RIP Google Search, Generative AI Is Here and It’s Awesome!

Kasim: 00:00:10

Google AI is here, actually it's been here for a really long time.

Kasim: 00:00:15

everything.

Kasim: 00:00:16

Google is more or less AI powered.

Kasim: 00:00:18

Your search results have been AI powered forever, and the whole

Kasim: 00:00:21

freak out we're having over ai, y'all is at a minimum just very late.

Kasim: 00:00:24

But whatever now, search generative experience is here, is new and

Kasim: 00:00:28

it's so much fun to play with.

Kasim: 00:00:29

I'm just gonna dive in.

Kasim: 00:00:30

Okay.

Kasim: 00:00:30

So go to Search Labs.

Kasim: 00:00:31

You can opt in yourself.

Kasim: 00:00:32

Google SS g e search, generative Experience.

Kasim: 00:00:34

It's Google's AI injected search experience.

Kasim: 00:00:37

Let's try an example, shall we?

Kasim: 00:00:38

Bam.

Kasim: 00:00:39

How long does it take to learn a new language?

Kasim: 00:00:41

I.

Kasim: 00:00:41

So you'll notice standard kind of ui, more or less, you have your search

Kasim: 00:00:45

bar at the top, which you're used to, your filters, which you're used to.

Kasim: 00:00:48

But Google has injected this colored background.

Kasim: 00:00:51

The generative AI and the colored background you'll

Kasim: 00:00:53

notice gets priority placement.

Kasim: 00:00:55

This is huge.

Kasim: 00:00:56

It's huge.

Kasim: 00:00:56

Y'all, Microsoft didn't do this.

Kasim: 00:00:58

Let me show you Microsoft real quick.

Kasim: 00:00:59

So here's Bing, and let's actually ask it the same question.

Kasim: 00:01:02

Oh, this is gonna turn into a comparison video.

Kasim: 00:01:05

This was unplanned, y'all.

Kasim: 00:01:06

So how long does it take to learn a new language?

Kasim: 00:01:08

Microsoft?

Kasim: 00:01:09

How long does it take to learn a new language?

Kasim: 00:01:11

Microsoft search is just Microsoft search and here we are with Microsoft.

Kasim: 00:01:16

Now they have this chat snippet over here on the right hand side.

Kasim: 00:01:20

But their primary real estate remains unencumbered.

Kasim: 00:01:24

. If I wanted to engage with Microsoft Chat then.

Kasim: 00:01:27

I could, and now I've triggered Microsoft Chat.

Kasim: 00:01:30

And bam, here we go.

Kasim: 00:01:31

And you'll notice a couple of things about Microsoft's chat.

Kasim: 00:01:33

Number one is their citations are in line.

Kasim: 00:01:35

I really appreciate that they did this, by the way.

Kasim: 00:01:37

I was curious as to how this was gonna get pulled off.

Kasim: 00:01:39

And I think that this was a pretty elegant solution.

Kasim: 00:01:41

So here's Microsoft's chat, but not fully integrated into search really.

Kasim: 00:01:46

And then here's Google's, which basically usurps search usurper.

Kasim: 00:01:52

And I've gotten different results based off of what I've searched.

Kasim: 00:01:55

So this is a paragraph of text.

Kasim: 00:01:57

and incidentally note that Google's citations are over here, and Google

Kasim: 00:02:01

even offers you context as to where.

Kasim: 00:02:05

This information came from specifically, you're never too old to learn.

Kasim: 00:02:09

A language came from both Wonderopolis and United Language Group.

Kasim: 00:02:13

It's interesting that they would need two sources for that.

Kasim: 00:02:15

again, I like that they're doing that too.

Kasim: 00:02:16

And I think I, like, I.

Kasim: 00:02:17

Google's citations better because it's giving me more context as to what

Kasim: 00:02:22

generated what result and the fact that they're offering these citations.

Kasim: 00:02:25

You know, it eases my concerns about the stolen clicks a little bit.

Kasim: 00:02:29

One of my points you know, I was first thinking about AI generated searches we're

Kasim: 00:02:33

de the creation of unique quality content.

