Google Ads vs. Facebook Ads: Which Is Right for Your Business?

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I'm here to tell you, if you're a service-based

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business, forget about Facebook.

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Just Google is probably good for you.

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Take a little bit of a closer look to compare the ones that are running

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Facebook versus the ones that aren't and how their Google Ads are doing.

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Even if you have limited budget, we are finding that it's.

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A good idea to run Facebook and Google at the same time.

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Hey everyone.

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Regina here with Solutions eight.

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Today I wanna talk about Facebook ads versus Google Ads.

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Which ones should you run or both, or neither?

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I work with uh, smaller budget clients, so anyone with $5,000 or less solutions

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eight doesn't take clients under 5,000.

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So we have a sister agency called Starter p c that I head up and we take anyone

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who uses a budget of $5,000 or less, and.

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In that world, I often get this question of, should I run Facebook?

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Should I run Google, or should I run both?

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And the reason why this comes up is because oftentimes these are

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newer businesses people that are just starting out and they're,

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they're not sure where to invest.

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They're very limited funds.

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I'm here to tell you, if you're a service-based business,

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forget about Facebook.

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Just Google is probably good for.

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If you're an e-commerce store that sells to consumers,

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even if you have limited budget, we are finding that it's a good idea to.

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Run Facebook and Google at the same time.

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The two types of ads are completely different animals, and they work

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really well side by side when they're both run at the same time.

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I often get pushback from clients who are like, but I don't wanna run Facebook.

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I already tried Facebook.

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It didn't work.

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I want Google to work instead.

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Well, Google might not work without also running Facebook, and Facebook might

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not work without also running Google.

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, and I'm just gonna talk about the basics of kind of why that happens.

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So if you think about the two different types of ads we've got social media feeds

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on the one hand where people are browsing, they're scrolling through, they're looking

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for images of their friends, whatever.

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They see an ad, it's very image-based.

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It's very.

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Video based.

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Facebook can also have shopping ads, but still it shows up in the feed, so

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it literally gets in front of their face as it, they're scrolling by.

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They're not looking for it.

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And yet it's right there in front of them.

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So Facebook does a really good job at getting in front of people, and

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because of that it does a really good job at like impulse clicks.

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And because of that, it gets really cheap website visitors to the site.

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Okay?

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So you can fill up your website with really cheap website visitors and start

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the initial warming process with those Facebook and Instagram social media.

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Google is good at finding the people that are looking for you, but it's

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also really good at remarketing, right?

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So we can do video remarketing dynamic display remarketing,

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which is where it shows.

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. It shows an image of the product that the person was looking at on the site,

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and that image will follow them around.

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I don't know if you've ever seen, oh, that purse I was looking at

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recently just haunts me lately.

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That's a dynamic.

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Display remarketing campaign.

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and you, think, oh my God, that business is everywhere.

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That brand is everywhere.

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They must be huge.

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And it's always in the top of your mind.

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So Google has a really powerful remarketing engine and proves to

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the people who saw you on Facebook that you are big and you are

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everywhere, and you are going to be there when they're ready to buy.

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So This is what I mean when I say both types of ads are completely

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different animals, and that's why they work really well hand in hand.

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Facebook does the initial warming up.

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Google does the really good remarketing.

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Google does also the inbound search, obviously, which is, can be good

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in many industries and in some of the more impulse buy product.

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they're not looking for you, right?

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So you can run shopping ads, you can run search ads where people are searching

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for products and looking for them to buy.

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But if you're selling an impulse byproduct that no one's looking for, you're

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gonna have to lean into Facebook and build up a remarketing list on your site

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that's nice and big so that Google can do the job of converting those already

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warm leads that you found on Facebook.

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So unfortunately I don't have a golden ratio for you guys on exactly how

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much you should spend on Facebook versus Google, depending on the

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industry, depending on the product.

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I hope to have more data on this someday, but I'm, expecting it to take about a

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year before I have anything like that.

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What I did prepare for you today is, , a handful of clients, maybe like seven

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or eight clients who some of them are running Facebook and Google, and some

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of them are just running Google, and I could see that in their Google Analytics.

