Master Google Ads for Free: Top Resources for Learning and Management From The Best Agency

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Free is the best click bait word on the internet.

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If you use free in your subject lines, you get a higher open rate.

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If you use free in your social postings, you get a higher view rate.

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The problem is, is then you have to actually give stuff away for free or

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people get really pissy really quickly.

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So that's what I'm gonna do.

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It occurs to me that a lot of people don't know that we have this.

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If you go to so late.com/free stuff it's free dash stuff, then we have a

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collection of free resources that are.

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Unbelievably valuable.

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Now, how to pick the best Google Ads Agency.

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This is wildly self-serving but really, really good content and information.

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So if you're interested, you can download that.

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The rest of these though are not really seeding the agency, the

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Ultimate Guide to Performance Max.

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If you were new to Performance Max, especially, this is a great,

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great, great place to start.

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PAX is the biggest paradigm shift in advertising history, and so it's really,

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really important that you know this stuff.

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The ultimate guide to YouTube ads, YouTube has been the highest

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lead generation marketing.

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Channel I've ever had.

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We spend, you know, approaching $200,000 a month now just in YouTube alone.

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And I'm not even driving traffic to ads.

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I'm driving traffic to tutorial videos I'm getting yelled at for

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it on Twitter, but it's working.

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The seven critical principles of Effect Digital Marketing.

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This is my book.

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This was the number one best seller book authority called this, one of the

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top 100 marketing books ever written.

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You can have it for free.

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It's yours for free.

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Our performance Max, s o p.

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This is the standard operating procedure that our team uses internally

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with, obviously every client and campaign is gonna be different,

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but you can have that for free.

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Our customer avatar worksheet.

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What I like about this, the customer avatar worksheet, first of all,

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there's a ton of these online.

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You can get a billion of them, but it comes with tutorial video.

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alongside the worksheet, you can also me for way too long explaining

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to you how do you use the worksheet.

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The Ultimate Guide to Google Ads.

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This is more of a beginner tutorial for sure, but again, if you're just getting

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started, this is a great place to start.

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The Seven Step Google Ads checklist.

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This is a seven series training on how to audit your Google

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Ad accounts and campaigns.

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How to run lead generation campaigns inside of YouTube, specifically

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step-by-step tutorial quick and easy guide to turn features into benefits.

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This is probably one of the most important things you can learn for copywriting.

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Because they like to say features tell, benefits sell.

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The problem is, is marketers for whatever reason, all thinking, I guess

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not marketers, but entrepreneurs, all thinking features instead of benefits.

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And again, I mean, you can see how robust this, resource is.

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What else do we got?

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How to build business and performance projections for Goulds.

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This is big one.

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I do what's called a viability study.

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And when we have a new client or a new prospect, or if I've got a buddy who's

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like, oh dude, I'm thinking about using Google Ads, then we've got this really

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handy dandy calculator along with the tutorial on how to use the calculator.

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Do I show the calculator in the video?

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I don't.

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That's okay.

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That you can use in order to determine whether or not you can even be profitable

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based off of the projected cost of the traffic the Pareto talent system.

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This is the thing I'm most proud of from an entrepreneurial perspective.

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You can figure out how exactly I hire, cause I've got, I think

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the best system for, finding and, and keeping amazing talent.

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Ultimate guide to Google Ads for e-comm.

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This might be a little outdated just because so many things have

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changed so recently, like an unbelievable amount of things.

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But still, again, great place to get started.

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Ultimate guide to Google ads for lead gen video scripts for YouTube ads.

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This is super valuable, super simple, but super, super valuable.

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Again, you can just see how robust this tutorial is as I scroll through

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it, but it helps you craft your.

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YouTube videos, scripts.

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If you're having a hard time figuring out what to say or how to say it.

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Roaz goal calculator.

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I'm pretty sure that Regina created this.

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So shout out to Regina.

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Also super valuable, obviously for a bunch of reasons.

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Now, you'll know if you've been watching our content that we're not super keen on

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optimizing for Roaz standalone, but it's still really helpful to know what you

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know from a cash and cash out perspective, what you need in order to be profitable.

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How to set up conversion actions for Shopify using gtm.

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Super powerful, especially cuz Shopify likes to add everything

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as a primary conversion action.

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This was the 17 things I learned in 17 years.

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I didn't know my team put this up here.

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I love that.

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This was maybe the most positive response I've ever gotten

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on any piece of media ever.

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then you can just download everything.

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You can have the whole kit and caboodle, all of it.

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All of it.

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And yeah, this is gated by the way, and yeah, I'm gonna send you

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emails, sue me or unsubscribe.

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I don't care.

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How do I close this light box?

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How embarrassing.

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I have no idea.

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Also not on this list, and I should have my team add to the list is our book.

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You versus Google.

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This was number one for marketing and advertising on Amazon in the world.

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And you can have it for free.

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You can have it for free.

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You versus Google, the very unauthorized guide to Google ads.

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And it's blowing up on the Amazons, but if you wanna buy it, you can

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give us a little bit of monies.

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It's $10 to buy.

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On Kindle, $15 to buy on the paperback.

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I hate when I see this, look at how many used there are.

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They're just undercutting me.

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Oh wait, no, this is, this is the wrong book costing you I Basil.

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We linked to the wrong book.

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Where's the right book?

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There it is.

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Haha.

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Okay.

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This is also cheaper than it's supposed to be cuz it cost me a ton.

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These are huge.

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the print costs on these things are unbelievable and their color, we had to do

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'em in color because otherwise the black and white version is too hard to see.

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It's funny cause I glad grabbed a black and white version here.

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anyway you can go buy the book if you wanna buy the book, $10

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on Kindle, 20 bucks on Amazon.

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Give me a rating though, even if you get it for free.

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Please gimme a rating.

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I would be eternally grateful.

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That's all I got go to, so.com/free-stuff.

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You can also incidentally check out our blog a knowledge

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base paid Traffic Mastery.

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What is this?

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What is this?

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How cool.

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I didn't even know this is up here.

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That's awesome.

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I hope this is helpful.

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I appreciate y'all.

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Thanks for the support.