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PPC Talks_The Secret to Marketing Supplements with Google Ads
Our Google Ads experts are back to reveal their secret strategies to effectively market supplement products with Google Ads. Watch this video now!
Our Google Ads Strategists, Efe Altinelli and Usama Khan, together with our Google Ads Specialist, Yusuf Can Kazancioglu, discuss how to market supplement products in Google Ads, the potential roadblocks advertisers encounter and how to overcome them.
Plus, they share the strategy they used to scale a client’s campaign from $10K to $40K in just a span of 45 days!
0:00 Intro
0:35 The Secret to Marketing Supplements with Google Ads
5:56 Initial strategy to market supplements with Google Ads
11:16 Skipping Performance Max campaigns for supplements
14:24 Price match is a big issue
21:43 Launching an in-house supplement brand
26:21 Want to work with the best Google Ads agency on the planet?
32:12 How to avoid Google product disapprovals for supplements
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Transcript
And I don't have to create external demand, or I don't have to create
Speaker:awareness for these brands.
Speaker:I don't have to create demand for this brand.
Speaker:I'm not trying to build a brand testers.
Speaker:I think that is really, really kind of like ignored too, by too much.
Speaker:There are other people selling this also, so the price have to match.
Speaker:Like if you're.
Speaker:$500 a day on a Pax Brand campaign.
Speaker:, 10, 15 days from now, double it and have a T roll as go on it and just let it run.
Speaker:Instead of standard shopping, I'll just do, PAX let's it, let
Speaker:it do the remarketing for me.
Speaker:What's up guys?
Speaker:It's been a minute, so I'm back.
Speaker:Haven't been fired just yet, so we still out here.
Speaker:Anyways, we're gonna be doing some more YouTube videos for you guys
Speaker:and the way these videos are gonna work is YouTube laughing at me.
Speaker:You're getting there.
Speaker:You're getting there.
Speaker:Yeah.
Speaker:I'll get, we've got three people in here and he starts the
Speaker:video with, Hey guys, I'm back.
Speaker:Like, that's level, level.
Speaker:The doctors have . Anyways, back to the thing.
Speaker:We're gonna be doing videos where we're gonna.
Speaker:Usuf is gonna play devil's advocate for an industry that we work with or we've
Speaker:had or at something, and he's gonna be like, here's a supplement company,
Speaker:here's a dentist, here's a whatever.
Speaker:How would you run ads for it?
Speaker:And then me and FFA are gonna go back and forth and then USP's gonna
Speaker:play the devil's advocate and be like, okay, but what if this happens?
Speaker:What if that happens?
Speaker:So it's just gonna be a back and forth discussion.
Speaker:And we were told that we weren't gonna be told what the topic is.
Speaker:So if there's like positive and we're like thinking, we're actually
Speaker:thinking , well, you kind of kind of gave it away, but yeah.
Speaker:This week let's start, , discussion with supplement industry where
Speaker:we all have experiences in and there is a lot of tricks involved.
Speaker:And this week I want you two to discuss how.
Speaker:Strategize advertising, supplement, especially, fitness related supplements
Speaker:on Google ads, stuff like that.
Speaker:Yeah.
Speaker:Proteins, pre-workout hormones and like steroids or what have you.
Speaker:I have clarification questions.
Speaker:One, am I building a new supplement?
Speaker:No, you're wholesaling different supplements.
Speaker:You're taking over an existing company.
Speaker:You're not building anything from scratch.
Speaker:You're taking over the just, marketing responsibilities.
Speaker:And they're selling well known brands, not all well known brands, but like they
Speaker:have, you have the secondary brand option.
Speaker:, so they're selling brands that already exist in the market, right?
Speaker:Exactly.
Speaker:. You're not building a brand for them.
Speaker:You're selling existing brands.
Speaker:They're just, resellers basically.
Speaker:But they, I will, and then try to, try to throw a wrench in your
Speaker:strategies, depending on the real word, scenarios we have encountered.
Speaker:And let's see, are we gonna come up with solutions on the go?
Speaker:Do they have their own?
Speaker:, I'm asking for the profit margins.
Speaker:Usually supplement companies also have their own brand, which is
Speaker:profit margins are, , thicker.
Speaker:Did they, like, let's start with regular and then like, as if they don't have
Speaker:it, start with what we would do with the, , well-known, well established
Speaker:brands and once we get there, I'll try to, , one up the ante every now and.
Speaker:Additional problems like FA mentioned or any other unforeseen but well
Speaker:known and well expected problems.
