How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2 -

John: 00:00:10

Google sends bots to a site from us and India.

John: 00:00:15

So if you have a website that blocks outside of us traffic,

John: 00:00:18

you're gonna get suspended in GMC.

John: 00:00:21

So if we say, for example, so lake.com and I want to know every

John: 00:00:26

single page of my website that says we're PPC Why visor lending page?

John: 00:00:30

Aha.

John: 00:00:30

See said PPC on the page and Google will say, pay for a click is actually

John: 00:00:34

PPC it'll view what they call late and semantic indexing, and actually

John: 00:00:37

identify variations of that word.

John: 00:00:39

Same thing that Google does when they disapprove you.

John: 00:00:41

So it's a really good way to identify certain things that are being

John: 00:00:44

disapproved or uncommon, or if you have like, drugs you'd be like,

John: 00:00:47

does this ain crack cocaine, weed?

John: 00:00:49

And a lot of times it's like, I used to be addicted to heroin

John: 00:00:51

before I joined this company.

John: 00:00:53

Can't save that in the testimonial.

John: 00:00:54

We gotta remove that.

John: 00:00:57

Google is a dumb.

John: 00:00:58

The other part too, that we see a lot of times even like a broker

John: 00:01:01

checkout experience or suspicious activity, which is another one.

John: 00:01:04

If we have a client that uses any sort of restrictions from their

John: 00:01:08

website locations, Google sends bots to a site from us and India.

John: 00:01:15

So if you have a website that blocks.

John: 00:01:17

Outside of us traffic.

John: 00:01:18

You're gonna get suspended in GMC because they're gonna run one check in us.

John: 00:01:22

Good.

John: 00:01:23

Run one check in us three months later.

John: 00:01:24

Good.

John: 00:01:25

Run another check in India.

John: 00:01:26

Can't see it suspended.

John: 00:01:28

So what's really interesting too, is a lot of times the feed optimization is not

John: 00:01:31

even really what's wrong with your site.

John: 00:01:33

What's wrong with your ad.

John: 00:01:33

Copy.

John: 00:01:34

None, nothing of that.

John: 00:01:35

You can get actually suspended because you blocked the bot coming from India

John: 00:01:39

to a us based site, blocking India.

John: 00:01:42

That you caused a false positive that are really, really weird oddity.

John: 00:01:47

let's talk about some that maybe we can do some problem solving here.

John: 00:01:50

Cause I'm just gonna just talk about like random experiences I had.

John: 00:01:53

I don't know if it's helping anybody.

John: 00:01:54

is anybody dealing with the suspension right now that we don't know or questions

John: 00:01:57

about something that, normally will.

John: 00:01:59

We'll disapprove and we can't figure it out.

John: 00:02:00

Why is there anybody here that can help with those?

John: 00:02:03

We do have a question in the chat, John, and it says when contact

John: 00:02:06

information is not the reason for misinterpretation, what are the

John: 00:02:10

other reasons, making false claims?

John: 00:02:13

So things that are saying like, this is the absolute best thing in the

John: 00:02:17

world that no one else can have it.

John: 00:02:18

You know how that all get.

John: 00:02:19

You'll get disapproved in ads for that.

John: 00:02:22

It'll disapprove your feed.

John: 00:02:23

That is something that can have misrepresentation, a claim that you

John: 00:02:27

cannot make in ads pass through that in your mind, into your feeds descriptions.

John: 00:02:33

The same reason why Google's like, no, no, no, you can't have that.

John: 00:02:36

That's a description.

John: 00:02:36

you're making outlandish or false claims.

John: 00:02:39

Well, you can't be like, okay, fine.

John: 00:02:40

We won't put in the app, but I'll put in the feed and that will go in the app.

John: 00:02:43

yeah, they'll be like, oh, that's misrepresented too.

John: 00:02:45

So it's a great question.

John: 00:02:47

And that's, something that I've learned and I'm like, of

John: 00:02:50

course, that would make sense.

John: 00:02:52

It's still an add still product.

John: 00:02:53

So, well, a lot of times what you have to do for misrepresentation is look

John: 00:02:57

through the feeds and look through the descriptions for anything that maybe.

John: 00:03:01

May have an individual disapproval, but if it's an overall site disapproval, it

John: 00:03:04

could be that you can't use it an ad.

