New Google Analytics Feature for PMax - View Conversion Data by Channel -Shopping vs Search

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I'm gonna walk you through two very simple reporting options for you

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uh,

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just to look at your conversion data from your Performance Max

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campaign and break it out by channel.

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And today we're gonna be looking at your shopping channel

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versus your search channel.

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My name's Mel.

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I'm a client manager here at Solutions eight . I'm gonna walk you through two

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very simple reporting options for you

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Just to look at your conversion data from your Performance Max

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campaign and break it out by channel.

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And today we're gonna be looking at your shopping channel

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versus your search channel.

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So I'm gonna make myself small down in the corner here, and we're gonna get going.

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So I'm in one of my client accounts right now.

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We're gonna go to reports, we're gonna go predefine reports, we're gonna go

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shopping, and we're gonna go shopping.

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Mc id, So this is gonna tell us how many conversions have

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been from the shopping network.

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I'm just checking my dates there.

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I just wanna look at the last seven days just to keep things

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consistent for the video.

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So we're gonna add level of detail, add campaign, and then what we're

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gonna do is add a filter and you're gonna go campaign name So I've

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got my Pax campaign listed here.

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This will be blurred out for you, but you'll be able to see I've got

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2.8 conversions from the shopping network in the last seven days.

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So this is one option on how to see what's coming from the shopping network.

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I'm gonna show you now, I'm just gonna hop over to another screen here and I'm

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gonna show you from the search network.

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So we are.

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In the same client account, I'm going to choose that same Performance Max campaign.

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I'm gonna go into insights, and then I'm gonna do the same date range.

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So that's the last seven days.

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I'm gonna change this to conversions, And let's just go 10 for good measures.

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So we've got 8, 9, 10, 11, 12 0.8 essentially.

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So what we'll find here is these insights also show you what's

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come from the shopping network.

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So you'll have to minus 2.8.

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So we'll say that we've got got 10 conversions from the search network.

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. And then we've got over here two 0.8 conversions from the shopping network.

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So that is the first way on how to see this data.

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Um,

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This is within Google Ads.

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The second way that you can see this, if you, you go into your

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analytics account I'm gonna client analytics account right now.

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Just gonna go down to attribution down the bottom.

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Now this is still in beta, but it seems that it's got this cool capability where

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we can go into Google adss performance.

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This is not a glitch.

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I'm interrupting because I need to remind you that I'm always

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looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're having

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trouble with Google Ads and you want professional help, that's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe your channel.

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That's how we choose the YouTube algorithm, so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions,

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hit me below in the comments.

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And now back to your regularly scheduled program.

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We'll click here.

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We're gonna do the same date range just to keep things super consistent here.

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All right, so we're gonna look at, this is the Performance Max campaign

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that I've been dealing with here.

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So we've got 79 0 3, you're gonna look at your campaign ID number here, and it's

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just below your campaign name, so 79 0 3.

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So if we're looking for this number here, we've got 79 0 3, and we've got 79 0 3.

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And if we hover over this icon, it's gonna tell me what network this is.

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So this is telling me search network.

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And if we have, over here, this is telling me shopping networks.

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So I'm actually gonna just change this to data driven because that is what

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we are using as an attribution model.

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If we look 79 0 3 on the shopping network, 2.73.

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So if we go back to Google ads, we've got 2.80, so you'll see

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a little bit of discrepancy between Google ads and analytics.

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That's always going to be the case, but that's pretty darn close.

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And if we have back in here, , we've got 79 0 3 in the search and it's

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got 10 conversions from the search network in the last seven days.

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So same data, just different platforms.

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Um,

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So you can look at it within Google Ads, and then you can also look at

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it within your analytics account.

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Now shout out to our friend on Twitter.

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For bringing to our attention this attribution screen, I guess

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capability in Google Analytics now.

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So you can see the same reporting within Google Ads but if you

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wanna just to look at it through analytics, you've got that option too.

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Just like Cossum would say, if you like this video, if you like what

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we do here, please like click, subscribe, All of the things.

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Tell your grandmas, John Moran would say I know this one has been a short one.

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Hopefully it's brought in some value to you if you're struggling

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with performance Max insights.

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Hopefully this will give you some good data to work with.

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Thanks very much everyone.