Speaker:So let's say start with supplement company.
Speaker:Already has existing data in their account.
Speaker:They're selling well-known brands.
Speaker:They're , mainly selling sports, , related supplements,
Speaker:pout, pro, , post-workout hormones.
Speaker:maybe it has some testosterone on the side also, protein and your
Speaker:regular run of the mail supplements.
Speaker:So go.
Speaker:Okay, so what's my budget?
Speaker:One question.
Speaker:for the sake of the video, Do we only talk about Google strategy or
Speaker:is client management is all same because with supplements we have to
Speaker:set a certain expectation because we're gonna get this approval.
Speaker:Right?
Speaker:It's not in our hire.
Speaker:Like Google will see something and it's going to get disapproved.
Speaker:We'll try everything we can, but for a week or for like 10
Speaker:days, your best selling product up might be out of the picture.
Speaker:Yes, we, we will have like plan B plans, , . does this video, , covers the
Speaker:expectation management also, or strictly?
Speaker:, Google.
Speaker:It will, cover everything.
Speaker:Basically the main idea is take what you've seen so far from
Speaker:your real world experiences.
Speaker:Mm-hmm.
Speaker:and like as if just today a new client walked in today,
Speaker:what you would do, basically.
Speaker:That's okay.
Speaker:All I want you guys to do, like just today.
Speaker:So like we gotta sign a new supplement company.
Speaker:That's basically what I've told you.
Speaker:Like let's say give you, give you a guys a, you know, random
Speaker:budget, 25 K per month, let's say.
Speaker:That's it.
Speaker:Just Google Ads just to start with, because we deal with Google Ads.
Speaker:They walked the right in, they got assigned to you, and they, again, selling
Speaker:well-known brands just to start with.
Speaker:They're targeting three x low ads.
Speaker:They're spending 25 K and they're selling well known brands.
Speaker:They sell pre-work, post-work, hormones, tron, protein, all the usual suspects.
Speaker:What would your initial strategy will, will build on, on top of that as we go on?
Speaker:Like what would your initial strategy will be on?
Speaker:, okay, so I'm basing this off of, off of the fact that they're well-known
Speaker:brands, which means there's already existing demand for those products.
Speaker:Sure.
Speaker:Not all the products are gonna sell, but enough for to know that people
Speaker:know about the brand and whatnot.
Speaker:What I would, so I would start this in two phases.
Speaker:One, we're.
Speaker:I would run a singular PAX campaign for this.
Speaker:And the reason I say a singular performance Max campaign is because
Speaker:these are pretty, it's pretty much a wholesale account where
Speaker:they're reselling other brands.
Speaker:And I don't have to create external demand, or I don't have to create
Speaker:awareness for these brands.
Speaker:I don't have to create demand for these brands.
Speaker:I'm not trying to build a brand.
Speaker:Go ahead.
Speaker:Talk more about the pmax.
Speaker:Is it top of funnels with whole?
Speaker:No, I'm getting to that Pax Feed only.
Speaker:Yep.
Speaker:So what I would do would basically be take assets for set brands that are
Speaker:on the internet already and create asset groups that are brand focused.
Speaker:So one asset group per brand.
Speaker:and then I would target my audience signals for like weightlifting
Speaker:or , running stuff like that, right?
Speaker:This is isn't necessarily a top of funnel, middle of funnel campaign.
Speaker:This is essentially, literally gonna be a middle funnel, bottom of funnel campaign.
Speaker:The reason I say that is what PM is really good at doing
Speaker:is capturing existing demand.
Speaker:So if you have something that's already known in the industry,
Speaker:PM will find those people.
Speaker:It'll take a little bit to pick up, but find those people.
Speaker:So what you'll end up seeing in your insights over time is, The
Speaker:brands that you carry will be the keywords that start converting.
Speaker:And if there's a certain product for that brand that sells
Speaker:well, it'll just start sell.
Speaker:You'll see those keywords pop up much more aggressively and it'll just start
Speaker:selling itself pretty aggressively.
Speaker:So that would be phase one to get things rolling.
Speaker:Right Next comes up, how do I scale this account or push this account or
Speaker:spend more money in this account, right?
Speaker:Cuz we're gonna hit a wall and not all the brands have the same margins and whatnot.
Speaker:Then I would.
Speaker:What I see in that main PAX campaign, whatever brand I'm converting really
Speaker:well, let's just say brand A, B, and C.
Speaker:We're converting wells and CD and E, or E, F, G, whatever aren't converting.
Speaker:Well, I would split out brand A, B, and C into their own separate campaigns.