John: 00:03:06

It may not have even been in your feed, but on your homepage says the best ever,

John: 00:03:10

and everyone else could ever do anything.

John: 00:03:11

And I'm the only one here.

John: 00:03:13

And I'm number one, top rated a plus CA happy, fun time.

John: 00:03:15

That's gonna be disapproved because it's misrepresentation of something.

John: 00:03:18

That's not true.

John: 00:03:19

It's basically saying your size lines.

John: 00:03:23

These problems suck though.

John: 00:03:24

If they take a long time to figure out and they take a lot of hunting, I

John: 00:03:27

found in a blog from 2016, I found this in 2020, but a blog from four years

John: 00:03:34

before that said something about, oh yeah, it was a testimonial on a blog.

John: 00:03:42

That was a testimony about a product, because it was featured in the blog

John: 00:03:47

that the person said I've been taking this and this better than steroids, LLL.

John: 00:03:51

And Google was like, oh, you said steroids.

John: 00:03:54

It's, it's a crazy thing.

John: 00:03:55

So one thing that actually is a really good thing to do is

John: 00:03:58

if you know of a direction.

John: 00:04:01

For example, that might be an issue.

John: 00:04:04

So for example, if I say site colon here, I can say we, I don't even

John: 00:04:08

know if it's indexed properly, by the way, it's brand new site.

John: 00:04:10

So that's why we're trying to get everything fixed list to this site.

John: 00:04:14

Put this work.

John: 00:04:15

Ah, man, I can't even find weed on here.

John: 00:04:17

Can I just say like here, is it even indexed?

John: 00:04:20

Yeah.

John: 00:04:21

So when you do this site search here this is what I used to find.

John: 00:04:24

Find the problem because my disapproval said contains the word steroid.

John: 00:04:29

I'm like, oh no, we don't say steroids at any of our products.

John: 00:04:32

And then it, the site search and then typed it steroid and found it.

John: 00:04:35

I dunno.

John: 00:04:36

He's not even not here, which is funny.

John: 00:04:38

You can actually take a keyword and search for it.

John: 00:04:41

And the search results will only be that website.

John: 00:04:46

And you can find all areas of the website where that term is used.

John: 00:04:51

So if we say, for example, so lake.com and I wanna know every

John: 00:04:56

single page of my website that says word PPC, PBC, PPC, PPC, PPC.

John: 00:05:01

Like what is PPC?

John: 00:05:02

Why shot device lending page?

John: 00:05:03

Ah-ha see, it said PPC on the page and Google will say, pay per click is

John: 00:05:07

actually PPC it'll view what they call latent, semantic indexing, and actually

John: 00:05:10

identify variations of that word.

John: 00:05:12

Same thing that Google does when they disapprove you.

John: 00:05:14

So it's a really good way to identify certain things that are being disproved

John: 00:05:18

or uncommon, or if you have like, drugs You'd be like this, say crack.

John: 00:05:21

Okay.

John: 00:05:22

We, and a lot of times it's like, I used to be addicted to heroin

John: 00:05:24

before I joined this company.

John: 00:05:26

It's like, can't say that in a testimonial, we gotta remove that.

John: 00:05:28

So this is a really good way to identify those type of issues.

John: 00:05:31

But the misrepresentation a lot of times is just gonna be your Google believing.

John: 00:05:37

It's a.

John: 00:05:38

You're not gonna get Google bot to tell you with what had found a rep

John: 00:05:42

could absolutely help with that.

John: 00:05:43

What's the next one?

John: 00:05:47

Actually there's a follow up from Jason.

John: 00:05:49

Do you wanna say it out loud, Jason, please.

John: 00:05:51

Yeah.

John: 00:05:52

Yeah, sure.

John: 00:05:52

I was just wondering when we encounter a client who has this kind of an

John: 00:05:56

issue, what level of involvement?

John: 00:05:58

I mean, are we gonna be in there spending a bunch of time

John: 00:06:02

trying to get them resolved?

John: 00:06:03

What do we promise them?

John: 00:06:04

where do we draw the line?

John: 00:06:05

What sort of thing is what I'm asking?

John: 00:06:07

Yeah.

John: 00:06:07

So what's interesting about this is what we're doing right now is if they come

John: 00:06:11

to us with a suspension and I can't hop in quickly identify it, we push them.