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So what I thought we could do is just.

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, take a little bit of a closer look to compare the ones that are running

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Facebook versus the ones that aren't and how their Google ads are doing.

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This at least will give you some data to go off of.

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You might see a, business and be like, oh, that's similar to what I sell.

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Okay.

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They're doing everything right.

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I'm gonna follow that model.

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Right?

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Or vice versa.

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So let's dive into the data.

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So here's what I've done.

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I went to Google a.

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and I pulled up last month, which was October, and I looked at the

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source medium because this tells me if they're running Facebook.

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Okay, so you can see here that Google CPC only brings in in October 3%.

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Now, keep in mind, none of these numbers are accurate because Google Analytics

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does not do a great job at attributing.

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Conversions back to the first click if there were two

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clicks coming to the website.

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So, you know, a lot of the direct traffic was probably from Google.

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A lot of the organic traffic was actually probably from Google

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paid, et cetera, et cetera.

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But let's just pretend hypothetically that this is accurate numbers and look at the

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ratio of Facebook paid versus Google paid.

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70%.

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Facebook paid traffic to the website in October versus 3%.

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Google and this company, by the way, sells jewelry.

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They sell jewelry in a niche industry.

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They have a good community to tap into.

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It's, Christians that they sell Christian jewelry.

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now if we look at Google Ads for the same month, we can see they spent about 3,300.

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and their return on ad spend was 2 74.

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Now I know that this account is hitting their goals.

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Client is happy.

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this ratio of spending way more money on Facebook versus Google is working

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really well for them because they are profitable and they are a growing brand.

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let's look at the next one.

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So, This account sells really cool hats for people with curly hair.

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And so in October I can see that they.

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Had about 7% of their website users come from Facebook paid 30% from Google cpc.

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Okay, so almost the opposite ratio, right?

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We've got way more money spent on Google versus Facebook.

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Now, if we look in Google Ads for the same date range,

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they spent about $3,000 in October and the Roaz was 1 34.

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Now I know that this client is profitable but not super happy

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with the results of Google Ads.

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that kind of makes sense to me.

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This is an impulse byproduct.

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Even more so than the Christian jewelry, right?

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This is a product that people don't necessarily know exists.

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It's kind of a new invention.

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It's not very common.

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It might not be something that people are looking for.

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So I think what I'm gonna say to this client is, Hey, how about

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you swap the ratio of your spend?

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Even if that means you have to spend less on Google, that's okay.

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Spending more on Facebook and spending less on Google right now might be

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just the thing that you need to make.

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M e r, which is media efficiency ratio for your business, right?

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Which is where you look at your total revenue divided by how much you're

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spending on marketing in total.

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So you get kind of a return on marketing spend your overall company.

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It could be that that's the best thing for your MER right now, and if that's what you

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need to justify growth and scale in your.

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That's fine.

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Lower your spend on Google, spend more on Facebook, whatever you need

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to do to get that mer to go up and to justify that next step in your business.

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Okay.

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Moving on.

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this client sells furniture in October.

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they were not doing any.

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just Google.

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85% of their users from the website came from Google and probably more since

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Google Analytics does not do a great job of tracking paid ad conversions.

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So 85% from Google.

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And let's look inside of their Google Ads account October.

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They spent about 2000.

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And the RO eyes was 50%.

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because this is a furniture brand, the RO eyes of four 50 isn't quite

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what they need to be profitable.

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And so this is not working super well for them, but they are close.

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I don't know whether to recommend Facebook for this brand.

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I don't think that furniture is an impulse buy.

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But it could be that spending a little bit of money on Facebook

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while still running Google.

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Can help to increase the conversion rate and just Be everywhere, right?

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, get those cheap clicks to the website.

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maybe some of the furniture actually is more of an impulse by item and so

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you can get cheap clicks to the website that can then be remarketed to by

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Google to get that conversion rate up.

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So maybe a little bit of money on Facebook could help for a furniture brand.

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That's my guess.

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another furniture brand.

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So this one sells high-end furniture.

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Just like the other one.

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They are not running any paid Facebook ads, high-end furniture,

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man, that is gonna be tough.