Speaker:So now I have brand focused PAX campaigns and I would give them individual budgets.
Speaker:And like I said before, I'm not trying to create demand, I'm just trying to
Speaker:cr uh, capture existing demand that's already in the market, which is.
Speaker:, in my opinion, PMAX would work really, really well.
Speaker:And then all you would have to do would be just to push budget and wait.
Speaker:And if you're really tight on targets, I'm even all for just after like a 30
Speaker:day period of it running consistently.
Speaker:I'm even all for putting a T Row as goal and then just pushing budget
Speaker:as much as aggressively as possible.
Speaker:Once a month.
Speaker:Even doubling down on it.
Speaker:Like if you're spending $500 a day on a Pmax brand.
Speaker:, 10, 15 days from now, double it and have a T roll as go on it and just let it run.
Speaker:Because I'm not trying to build awareness.
Speaker:I don't need to find customers for them.
Speaker:I just need to find people that already want the product and it'll do that for me.
Speaker:All right, so I'll intervene in here for a second.
Speaker:So you're basically selling that.
Speaker:You'll first go to reaction would be to do a pax and the asset groups will
Speaker:be divided by the brands themselves?
Speaker:Mm-hmm.
Speaker:not category, like you wouldn't do protein pre-workout or
Speaker:something like just brand based.
Speaker:All right.
Speaker:And then I'm guessing for signals you'd combine all them them into one asset
Speaker:group, not, , one asset group per signal.
Speaker:Yep.
Speaker:All right, so afterwards, once you see like the best sellers versus the
Speaker:non-performers, you'd separate those.
Speaker:The good ones from the bad ones, give the best selling ones on their own campaign.
Speaker:This time around to give them more budget.
Speaker:Yep.
Speaker:On a per brand basis, because something like supplement industry,
Speaker:it's the brand that sells.
Speaker:It's never really the product.
Speaker:Yes, the product is like good, but it's, the brand name is extremely
Speaker:important for supplements in general.
Speaker:So it would be brand focused.
Speaker:This kind of reminds me of your strategy with a certain, baby
Speaker:company you did like baby carrying.
Speaker:Yeah, this is pretty much exactly the strategy we did
Speaker:for a baby client that we had.
Speaker:, we basically took them from spending 10 k a month to $40,000 a month in the span
Speaker:of literally 45 days with this strategy.
Speaker:And they were extremely profitable during the whole duration because they
Speaker:were selling name brand baby products.
Speaker:And I didn't have to create brand, , awareness for those brands at all.
Speaker:All I had to do was just go out and capture those people that
Speaker:were already looking for them.
Speaker:Don't overthink it in a situation like this.
Speaker:Just let capture demand that exists.
Speaker:Cause all right, there's no way you're gonna hit the masses with enough
Speaker:traffic to build a demand for an individual product or brand, I guess.
Speaker:All right, now let's hear FFA strategy and afterwards I'll try to ask some
Speaker:questions to throw you guys off track.
Speaker:Well, let's see if I manage, I don't wanna say the same things.
Speaker:So what I would do is just go to Google Analytics because you told me they're an
Speaker:existing company, so they have some data.
Speaker:, usually with supplement companies, they're either good pre or protein,
Speaker:they have some Ving categories.
Speaker:I will try to define them and maybe I will spit the Pmax campaign into those
Speaker:categories more maybe like, , protein versus all, like all p versus all, and.
Speaker:the one thing we have to look at is, , the prices.
Speaker:Cause they're resellers, let's say, , nutrition is one of the brands we sell.
Speaker:So if one of the competitors is selling it for a lower price, we have to know that.
Speaker:So I will just ask the client like, is there something I should know?
Speaker:because there are other people selling this also.
Speaker:So the price have to match.
Speaker:If you're selling for one 50, somebody else is selling
Speaker:for 1 45, they're gonna go.
Speaker:So they have to match.
Speaker:So usually with sub, they either give something like, , if it's a.
Speaker:Cash bank transfer, something like that.
Speaker:It's usually 5% off or you give away, , maybe a protein shaker
Speaker:so those type of stuff also helps.
Speaker:So I'll ask that.
Speaker:And, um, because.
Speaker:. I wanna go with standard shopping, like, , two step.
Speaker:We can also try that like brand, standard shopping, bottom of, standard shopping.
Speaker:The one issue with that, we all know like Pax is capturing existing traffic
Speaker:too much, but, , the good thing about resellers is you also need that.
Speaker:So if it was your own brand, so this is like, let's say
Speaker:it's fa supplements, right?
