full
Google Ads UPDATE: Is Google About to Solve the Biggest Problem in Media Buying?
Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!
Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.
Listen to this episodenow to learn more about this Google Ads news.
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
Mentioned links:
Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g...
LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder...
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
🔥 Why Google Ads Attribution Is Failing and How to Work Around It:
⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It:
Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥
Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.
Join this channel to get access to perks:
💣 The Ultimate Guide to Google Ads for 2023:
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...
#googleads #googleadsagency #googleadshelp
Transcript
So some news that could be really big, like massively impactful
John:or it could just end up going nowhere.
John:And time is gonna tell.
John:was posted two hours ago from Matt Southern Google ads introduces
John:cross-channel conversion, credit import.
John:What does that mean?
John:Based off of what I've read here, I think it means multichannel attribution.
John:So Google is going to begin attributing credit to non-Google
John:networks regardless of last click.
John:I think that's a pretty good summary.
John:I'll include a, link to the description or link to this article in the
John:description if you wanna read it yourself.
John:What's interesting is it came from a LinkedIn post from Frederick
John:Boisen, who I know Fredericks he's a advertiser, perpetual traffic.
John:His product profit metrics is worth checking out.
John:And Frederick's description I think is actually maybe a little
John:bit better than the articles.
John:Basically Google is trying to solve the attribution problem in app,
John:the issue that I run into, and I reached out to Frederick and asked
John:him if he wanted to do an interview.
John:So hopefully he says yes, but how would they do that?
John:I don't see Google equipped with the abilities necessary to seed enough of the
John:information, enough of the multi-touch, multi-channel, multi variant data.
John:Without breaking privacy.
John:So if Google can do this, it's gonna be huge, like massive.
John:And it's not just gonna improve your Google ad campaign, it's gonna
John:improve all your marketing campaigns.
John:It's gonna improve mer across the board cuz Google's gonna be able to see how it
John:interacts with other marketing channels.
John:And how other marketing channels influence Google conversion rates and then optimize
John:accordingly and even potentially, I dunno if they would do this, but offer
John:recommendations for outside an ancillary.
John:Marketing channels.
John:it's such a slippery slope.
John:Especially with all the priv privacy first initiatives and mandates and updates.
John:what's really funny is so much of what we think, like GA four doesn't
John:track view through for network like display or YouTube, Google Ads does.
John:No, it doesn't.
John:So there's so much that we're told we get instead of Google ads that we don't get.
John:So when I hear stuff like this, I'm so skeptical, but Mildly optimistic cuz
John:I've been saying for the longest time, attribution is a trillion dollar problem.
John:And if somebody can crack attribution, man, this would be huge.
John:So stay tuned.
John:If you know anything, let me know.
John:It looks like Frederick responded to me, so I bet you we're gonna end up
John:doing that interview and I'll keep y'all posted on what we learned.