Kasim: 00:02:36

So we're gonna have, content atrophy over time, which is

Kasim: 00:02:38

still gonna happen, by the way.

Kasim: 00:02:39

Like this isn't anywhere near as good as just being this person, right?

Kasim: 00:02:43

And you'll also notice, let's actually take a look.

Kasim: 00:02:45

So jump speak Wonderopolis.

Kasim: 00:02:48

Who else?

Kasim: 00:02:48

How to get fluent studying, go abroad.

Kasim: 00:02:50

Better humans.

Kasim: 00:02:52

United Language Group.

Kasim: 00:02:53

Studying go abroad.

Kasim: 00:02:54

So they're one of them.

Kasim: 00:02:54

So studying Go abroad has one citation where they used to have the snippet.

Kasim: 00:03:00

So I'd say they lose there pretty significantly.

Kasim: 00:03:02

'cause I'd much, much, much rather have the snippet, the linguist.

Kasim: 00:03:05

Was the linguist featured at all?

Kasim: 00:03:06

No.

Kasim: 00:03:06

So the linguist is the first organic result, y'all, and actually

Kasim: 00:03:10

didn't get pulled in by the ai.

Kasim: 00:03:12

That is interesting.

Kasim: 00:03:14

The very first organic result.

Kasim: 00:03:17

Ostensibly is the most relevant result for this query, and yet none of the

Kasim: 00:03:21

content used was pulled into the AI response, which means the AI's.

Kasim: 00:03:28

Algorithm or method of determination for relevance must be different than

Kasim: 00:03:35

the search algorithm, which also contradicts something that I said.

Kasim: 00:03:38

I said they would be the same.

Kasim: 00:03:39

So you can tell.

Kasim: 00:03:40

Right outta the gate that I'm stupid.

Kasim: 00:03:41

You shouldn't listen to anything I say ever.

Kasim: 00:03:43

The linguist, lemme just double check.

Kasim: 00:03:44

Is that true?

Kasim: 00:03:44

Jump speak wonder United study?

Kasim: 00:03:48

Oh.

Kasim: 00:03:48

No, I didn't mean to click.

Kasim: 00:03:49

I didn't mean see.

Kasim: 00:03:50

Oh, look what happened.

Kasim: 00:03:51

What a good example that is too.

Kasim: 00:03:52

That's gonna happen.

Kasim: 00:03:53

Wow.

Kasim: 00:03:54

Okay.

Kasim: 00:03:55

That's amazing.

Kasim: 00:03:56

Find number one.

Kasim: 00:03:57

Language testing.com.

Kasim: 00:03:58

Also not shown go abroad.

Kasim: 00:04:01

That one we did have.

Kasim: 00:04:02

So we've got one.

Kasim: 00:04:04

Did we have studying Go abroad?

Kasim: 00:04:06

Studying go abroad is different than go abroad.

Kasim: 00:04:08

so I'm not gonna count the snippet.

Kasim: 00:04:09

This is position zero.

Kasim: 00:04:10

Position 1, 2, 3, 4, 5.

Kasim: 00:04:13

The first cited site.

Kasim: 00:04:16

Number five in the organic results.

Kasim: 00:04:18

I think that is amazing.

Kasim: 00:04:21

And it means that if you're number one organically, you can't bank on being

Kasim: 00:04:25

number one in the degenerative ai.

Kasim: 00:04:28

And then now the question becomes, and this is a whole, whole can of

Kasim: 00:04:31

worms, how did the AI determine what to draw from if it's not based off of

Kasim: 00:04:36

Google's standard search algorithm?

Kasim: 00:04:38

It's not clearly as evidenced by this one search that I've

Kasim: 00:04:41

done, a sample size of one.

Kasim: 00:04:43

What is it based on?

Kasim: 00:04:44

that's gonna be a whole new discipline, y'all.

Kasim: 00:04:45

It's a whole new study.

Kasim: 00:04:46

How to make sure I show up in the AI results.

Kasim: 00:04:49

And then the question becomes, how valuable is that?