Speaker:I'm, only selling FA products, I would.
Speaker:Standard shopping cuz I don't need to recapture them.
Speaker:I'm the only one selling them.
Speaker:But you cannot argue with the fact that, um, just because they buy the Optum
Speaker:Nutrition protein from you doesn't mean they're gonna buy it again from you.
Speaker:They can go back to another, \ , client.
Speaker:So I will just go with Pmax, but while I'm scaling the account,
Speaker:let's say your voice was 25 K per.
Speaker:We are up 30, we are up 40, we're up 50.
Speaker:So we are gonna see a cap in Pmax because try to use the money on
Speaker:display or you took too much.
Speaker:That's when we have to go to stand shopping, I guess.
Speaker:But, that's why I ask from what are your, , thoughts about Pmax Couple,
Speaker:because Pmax funnel can, this is, which is basically pmax without.
Speaker:, uh, it can just cover the remarketing part and you can scale the standard shopping.
Speaker:So that's what I would go for.
Speaker:And if they have an existing brand, like it's, let's say supplements, they
Speaker:also have fa proteins, , YouTube top funnel for that, that would be huge cause
Speaker:the profit margin will just trash it.
Speaker:So are we switching directions to your own supplement brands?
Speaker:Cause I have thoughts on that too.
Speaker:No, wait.
Speaker:Hold, hold your horses for a moment and uh, we're gonna get to there.
Speaker:But first I got one question for each of you.
Speaker:Fa.
Speaker:So you're basically selling that, which I kind of agree, but I
Speaker:just wanna highlight it, , since.
Speaker:, our client is a reseller.
Speaker:, price match is a big issue.
Speaker:Yeah.
Speaker:Because like at the end of the day, if you're buying this
Speaker:specific brand or supplement, you don't care where you buy it from.
Speaker:You're gonna, your major decision point is gonna be the price
Speaker:because you know the product, like, who sells it doesn't matter.
Speaker:It's weird because you could literally be like 3 cents cheaper
Speaker:and that 3 cents cheaper person is gonna get the click no matter what.
Speaker:Right.
Speaker:It's like just, just basically, It just happened last week.
Speaker:We have a client, they're selling, let's call it X proteins.
Speaker:They were selling X protein, was doing good and was capturing a lot
Speaker:of a secondary brand conversions.
Speaker:Then all of a sudden it died.
Speaker:I look at it and everybody's selling that product for 38, 30 $9.
Speaker:But, now we start sell it for 45 with mm-hmm.
Speaker:. If you're selling reseller, like if you're a reseller, you have the prices.
Speaker:Alright?
Speaker:That's why MAP is important.
Speaker:I also kind of like, I know most of the clients, , advertise price
Speaker:match, price match guarantee, but people just don't want to go for it.
Speaker:Like, I, I don't wanna buy now and then, you know, or kind of like contact them
Speaker:and get that them to drop the price or ask for coupon card or something.
Speaker:I just, I'll probably like, as with lightning, I'll probably go with the
Speaker:path of least resistance and just look.
Speaker:anywhere that's cheaper, that will save me a few clicks cuz at the end
Speaker:of the day it just kind of like, I don't know, like it all boils down to
Speaker:whichever's shorter the customers will go for that.
Speaker:Like whichever's easier, whichever more convenient the customers will go for it.
Speaker:Like no matter how much price match guarantee you offer you,
Speaker:your price should kind of.
Speaker:They don't wanna go to the hassle of exactly talking to someone and
Speaker:be like, this is where I'm finding what they could just go buy it from,
Speaker:said exactly other Shopify store.
Speaker:All right, so my next question is for you Soma, since you are heavily into
Speaker:Pax for this specific client, how would you think dynamic marketing or in this.
Speaker:It won't be the nonexistence of it would affect you because as we all
Speaker:know, , , once when it comes to health products, Google disapprove your Yeah.
Speaker:Products from dynamic remarketing.
Speaker:How do you think that would affect your strategy in the
Speaker:long run or in the short run?
Speaker:I don't think it would actually.
Speaker:I think if someone's looking for a product, they'll just buy it.
Speaker:I don't think I need to dynamically remarket them.
Speaker:Cause if someone's looking for a protein, it's because they're
Speaker:probably out of the protein.
Speaker:They're looking to buy it, so they would just go to wherever they can to buy it.
Speaker:So I don't think it'll have a huge effect on it because I'm not trying to build a
Speaker:brand, a supplement brand, or a presence.
Speaker:I'm just trying to.