John: 00:06:15

This is gonna be more, more so for the fact that we're running a good client

John: 00:06:18

account and then it gets suspended.

John: 00:06:20

So we're already been working with 'em for, let's say like six months

John: 00:06:23

and everything's been hunky Dory.

John: 00:06:24

And all of a sudden we get suspended.

John: 00:06:25

Now it's up to us to go see what we can, what we can do

John: 00:06:27

to figure out why it's broken.

John: 00:06:28

And this is some tools that we'll have to use where we'll have to try as

John: 00:06:33

hard as we can to identify the issue, reaching out to the rep, like getting

John: 00:06:36

to the heart of the problem as to why Google doesn't like it is number one.

John: 00:06:40

We're gonna have to identify.

John: 00:06:42

To our best interpretation, what that is.

John: 00:06:43

And one of the tools we use in our tool belt is reaching out to the rep.

John: 00:06:46

A lot of times we can ask a client, Hey, you probably get these like, just

John: 00:06:49

junk emails from Google asking to talk.

John: 00:06:51

Can you forward that off to me?

John: 00:06:52

I'll take care of it.

John: 00:06:52

I've done that a few times.

John: 00:06:54

so, and then I hop in there and be like, why is that broken?

John: 00:06:57

You know, I did that with fetch me delivery here just this last week.

John: 00:06:59

So a lot of times it's gonna be Google rep.

John: 00:07:01

That is gonna be the easiest thing.

John: 00:07:03

There's some ones that.

John: 00:07:04

Obvious.

John: 00:07:05

And I'll go through next.

John: 00:07:06

That might be even just like product as approvals that also

John: 00:07:08

could lead to a suspension.

John: 00:07:10

But most of the time when these come in is we have active clients that

John: 00:07:12

have been running fine and it gets disapproved cuz something happened

John: 00:07:16

and we have to go figure it out.

John: 00:07:19

Good culprit to look at too, is their blog.

John: 00:07:21

If they add, like, let's say three blogs a month, something might have been said

John: 00:07:24

in that blog that, that kicked it back.

John: 00:07:26

One of 'em was we had a blog about stem cell research for a pain treatment center.

John: 00:07:30

We don't do stem cell.

John: 00:07:31

it's not a service, but the pain treatment center actually had why

John: 00:07:37

stem cell may not be the right choice versus noninvasive spine surgery.

John: 00:07:41

So it was a, use case as to why they should choose us, rather

John: 00:07:44

than going through stem cells.

John: 00:07:46

We got our entire Google ads account suspended for speculative and

John: 00:07:50

experimental treatments, because we said the word stem cell in a blog,

John: 00:07:55

I had to haunt that down, get with the client, get them to remove it.

John: 00:07:58

then I went and said, rereview.

John: 00:08:00

They said, oh, that's not there anymore fact in.

John: 00:08:03

So that's the thing too, that we just from experience you normally,

John: 00:08:07

if something's running good and then it stops because of a suspension or

John: 00:08:13

disapproval of something like that, just go back to the time where it was running.

John: 00:08:18

Well, like probably a week before that.

John: 00:08:19

And then up to this point, what site changes happened?

John: 00:08:21

that's a good way for us to look at it.

John: 00:08:23

Thanks.

John: 00:08:25

John, is there a list of the things that could be disapproved?

John: 00:08:29

For example, you already mentioned the type of product.

John: 00:08:32

You mentioned the some, words like steroids, even stem cells.

John: 00:08:37

I didn't know that that was.

John: 00:08:39

One of the words that would be bound is there a list anywhere?

John: 00:08:42

Yep.

John: 00:08:43

And Google won't actually give us that list on purpose, because if I wanted to

John: 00:08:48

bypass something that Google's gonna stop me from doing all I have to do is identify

John: 00:08:51

how I'd be stopped and go around it.

John: 00:08:54

So they purposely don't tell you, and they purposely vague.

John: 00:08:56

So you cannot reverse engineer it.

John: 00:08:58

It's by design.

John: 00:08:59

Why?

John: 00:08:59

This is so hard.

John: 00:09:01

I'll give you a good example.

John: 00:09:02

This is not a glitch.