Kasim: 00:04:50

It's not as valuable as ss e o being position number one is way better

Kasim: 00:04:53

than being cited in the AI results because again, I have the answer here.

Kasim: 00:04:58

I don't really need to go to the results.

Kasim: 00:05:00

So let's continue to play that game.

Kasim: 00:05:02

Ask a follow up.

Kasim: 00:05:02

How many hours a day?

Kasim: 00:05:04

, what's the fastest language you can learn?

Kasim: 00:05:05

And then it brings me to the chat experience.

Kasim: 00:05:08

So now you'll notice there's a, there's a change in, I don't wanna

Kasim: 00:05:10

say ui, but formatting, right?

Kasim: 00:05:11

So I got paragraphs of text here and then I got bullet pointed to, and

Kasim: 00:05:15

incidentally, the content's good.

Kasim: 00:05:17

How long does it take to learn a new language?

Kasim: 00:05:18

It takes between 422 hours of study.

Kasim: 00:05:20

that's a real answer.

Kasim: 00:05:21

You can take anywhere between three months to two years to learn

Kasim: 00:05:24

how to speak, write, and read.

Kasim: 00:05:26

And then, you know, at this point it'd be like, well, wait a minute,

Kasim: 00:05:27

what if I just wanna learn to speak?

Kasim: 00:05:29

I don't need to to be literate.

Kasim: 00:05:30

US Foreign Service Institute says, now that's interesting.

Kasim: 00:05:34

That means that Google is.

Kasim: 00:05:36

Not citing the source, they're citing someone who's citing

Kasim: 00:05:39

someone, which is dangerous.

Kasim: 00:05:41

You, you would assume Google wants source citations.

Kasim: 00:05:44

You're never too old, blah, blah, blah.

Kasim: 00:05:45

Filler bullshit.

Kasim: 00:05:46

Okay, now we have.

Kasim: 00:05:48

Bullet points here are some of the easiest languages to learn for English speakers.

Kasim: 00:05:52

I don't know why there's an accent in that.

Kasim: 00:05:54

I just assumed we're going foreign language with it.

Kasim: 00:05:55

Hopefully I didn't offend anybody.

Kasim: 00:05:56

It was pretty good though, right?

Kasim: 00:05:57

Spanish easy spelling, pronunciation, grammar, Italian.

Kasim: 00:06:00

I like that.

Kasim: 00:06:01

It actually answers my question, but instead of just Spanish, Italian,

Kasim: 00:06:03

Norwegian, it gives me specifics as to why they're the easiest and

Kasim: 00:06:08

then, oh, look at this, and then it continues and gives me search results.

Kasim: 00:06:12

Interesting.

Kasim: 00:06:13

I bet you this goes away or, or becomes an accordion.

Kasim: 00:06:16

There's no way they keep this inside of the chat experience.

Kasim: 00:06:19

This feels like pandering.

Kasim: 00:06:20

And then here again, are there citations?

Kasim: 00:06:22

And then I've got the opportunity to thumbs up or thumbs down

Kasim: 00:06:24

the response if I want to.

Kasim: 00:06:25

Now the ask a follow-up prompt is gone.

Kasim: 00:06:27

It's down here.

Kasim: 00:06:28

Which again, that's why I think they're gonna get rid of these search results.

Kasim: 00:06:30

I just don't see these lasting.

Kasim: 00:06:32

Let's get commercial with it.

Kasim: 00:06:33

Now, this is where you would think the ads would stall to go.

Kasim: 00:06:38

Oh, Babu, my question for you, if you're Google, where do you put the ads?

Kasim: 00:06:48

Where do you put the ads?

Kasim: 00:06:49

Now you can pull a binging.

Kasim: 00:06:51

What binging has done, by the way, and I've seen them do it a bunch, a

Kasim: 00:06:54

bunch, is that's, ah, I'm exaggerating.

Kasim: 00:06:56

I've seen it like a dozen times.

Kasim: 00:06:58

These links are their citations, but at the top, I just wanna see if I

Kasim: 00:07:03

can trigger an ad for you real quick.

Kasim: 00:07:05

I want y'all to see the way this works.