Speaker:Sell what I have.
Speaker:So I don't think it'll affect that at all.
Speaker:Maybe without losing.
Speaker:Aren't you relying, aren't you relying on too much on , the customer to like,
Speaker:know what they want before they arrive?
Speaker:Like, what if this guy is kind of like looking to get shredded,
Speaker:build some muscle mass and now he is kind of like researching.
Speaker:Card supplements.
Speaker:So research they're gonna do, they're not gonna go to a website
Speaker:and do research on a product, right?
Speaker:No.
Speaker:They're gonna watch YouTube videos.
Speaker:Mm-hmm.
Speaker:, they're gonna read vlog, uh, blogs and be like, oh, this is a good one.
Speaker:Right.
Speaker:And then they're gonna search for it and try to find it.
Speaker:That's where the e-commerce stores come in.
Speaker:I agree with, like, what I'm more of, I think more thinking about in terms
Speaker:of active ingredients, like let's say X brand and Y brand, but they're mm-hmm.
Speaker:practically basically the same because like they use the same
Speaker:amount of, uh, active ingredients.
Speaker:Maybe the fillers or the additional supplementary, , I don't know,
Speaker:like, what do you call it?
Speaker:The ingredients are different, but the main active ingredients are the same.
Speaker:So you, I don't know.
Speaker:I, maybe you think that you remarketing would help a little bit to convince them
Speaker:that the Y brand is no good, but your theEnd you're carrying is better than it,
Speaker:but practically it's the same, but you're trying to, you know, make, make up their,
Speaker:are you saying that they will come to you with their mindset on a specific product?
Speaker:Yeah, because I don't see an individual, I, cause I buy supplements, I never go.
Speaker:Amazon or a, a supplement, , like an e-commerce server to do my research
Speaker:for what type of products I want.
Speaker:It's always YouTube reviews or blog posts that I read, stuff like that.
Speaker:Like, and then when I wanna buy it, then I go to a store and buy the product.
Speaker:Okay.
Speaker:So speaking about YouTube, since you guys then, uh, both I C f nodding silently
Speaker:in the background agreeing with Osama, then what do you think should the client.
Speaker:Have their own, product reviews up on YouTube, something like that?
Speaker:Or that come as untrustworthy for clients?
Speaker:Like from a customer perspective?
Speaker:Do you think that would work?
Speaker:Like, would you trust a review from a company that by itself,
Speaker:like, I'm the guy selling the.
Speaker:Product myself.
Speaker:If I did YouTube reviews of the set product and put it on YouTube for my
Speaker:potential customers to see or maybe advertise those videos, do you think that
Speaker:would be a worthwhile strategy or would that would come as, I don't know, like.
Speaker:Not that convincing since again, I'm testimonial videos for like said products,
Speaker:not testimonial, but maybe you have a guy in-house guy or you have someone
Speaker:like a, I don't know, like you hire a , or like fitness coach kind guy.
Speaker:He just reviews the products for you.
Speaker:. I would do that if I was selling my own brand.
Speaker:I wouldn't do that for already existing brands.
Speaker:Cause there's, I get, I guarantee like whatever brands out there, there's
Speaker:already a video of like 30 videos of someone reviewing that product for you.
Speaker:It's some fitness coast, some influencer, some mom on YouTube
Speaker:that's reviewing that product for you.
Speaker:You don't need to, it's, you're just wasting money at
Speaker:that point, in my opinion.
Speaker:Okay.
Speaker:Effe, you got anything to add before I move on to the next phase of our strategy?
Speaker:Of your strategy?
Speaker:No, I would just add for the video, I would convince them to find an influencer
Speaker:or somebody has some authority.
Speaker:Team that line of business, a review for your own brand will be good from
Speaker:an influencer that just both your YouTube performance, I would use that.
Speaker:And , what was the other thing?
Speaker:, yeah, and the topic about creating and harvesting demands just for the
Speaker:resellers and this supplement industry.
Speaker:, you don't have to think much about creating the demand.
Speaker:The demand is already that people are using it.
Speaker:You just have to convince, come by from you.
Speaker:So, using most of your money for the harvesting part will be just
Speaker:wise instead of creating that.
Speaker:Okay.
Speaker:So we both kind of like gave the same answers when it comes to selling
Speaker:preexisting brands, reselling them.
Speaker:So, and what I was gonna ask, Next question, but kind
Speaker:of like eased me into it.
Speaker:So now your client comes to you and says, all right, now we we're
Speaker:thinking of launching our in-house brand, which like the profit margins
Speaker:are gonna be much more greatest.