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Yeah, 87% comes from Google.

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So,

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In October, they spent $2,000 and the ROAZ was 432.

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I know that because this is furniture, this roaz is also not high enough.

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I think it needs to be if I remember correctly, and it was only 4 32.

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I would be hesitant to recommend Facebook for this brand only because

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my fear is that you're gonna get a lot of impulse buys to the.

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of people then see the price and don't buy.

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you know, if you're gonna run Facebook, it's going to take more investment

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to teach the Facebook algorithm who to show the ads to, right?

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Because Facebook's gonna have to get a lot of irrelevant clicks before

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it figures out, oh, only these few people actually converted in the end.

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So those are the only ones interested in high end f.

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. this is why it's really hard to find like a golden ratio for Facebook versus

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Google because there's so many exceptions, like this industry versus that industry,

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this product versus that product.

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I mean, we just looked at two furniture brands and I had two completely

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different recommendations, right?

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So everything has to.

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Examined.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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So if you're passionate about Google Ads and you wanna work with the best

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Google Ads agency on the planet, please go to so late.com/apply.

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Speaking of working with the best Google Ads agency on the planet, if you're having

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trouble with Google Ads and you want professional help, that's what we do.

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You can go to so late.com, that's s o l eight.com to apply for your

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free, no obligation action plan.

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And if I've.

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Any level of value at all, maybe think about giving me a thumbs

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up and subscribe to your channel.

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That's how we juice the YouTube algorithm so they actually know

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If you have questions, comments, concerns, or confessions,

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hit me below in the comments.

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And now back to your regularly scheduled program, custom . This client

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sells outdoor gear Source medium.

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in October this client, they did not run any Facebook ads.

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26% of their website traffic came from Google.

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Looks like they're doing a lot of organic, although some of this

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also probably came from Google Ads.

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this account is really not doing well.

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It's outdoor gear like camping and hiking gear, apparel, tents that sort of.

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, we have recommended to this client to start running Facebook ads, and

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I believe she's setting that up now.

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The roaz in October was only 37%, so we need to get it up.

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And it could be that Facebook is going to help us get there.

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obviously we're trying a lot of different things, not just recommending running

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Facebook ads, or in tandem with Google.

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, I will let you know that this is a big part of the strategy that we need people

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on this site who are already warmed up.

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It's especially gonna be helpful to teach the algorithm who to target because it'll

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have a body of knowledge to work with.

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This client sells kids toys.

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I think that some of this might be paid traffic, I can't tell.

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I don't think that they're running any, and this is children's toys.

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78% came from Google cpc.

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So if we go over to Google Ad Ads account.

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, they spent $2,000 in October and the ROAZ was 220.

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So this one seems to be working just fine without Facebook.

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I think that the client wants a 300% return and we're only

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giving two 20, but honestly, it's really common to get below 300%.

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It just depends on the industry, what you can get out of your eyes.

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And I, think with children's toys, there's probably a good.

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repeat order rate, and so two 20 is probably a profitable amount.

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It sounds like, Facebook isn't really necessary for whatever

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reason in this industry.

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It could be that adding a couple of Facebook ads can help worth

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a test, but maybe not needed.

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This is kids' clothing.

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Again, I'm not seeing any Facebook.

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87% came from Google Ads.

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Let's check their RO.

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Spent $2,000 in budget and.

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was 262.

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Again, maybe kids clothing is kind an anomaly.

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Maybe Facebook ads are not needed.

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So they seem to be doing pretty well without Facebook, but I would still

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suggest testing it in tandem with Google.

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The problem with Facebook is you need a lot of good video and also

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images, but mostly video to get those.

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impulse clicks to the site and start to get people clicking around, looking

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around, get 'em on the remarketing list, and then hit 'em with a bunch

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of Google remarketing ads after that.

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okay, I'm gonna pause there.

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Thank you for watching.

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If you also have a budget that's under $5,000 check out starter ppc, I'll

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put the link in the description below and we would love to work with you.

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We don't.

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Anyone away?

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Well, 99% of the time we, will work with just anyone.

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There's a few exceptions which is outlined on the website.

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And yeah, hope to see you there.