Kasim: 00:07:06

Come on.

Kasim: 00:07:07

Binging Super lawyers.

Kasim: 00:07:09

What Bing was doing is in the list at the very top.

Kasim: 00:07:12

The first one was an ad and that's how they were embedding their ads.

Kasim: 00:07:15

I could see Google doing something similar to that, the rollovers, but

Kasim: 00:07:18

that's not very prominent ad space.

Kasim: 00:07:20

So I think what's gonna happen is the citations become the ads, number one.

Kasim: 00:07:24

If the citations become the ads, does that mean the content needs

Kasim: 00:07:28

to be drawn from the citations?

Kasim: 00:07:29

Does that mean to be a successful advertiser on Google, you need

Kasim: 00:07:32

to have high quality content Stands to reason, doesn't it?

Kasim: 00:07:35

Or do they carve out a whole new section of real estate for.

Kasim: 00:07:38

The ads.

Kasim: 00:07:39

And if they do, how do they make that, how does that operate

Kasim: 00:07:41

from a mobile perspective?

Kasim: 00:07:42

With mobile, these are gonna be, it's basically this frame or this frame.

Kasim: 00:07:46

I really like the way they've positioned these citations, but

Kasim: 00:07:49

y'all, this is really interesting.

Kasim: 00:07:50

I don't know where they're gonna put their ads.

Kasim: 00:07:52

I don't think Google knows where they're gonna put their ads, but here we are,

Kasim: 00:07:55

Google ad managers and we don't know.

Kasim: 00:07:57

How Google, what is this?

Kasim: 00:07:59

Is this a Chrome extension?

Kasim: 00:08:00

I have.

Kasim: 00:08:01

What do you, Oh, Grammarly.

Kasim: 00:08:02

Go away.

Kasim: 00:08:02

Grammarly.

Kasim: 00:08:03

I don't grammar good.

Kasim: 00:08:04

The problem is, is Google would have to maintain continuity with their experience.

Kasim: 00:08:08

I.

Kasim: 00:08:08

That's what they've been so good at In search, I got a list of search links.

Kasim: 00:08:11

I got a list of ads.

Kasim: 00:08:12

They're not gonna give me like real content and then just lists of ads.

Kasim: 00:08:16

That becomes, that's banner blindness.

Kasim: 00:08:17

That's you know, Gmail has Gmail.

Kasim: 00:08:20

ads look like mail YouTube's ad looks like YouTube video.

Kasim: 00:08:23

you'd have to maintain continuity with the experience.

Kasim: 00:08:25

So I guess the ads go in the citation.

Kasim: 00:08:26

This is really interesting.

Kasim: 00:08:27

By the way, Duolingo free app babble, well-priced Rosetta

Kasim: 00:08:31

Stone Best online Spanish course.

Kasim: 00:08:32

Overall

Kasim: 00:08:33

what should a course on Spanish cost?

Kasim: 00:08:36

because Google said they're gonna be rolling out ads.

Kasim: 00:08:39

This is really, really brilliant.

Kasim: 00:08:40

Who figure that out.

Kasim: 00:08:41

Free courses.

Kasim: 00:08:42

Well see this should give me a list of the free courses, paid courses,

Kasim: 00:08:45

live classes, group classes.

Kasim: 00:08:48

This is also feels irrelevant.

Kasim: 00:08:50

So man, that's really interesting.

Kasim: 00:08:51

So if I go back to search, What if I say now, because it's, s

Kasim: 00:08:54

g e is experimental, it's only gonna trigger on certain results.

Kasim: 00:08:57

I wonder if I say personal injury lawyer Scotsdale get an AI

Kasim: 00:09:04

powered overview for this search.

Kasim: 00:09:05

So first of all, if I click on one of these Port Fools, it's $500 a click.

Kasim: 00:09:10

I should just do it, but I'm not going to.

Kasim: 00:09:11

So we've got Sweet James.

Kasim: 00:09:13

Are you kidding me?

Kasim: 00:09:14

Dear God, prior Law and Toson Law, if I'd just got rear-ended,

Kasim: 00:09:19

I don't wanna talk to Sweet James.