Speaker:So we want you guys to start pushing this more aggressively.
Speaker:Like, I, I don't want to sell this secondary brand.
Speaker:I would prefer if you could sell my own brand.
Speaker:So now creating that, you know, creating that demand comes into
Speaker:question, how do you guys handle.
Speaker:Yeah, it, it'll all start with YouTube.
Speaker:Cause to create the demand is the best place, but you have to be paid.
Speaker:So know this, most of the protein users are just, , loyal to their own brand.
Speaker:Like I'm using, let's say I'm using, , rice protein, I'm not gonna change it.
Speaker:, , you have to go for the.
Speaker:Protein, putting powder researchers.
Speaker:So a standard shopping for that specific product would be good.
Speaker:So, top of funnel, just focused on your brand standard shopping
Speaker:plus a YouTube campaign, but put most of the money for the YouTube.
Speaker:And also with patient, it'll take some time for people to just learn about you,
Speaker:like, know about, and reviews also matter.
Speaker:So when you first come to the, , product, let's say it's rice protein.
Speaker:You're not going to buy, you're gonna make a lot of search like
Speaker:rice protein, rice protein reviews.
Speaker:You're going to go maybe read it to read some of the people
Speaker:who are already, , using that.
Speaker:So, , testimonial video from Influencers plus some user generated contents.
Speaker:And if you have a professional, , , athlete, not, not on that national
Speaker:level, but somebody who has some kind of authority talking
Speaker:about your grant is also good.
Speaker:So I'll be using like five or six videos in a YouTube talk phone campaign, me
Speaker:four, , targeting options, meaning four ad groups and just give it two months.
Speaker:You will start see something and you can just build up on that because you
Speaker:have the high profit margins your.
Speaker:Then if you need three X to be profitable, now you need two x.
Speaker:And you know, you have that lifetime value issue, uh, not issue the benefit.
Speaker:And, , rest is up to the customer because yeah, again, protein is all about loyalty.
Speaker:So I will encourage you to, , , so you're selling two kilograms of protein,
Speaker:which would take like, , a month, maybe 40 days to just, use all of.
Speaker:So after pro days, after 25 days, I will tell you to just email them
Speaker:or call them, Hey, are you out?
Speaker:We have a car there.
Speaker:We can just drop by your usual.
Speaker:So that would be good.
Speaker:You would hold onto that user for life.
Speaker:All right, I'll save my questions for later.
Speaker:Samma, do you have anything to add?
Speaker:Yeah, I would do it slightly different.
Speaker:One of the, the very first thing I would focus on before even getting
Speaker:into the ads of thing is creating a, like a ridiculously good landing page.
Speaker:Cause if you're trying to get someone to split out of their already.
Speaker:Existing products you need to be convincing enough, right?
Speaker:So have testimonials, get open box reviews, send it out.
Speaker:Free samples for someone.
Speaker:Get some U G C content.
Speaker:Basically have like a killer landing page with a lot of information on why you're
Speaker:better or superior to the others, right?
Speaker:You need some unique selling propositions on their, like something to put.
Speaker:in the market, right?
Speaker:Something that puts you, uh, differentiates you essentially.
Speaker:Then I would do pretty much what FA did YouTube, but you, instead of
Speaker:standard shopping, I would do kmax.
Speaker:, and the reason I say pmax is because YouTube is gonna go outbound and
Speaker:Pmax is gonna be ridiculously good at remarketing people, right?
Speaker:If I wanna sell a protein, I need to be top of mind.
Speaker:If I want to build a brand for something, I need to be top of
Speaker:mind of every individual out there that I show up for right over time.
Speaker:, I'm sure it's gonna look really bad over time.
Speaker:Once people are like, oh, I keep seeing this brand everywhere I
Speaker:go, like, I'm on fa , everywhere.
Speaker:YouTube, it's there.
Speaker:Like if I'm remarketing on Facebook, they're on Facebook,
Speaker:Instagram, they're there.
Speaker:Over time, you're gonna build some form of trust with them and then
Speaker:eventually some people are gonna start converting is when your revenue is
Speaker:gonna start rolling in and then you.
Speaker:A customer, your next step is to retain that customer over time.
Speaker:So as long as you deliver good products and send out good emails, make sure
Speaker:you follow up or something like that, some form of promotion, you'll be fine.
Speaker:So instead of standard shopping, I'll just do Pmax, let it, let
Speaker:it do the remarketing for me.
Speaker:I wanna, I wanna say something.
Speaker:Yeah.