John: 00:09:04

I'm interrupting the video you're watching because I need to remind

John: 00:09:06

you that I'm always looking for people to join our team.

John: 00:09:08

So if you're passionate about Google ads and you wanna work with the best

John: 00:09:11

Google ads agency on the planet, please go to so late.com/apply.

John: 00:09:14

Speaking of working with the best Google ads agency on the planet, if you're having

John: 00:09:17

trouble with Google ads and you want professional help, that's what we do.

John: 00:09:21

You can go to.

John: 00:09:21

So lake.com that's S O L eight.com to apply for your

John: 00:09:25

free no obligation action plan.

John: 00:09:27

And if I've given.

John: 00:09:28

Any level of value at all.

John: 00:09:29

Maybe think about giving me a thumbs up and subscribe to your channel.

John: 00:09:32

That's how we choose the YouTube algorithm.

John: 00:09:34

So they actually know that I know what I'm talking about.

John: 00:09:36

If you have questions, comments, concerns, or confessions hit

John: 00:09:37

me below in the comments.

John: 00:09:38

And now back to your regularly scheduled program, I have example of items for

John: 00:09:44

issue of violation of Google's policies.

John: 00:09:46

It doesn't tell me why it just says, Hey, can't run these they're violated.

John: 00:09:50

Well, why this is a neck Gator.

John: 00:09:52

It's a piece of cloth.

John: 00:09:55

Why would this be in.

John: 00:09:58

So we have to look at it as well.

John: 00:09:59

What does Google not like?

John: 00:10:01

Well, definitely turn the band during the pandemic.

John: 00:10:04

We know that N 95 masks and viruses.

John: 00:10:06

Yeah.

John: 00:10:07

Can't say that Google won't allow you to you're capitalizing on a pandemic.

John: 00:10:12

So Google before, and this is something we all went through during the pandemic,

John: 00:10:17

during COVID you couldn't say COVID, you couldn't say coronavirus, you couldn't

John: 00:10:20

sell a mask and you couldn't say the word virus anytime, and you couldn't say N 95.

John: 00:10:26

Because they said, Hey, we want our medical professionals having

John: 00:10:29

the products that they need.

John: 00:10:30

We can't have the general population just buying all the N 95 masks

John: 00:10:33

and all the medical teams that are actually working on people aren't

John: 00:10:35

protected because of mask shortage.

John: 00:10:36

So no one can say that.

John: 00:10:39

They're not gonna put a list out that sets that though, because all

John: 00:10:42

you have to say is N 96 gotcha.

John: 00:10:45

They'll match for N 95.

John: 00:10:47

So Google won't tell you how to get around it by saying how something's wrong.

John: 00:10:51

But normally we can look at our history and our experience and,

John: 00:10:55

say, okay, well, we can't actually say bacteria viruses at N 95.

John: 00:10:58

If they use the word, COVID like protect yourself from COVID that's

John: 00:11:02

gonna not be not gonna be approved.

John: 00:11:03

So that's one instance.

John: 00:11:04

That's kind of obvious the other one.

John: 00:11:06

Here's this here, I'm sorry for the context of this.

John: 00:11:09

I just have to use as an example.

John: 00:11:11

So this is a female urination device is to be able to stand

John: 00:11:14

up while you're in dating.

John: 00:11:15

So let's get that outta the way, but like, why is that disapproved?

John: 00:11:18

That's odd.

John: 00:11:19

You can say Ure an ACE, but what you can't say is, Hey, 18 to

John: 00:11:23

24 old kids want some alcohol.

John: 00:11:29

Stop the gel hand sanitizer that comes with this as a just here's

John: 00:11:34

your free gift has alcohol in it.

John: 00:11:36

Well, now I'm selling alcohol to 18 year olds.

John: 00:11:42

Google is a dumb machine.

John: 00:11:44

Are you targeting 18 year olds?

John: 00:11:45

Yeah.

John: 00:11:46

Does it say alcohol in product?

John: 00:11:47

Yeah, can't do that.

John: 00:11:50

So that's, what's really interesting about this whole thing is it takes time

John: 00:11:54

to identify all of these issues and more so than not it's experience that too.

John: 00:11:59

You're like, okay, I know this, but in a general rule of thumb for anything

John: 00:12:01

that's like a disapproval or something like this, imagine every single

John: 00:12:05

thing on this, on this page here is an individual taken out of context.