Kasim: 00:09:20

Generate

Kasim: 00:09:21

There are many personal injury lawyers in Scottsdale, Arizona.

Kasim: 00:09:23

Here's some of the top rated lawyers, okay, so we're going off of.

Kasim: 00:09:27

Ranking kind of right?

Kasim: 00:09:30

45, star reviews to 112 five star reviews.

Kasim: 00:09:33

Why is this fool outranked?

Kasim: 00:09:34

This dude, this one outranks both of them.

Kasim: 00:09:37

It's madness.

Kasim: 00:09:39

I don't understand.

Kasim: 00:09:40

here's the other thing too.

Kasim: 00:09:41

I'm here and they gave me this guy first.

Kasim: 00:09:44

This guy second.

Kasim: 00:09:45

This guy third nap, fourth.

Kasim: 00:09:48

They actually gave me the closest attorney last, so it's not proximity.

Kasim: 00:09:52

Oh look, they actually used Google as its own citation and

Kasim: 00:09:55

then they used, what is urine?

Kasim: 00:09:57

They used this website.

Kasim: 00:09:59

Lots of citations.

Kasim: 00:10:00

Oh, wow.

Kasim: 00:10:01

Citation heavy.

Kasim: 00:10:04

but y'all, this becomes the ad.

Kasim: 00:10:06

Right?

Kasim: 00:10:06

Right.

Kasim: 00:10:07

Like, there's no way, this is the most valuable real estate Google has ever had.

Kasim: 00:10:11

they're getting $500 per click, and you wanna tell me that they're gonna bump that

Kasim: 00:10:14

down below the fold, prioritize an organic result, and just forego that monetization.

Kasim: 00:10:20

There's no.

Kasim: 00:10:21

Way, there's no way.

Kasim: 00:10:23

But an AI generated result also couldn't have, you couldn't

Kasim: 00:10:28

turn four of these into ads.

Kasim: 00:10:29

That's no longer ai.

Kasim: 00:10:30

That's just an ad network now.

Kasim: 00:10:32

Right?

Kasim: 00:10:32

So I think that what ends up happening is there's one AI result

Kasim: 00:10:36

and then that, that, that click is now who knows what four grand.

Kasim: 00:10:39

What percentage do most personal attorneys take?

Kasim: 00:10:42

Of all the attorneys in Scottsdale, which one appears to have won the most cases?

Kasim: 00:10:51

I'm just curious as to, You were unhelpful.

Kasim: 00:10:54

and then we're back to organic.

Kasim: 00:10:56

Now the ads aren't even showing up, man, y'all, this one blows me away.

Kasim: 00:11:01

Where are the ads gonna go?

Kasim: 00:11:02

It's gonna be, it's, I think it's gonna have to be single placement.

Kasim: 00:11:05

So I go back.

Kasim: 00:11:06

Personal injury Attorney Scottsdale.

Kasim: 00:11:07

What if I say, hold on, let's do this.

Kasim: 00:11:09

Google at agency.

Kasim: 00:11:10

I know all these fools, I'm better than all these fools a Google.

Kasim: 00:11:14

Now this prompted without me even asking.

Kasim: 00:11:16

And here are the ads, good agencies, all of them.

Kasim: 00:11:19

God bless them.

Kasim: 00:11:20

And then here are the organic results.

Kasim: 00:11:21

And again, what do I pay?

Kasim: 00:11:22

I can pay as much as a hundred dollars per click, especially for

Kasim: 00:11:25

this phrase, Google Ads Agency.

Kasim: 00:11:26

And then here's Google Forgo that.

Kasim: 00:11:31

Money.

Kasim: 00:11:32

No way.

Kasim: 00:11:33

No way.

Kasim: 00:11:33

Also, why am I not on this list?

Kasim: 00:11:36

What the hell?

Kasim: 00:11:38

On average working with goad agents account gives you $505,000 per month.

Kasim: 00:11:41

Top tier goads agencies can cost over $10,000 per month.

Kasim: 00:11:44

Interesting that they would put that.