Speaker:I think you kind of like mentioned a really important, , issue that everybody
Speaker:seems to gloss over really quickly.
Speaker:like, I, I also want to tie this to my next question.
Speaker:, testers.
Speaker:I think that is really, really kind of like ignored too by too much because
Speaker:like we're talking about protein.
Speaker:Mo mostly right now.
Speaker:So I bought proteins.
Speaker:F I bought proteins.
Speaker:You bought proteins.
Speaker:And when it comes to that, taste matters a lot like everybody.
Speaker:Yes, I know.
Speaker:Everybody looks at the amount of protein preserving that's, , important
Speaker:and , , , how trustworthy the brand is.
Speaker:That's also important, but, Even if you put a gun to my head, I would never, for
Speaker:example, drink a banana flavored protein.
Speaker:I would just simply refuse it.
Speaker:I, I hate it that much.
Speaker:Like anything, anything banana flavored, I would literally, Like, rip my tongue off.
Speaker:I hate that much.
Speaker:I mean, I like bananas.
Speaker:I don't know.
Speaker:I have something against artificial banana.
Speaker:Banana flavor.
Speaker:Yeah.
Speaker:I thought it was gonna cure.
Speaker:Sorry,
Speaker:Don't worry if, if, if we do it we'll put the blow extras.
Speaker:So like, be like beep . So, but , I feel like that's really overlooked a lot.
Speaker:You sell your own brand, or maybe you have this killer neo taste that's incredibly
Speaker:tasting really ridiculously good, but I don't wanna risk him buying it two pound.
Speaker:protein just because of reviews, because taste is subjective and, but
Speaker:if you just sent me like a little one time package, I would definitely
Speaker:pay like maybe five bucks for it and then, , may just, just ask people to pay
Speaker:for the shipping and send it to them.
Speaker:You know, that raise or raises a really interesting point in terms of
Speaker:testers and liking a product because if some, for something like supplements,
Speaker:vitamins, or stuff like that, or makeup, cosmetic, stuff like that,
Speaker:if someone likes a product, They're gonna tell someone else about it.
Speaker:Word of mouth is still the, literally the strongest form of
Speaker:advertising out there, right?
Speaker:So if I buy a protein, I like it.
Speaker:And let's say fas on some form print, I'm like, FA, you're gonna try this.
Speaker:This shit is, this thing is amazing, right?
Speaker:I'm gonna get fa to buy, right?
Speaker:Fa likes it.
Speaker:Fa is gonna be like, oh, this is amazing.
Speaker:And FA is gonna give it to like three other people, right?
Speaker:So it's gonna be like a, what's a halo effect?
Speaker:That over time, if it's a good product, it's just gonna grow exponential.
Speaker:Yeah.
Speaker:And that's, with that said, I want to like, ask you guys, I mean, I,
Speaker:I kind of know the answer to it, but I just wanna voice it anyway.
Speaker:Like, that also ties into, , with the issue of stocking, like, would you
Speaker:guys agree that the, \ , especially if you're in the supplement business,
Speaker:you really need to be watchful of your stocks because, Person that buys
Speaker:expand chocolate flavored protein will not buy vanilla from the same, brand.
Speaker:Even if they're running out, they'll probably go to somewhere
Speaker:else that has chocolate in stock.
Speaker:Yeah, you might have the right price, you might have the right brand, you
Speaker:might have everything in place, but if you miss my preferred flavor,
Speaker:I will take my business elsewhere.
Speaker:Oh yeah, a hundred percent.
Speaker:Keep your inventory, especially for your best sellers.
Speaker:What I faith, that's the client's responsibility, by the way.
Speaker:I, I know.
Speaker:Yeah.
Speaker:Like that's, don't have to go, just make it ever again.
Speaker:Like, just type a thousand to your product.
Speaker:Even if you run out, just expand the deliver data.
Speaker:Usually, let's say it'll be coming, coming to you within four to five days.
Speaker:Make it seven to 14.
Speaker:Just keep on selling until you restart.
Speaker:And for your best sellers, you should never run out of stock.
Speaker:And another example for.
Speaker:we have this supplement client, right?
Speaker:So they're selling a pre-cal brand and they have seven flavors.
Speaker:Six of them are disapproved.
Speaker:Six of them.
Speaker:We're not able to, that we are only a, we are only allowed
Speaker:to advertise for this one.
Speaker:If you run out of stock for this one, you're just out.
Speaker:If somebody is looking for X protein and you're out of this, you're out.