John: 00:12:10

Word.

John: 00:12:11

So for example, can I say active?

John: 00:12:12

Yes.

John: 00:12:13

Can I say ingredients?

John: 00:12:14

Ooh, you're getting close.

John: 00:12:15

You're talking about now health ingredients.

John: 00:12:17

Be careful.

John: 00:12:17

Can I say Ethel alcohol?

John: 00:12:19

No, Nope.

John: 00:12:21

Gets the alcohol.

John: 00:12:22

Got it.

John: 00:12:23

So I can't even say rubbing alcohol.

John: 00:12:26

So there's all those things that, are gonna come into like disapprovals

John: 00:12:30

because Google's, ha gotcha.

John: 00:12:33

Imagine you have a politician.

John: 00:12:36

And you have a, news reporter and they're on different sides and you know how each

John: 00:12:41

one of 'em you see on the news is like, ah, you said that one word I've been

John: 00:12:44

taking that context use against you.

John: 00:12:45

That's what Google's doing to us.

John: 00:12:46

That's exactly what they're doing to us.

John: 00:12:48

that's how they measure this.

John: 00:12:51

It would be super useful to have a list of our own, but in it like solutions,

John: 00:12:55

say Bible for everyone to use and here.

John: 00:12:59

Sort of you, it's a full-time job to update that.

John: 00:13:02

It really is.

John: 00:13:03

You can't say CBE, you can't say.

John: 00:13:06

C B N but you can say a Tinture of whole plant hemp, not C . So

John: 00:13:16

yeah, hemp was the keyword, right?

John: 00:13:17

The, the one that you can work around with.

John: 00:13:19

Yeah.

John: 00:13:20

what's interesting, actually, You can't say whole plant hemp.

John: 00:13:24

No, you can't say whole plant hemp.

John: 00:13:25

You can't say There's another term that everyone uses.

John: 00:13:28

It's not like full power, but something like that it doesn't even

John: 00:13:31

have the word CBD in it, but if you say like full power have aha.

John: 00:13:34

Can't say that.

John: 00:13:35

Cuz you said THC.

John: 00:13:37

Well actually I'll give you areas that you just were never

John: 00:13:38

gonna be able to get around.

John: 00:13:39

Which one of them is

John: 00:13:42

what was it?

John: 00:13:42

I just had this example in.

John: 00:13:43

Oh, I can say the word.

John: 00:13:46

Okay.

John: 00:13:46

In context of what you say, something also matters.

John: 00:13:49

So for example, you can't be a credit service.

John: 00:13:53

If you're not a 5 0 3 C nonprofit, if you are a 5 0 3 C nonprofit, you can

John: 00:13:58

say you can have credit services, but if you're a for profit and you say

John: 00:14:02

debt, that's loosely tied to credit.

John: 00:14:06

So can't say debt.

John: 00:14:08

Can I say debt consolidation?

John: 00:14:09

No.

John: 00:14:10

Can I say debt relief?

John: 00:14:12

Yes,

John: 00:14:13

you can have the word consolidation.

John: 00:14:15

You can have the word debt.

John: 00:14:16

You can have the word relief.

John: 00:14:17

You can't say debt relief or debt consolidation if you're not a nonprofit.

John: 00:14:22

So there is some things here that that's what says a

John: 00:14:23

full-time job that also changes.

John: 00:14:25

So it's, unbelievably stupid.

John: 00:14:28

And a lot of companies will either a not work with you or charge

John: 00:14:30

you 10 grand up front to fix your issues before you can actually pay

John: 00:14:33

them to start working with them.

John: 00:14:35

So this stuff is really hard.

John: 00:14:37

I've seen a lot of stuff that is just odd that we can actually lean on as a, okay.

John: 00:14:42

Before the extreme, weird case that we got suspended or disapproved

John: 00:14:45

before was about X, Y, and Z.

John: 00:14:47

Let's see if it's that good general rule.

John: 00:14:49

is to reach out to the rep though, if at all possible it's so much

John: 00:14:52

easier to get the other person on the other side, say, oh, that's weird.

John: 00:14:55

I don't know why.

John: 00:14:55

Let me go see if I can get that approved for you because

John: 00:14:57

they're there to make money.