Kasim: 00:11:46

This is so much fun to play with.

Kasim: 00:11:48

It's so amazingly frustrating.

Kasim: 00:11:49

Because y'all, , look at this.

Kasim: 00:11:51

Here's the thing.

Kasim: 00:11:51

This might be the most important video I shoot this year.

Kasim: 00:11:54

Everything about search is going to change.

Kasim: 00:11:56

Ad placement is going to change.

Kasim: 00:11:57

What we're bidding on is gonna change how many competitors we have,

Kasim: 00:12:00

if we have competitors, is gonna change the way that people interface

Kasim: 00:12:02

and interact is going to change.

Kasim: 00:12:03

And that's the other thing that I wanna note too, because I'm,

Kasim: 00:12:05

just trying to figure out the change in the search experience.

Kasim: 00:12:07

What we can't treat, this is search, this isn't search, this is a conversation.

Kasim: 00:12:11

So, you know, you'd come in and say like multicam set up for podcast.

Kasim: 00:12:16

And then it'd be like generating AI results.

Kasim: 00:12:19

Now with normal search, I would say now I'm just gonna

Kasim: 00:12:23

go click on all these links.

Kasim: 00:12:24

And what I like to do is I like to open everything in a new tab and

Kasim: 00:12:26

I'm basically done with search.

Kasim: 00:12:27

And now I'm onto the results.

Kasim: 00:12:29

With this, I'm gonna say, well, wait a minute.

Kasim: 00:12:32

What are the easiest cameras to set up that are still hd?

Kasim: 00:12:37

and so on and so forth.

Kasim: 00:12:39

And now it's like, can you, and I wonder if I can treat this

Kasim: 00:12:41

like chat, d p t So it's not like it has Google barred installed.

Kasim: 00:12:45

Here's a project plan for building Multicam set of studio.

Kasim: 00:12:47

Oh yeah, it sure can.

Kasim: 00:12:48

This is my point.

Kasim: 00:12:49

So instead of one search, multiple links go off onto the links.

Kasim: 00:12:52

It's one search catalyze conversation.

Kasim: 00:12:54

Have multiple conversations with Google, which means the interaction with Google

Kasim: 00:12:57

is going to be where people stay.

Kasim: 00:13:00

So Google's going to steal browsing time, not steal, but

Kasim: 00:13:03

basically own browsing time.

Kasim: 00:13:05

And then the question still is where, are the ads,

Kasim: 00:13:08

y'all?

Kasim: 00:13:08

This is really interesting.

Kasim: 00:13:10

Very exciting.

Kasim: 00:13:11

This is gonna change literally everything.

Kasim: 00:13:13

I'm not using that word like a millennial, by the way.

Kasim: 00:13:14

I mean, it literally, this is gonna change literally everything.

Kasim: 00:13:17

And yeah, I don't think you have to worry.

Kasim: 00:13:19

You don't have to be first.

Kasim: 00:13:20

Just don't be last.

Kasim: 00:13:21

Love to know y'all's thoughts.

Kasim: 00:13:22

Where do you think Google puts the ads?

Kasim: 00:13:24

When do you think they start rolling 'em in?

Kasim: 00:13:25

Maybe you already know.

Kasim: 00:13:26

Maybe you've seen ads.

Kasim: 00:13:27

If you've seen ads in Google's s g e, tell me.

Kasim: 00:13:30

Tell me.

Kasim: 00:13:31

Google said that they're gonna be rolling 'em out, but I haven't seen 'em.

Kasim: 00:13:33

I wanna know.

Kasim: 00:13:33

I shoot a video every day, like, comment, subscribe, be my friend, send me money.

Kasim: 00:13:38

You don't have to do that.

Kasim: 00:13:39

I'm just kidding.

Kasim: 00:13:39

I don't have a mechanism for that.

Kasim: 00:13:41

But you can hire us if you wanted to Google Ads agency you wouldn't

Kasim: 00:13:44

have to work with me, I promise.

Kasim: 00:13:46

You can just think about it.

Kasim: 00:13:47

It's up to you.