Speaker:Yeah, you gotta be, cause that, cause that one flavor will bring all the traffic and
Speaker:they can buy whatever flavor they want.
Speaker:Right.
Speaker:But if that one flavor runs out, You're completely, , let's say this
Speaker:is banana and these are others.
Speaker:, we're looking for X protein, chocolate.
Speaker:This would still show up maybe for the fifth place, six place, double
Speaker:place, but this will show up.
Speaker:This would be enough to capture the preexisting second little
Speaker:brand search volume switches up.
Speaker:So supplement clients.
Speaker:Please, please prices.
Speaker:plus stocks, all you gotta do.
Speaker:That's, another question I was gonna bring, but, , since you
Speaker:opened the Pand Bergs, let's talk about a little bit about this.
Speaker:Approvals a big, big issue when it comes to supplements.
Speaker:Like even, even if you look at, like, look at your G M C, wrong, Google will
Speaker:instantly disapprove your bestselling product without a question and good
Speaker:luck to you getting that back up.
Speaker:So.
Speaker:Let's just wrap up with these approvals.
Speaker:How would we, I mean, I, I've been dealing it for a long, long time now,
Speaker:and it's not getting any easier, but what would you, to say to like any
Speaker:people who are running advertisements for Google ads, for supplement company
Speaker:or like to the owners of business or, or dealing with like, Should they
Speaker:accept the fact that their product's gonna get disciplined eventually, or
Speaker:one day they might wake up to their best selling, getting disciplined?
Speaker:Should they like say goodbye to those products?
Speaker:Should they look for alternatives or are there any workarounds that you come
Speaker:up that can kind of like, give them a hope to ever restore that product
Speaker:to There's being certain Google, there's mixes between disapprovals.
Speaker:, but you can avoid them or decrease your chances.
Speaker:At some point with supplements, you're gonna get disapproved, but for some
Speaker:reason, cause Google's like that, but you can usually get 'em back.
Speaker:But to avoid or decrease the chances of them, don't make any claims.
Speaker:Don't make any promises.
Speaker:Don't put band words on your product page for the sake of having them.
Speaker:but those are the two major ones, like tho would help products specifically never
Speaker:make any claims on your product pages.
Speaker:Never promise anything on them.
Speaker:And usually you're fine with them.
Speaker:No.
Speaker:Right.
Speaker:For the , clients, like, we have five minutes, I'll just talk.
Speaker:, One, look at your reviews.
Speaker:Okay?
Speaker:Cause let's say you're and somebody says, this product
Speaker:is better than a stor steroid.
Speaker:Google will come to your, , page and be like, okay, I see steroid.
Speaker:This is banned.
Speaker:So, , even your reviews have to be clear.
Speaker:Look for that.
Speaker:Second, for the products, if they got this, quickest way to just fix it.
Speaker:Gs.
Speaker:I know GTS is good for the past or existing data, but , if
Speaker:you cannot advertise for them, what good is the past data?
Speaker:So just give one B Google category.
Speaker:Google will put you into a, to its own category.
Speaker:If you can make it something, , broad.
Speaker:Like, , let's say you're selling protein is probably under supplements of vitamins.
Speaker:You can just, , select like beauty.
Speaker:Like a general broad.
Speaker:Yeah, it goes health and beauty, supplements and vitamins and
Speaker:ex , and some other sub categories.
Speaker:You're just saying go more vague and select health and beauty instead
Speaker:of going deeper into the chain.
Speaker:Get rid of everything.
Speaker:Get rid of the description because like if you're selling, let's say
Speaker:it's a testosterone, which is like disappeared in Google, just try to
Speaker:type the brand name in the title.
Speaker:And again, in description, don't touch anything out.
Speaker:Cause as long as you get them, , approved and you capture the existing demand
Speaker:for that brand, like X protein team.
Speaker:Good.
Speaker:Good.
Speaker:You good.
Speaker:You don't need nothing else.
Speaker:Well I think it's a good way to wrap our first video by literally giving
Speaker:tips on how to circumvent Google's safety measures about health and stuff.
Speaker:So yes.
Speaker:Good.
Speaker:Good call guys.
Speaker:Good.
Speaker:Uh, yeah, that's all I have.
Speaker:And thanks.
Speaker:See you guys for your insightful answers to my questions, and
Speaker:I hope they did a good job.
Speaker:And I'll see you guys next week, uh, with another may believe client
Speaker:in another specific industry.
Speaker:Well, I'll kind of try, you know, put you guys to difficult questions.
Speaker:All right.
Speaker:All right then.
Speaker:See you everyone.
