouTube channel.

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Yes, sir.

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Yeah.

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you went, will I win what?

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January?

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November.

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Yeah, I was with you for I think 14 months.

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Yeah, same thing.

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What do you wish you knew in October before you went and

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made whatever mistakes you made?

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Patience to learn.

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I think that's the main thing.

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I think everyone wants to find a course and stuff, and courses are really good.

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Your course is fantastic.

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I know there's a Udemy course as well.

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that, once you know the basics of Google ads, you need to

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kind of get your feet wet.

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I think that's the best thing working for you was being Google Ads a hundred

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percent of the time every day of the week.

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I think that's the only way to really grow and then start strategizing yourself,

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like thinking, Hey, what if I do this?

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What happens if I do that?

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What happens?

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Test it.

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the only really way you can do that is either by working for someone,

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doing that or doing it for yourself.

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But that would be my number one tip is kind of your feet dirty.

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Your hands dirty with Google ads.

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You gotta do the work.

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Yeah.

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I've told people go find someone like a, friendly entrepreneur

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and, and do their ads for free.

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Yeah.

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You know, it's like, oh, my grandma has a Italian restaurant or whatever.

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Be like, Hey grandma, I wanna learn Google ads.

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Can I waste some of your money for you?

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Because without it, the perpetual student.

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They're at such a disadvantage.

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And I see those folks, I saw 'em in my coaching cohort.

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Hopefully nobody watches this.

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they're ravenous for education, but they never actually thrust any buttons.

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And I'm like, just go, you wanna like push 'em outta the nest like a baby bird.

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Yeah.

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So I think that's, really good advice.

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Where do you find clients, brand new agency you just started, what do you do?

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I mean, what I did, I went to Upwork before I worked for you actually

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had a couple clients through Upwork.

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That's a very demoralizing place to go to.

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I think though, if you have nothing to stand out on honestly, if I was giving

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advice, I would say go to a platform.

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You're confident and happy to publish stuff on a daily basis with no return for

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a very long time, and just publish value that it doesn't have to be very advanced.

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Could be just to a past version of yourself.

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That someone, if you're in a month from now, you're here, well then who speak

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to the person you were a month ago?

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Because people are like you trying to learn.

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And I think that's the best way.

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And once you have some client results, show what you've done, show how you did

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it, give away everything for free because not everyone's gonna get the information

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and do it themselves cause they don't have you to have the time or they don't care to

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do it, or they want to just pay you to do it cuz they're confident in your results.

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So that's what I would suggest is give away value for free and

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be consistent and show up daily.

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So that give away everything for free.

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I've made my bones on that.

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Cause I have people ask me all the time, like, why do you tell

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people that on the YouTube channel?

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And I'm like, first anybody who's gonna hire me is just gonna like,

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it's not gonna be like, oh, now I don't have to hire those guys.

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Now they're just like, oh, thank God you know this.

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And then the people that aren't gonna hire me, like what a carmack shot in the arm,

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we've hired off of YouTube, strategic partnerships come through our channels.

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Yeah.

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So I, love that advice.

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And you also said something, I think that is a big value bomb,

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which was how did you phrase it?

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Start with where you are is how did that, was that, I guess on, the money

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Twitter side, it's, everything is building in public like a lot of SaaS

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people are there who are building their platform in public, saying there's, you

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know, just sharing insights and losses.

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I think the main thing for yourself if you're trying to become an agency

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or a freelancer is talk about what you're learning and then, a month or

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a year from now, share information that someone a passive version of

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yourself would actually find valuable.

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Cause that's the best way to speak to someone.

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Cause you that you were that person.

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I have a hard time with it.

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I, you know, for the YouTube channel, I always wanna come up with like the

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most ninja, wicked, and I, to get desperate because in my mind that's

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sort of the bar that we've set.

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And now I want more of that.

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And what's funny about it is then we'll post like a, How to set up

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conversion track and you're like one of the like rudimentary basic videos

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and that's the one that takes off.

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And people are like, oh my God, thank you so much.

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And I realized, that I'm actually pricing myself out of the market

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when I go altern into sometimes you actually need to go to the basics

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and that's where the audience is.

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Yeah, I mean, that's the biggest audience you can serve is the, the

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beginners, which, no, it's not the best audience to pitch for clients,

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but people will come through that for clients or be, will become a client

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a year from now if they trust and have loved the stuff that you have.

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Yeah.

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You've niche down, you do e-commerce SaaS, correct?

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Yeah.

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That's a brilliant niche cuz you don't have to deal with, Trying to

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police the end result, you know?

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Was the lead good?

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Was it not like, it's horrible.

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Learned that from working for you.