How To Analyze Performance Max Campaign Data

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In this video, we are going to learn how to analyze a Performance Max

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campaign data, how to know where it is focusing, which channel is

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working, which channel is not working.

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Let's find out how much convergence we have received from the

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shopping network to, so to get that go to reports redefined.

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Then shopping then, so t it.

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Say again, our performance pen is focusing very, very less in dynamic remarketing.

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Hi guys.

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I'm Ruth from Solutions eight.

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And in this video we are going to learn how to analyze a

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Performance Max campaign data.

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How to know where it is focusing, which channel is working,

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which channel is not working.

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Okay.

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in this account, we are running a proper Performance Max campaign.

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This is our proper Mass Max campaign.

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Max solve.

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And to analyze this data, I'm considering last 30 days.

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And here, as you can see, we have received around this much of impression

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and this much of conversion from our proper mass mass campaign.

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Okay, so let me copy the campaign name and note it down here

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and copy the total inpatient.

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And total convergence.

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then let's find out how much convergence we have received from the Softing

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network to get that go to reports.

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Redefined report, then shopping, then so, and C id,

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then our campaign.

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as you can see, our proper Mass Max solid campaign is received, 74.28 convers.

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From the Sopping network.

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The last 30 dig, you can see almost all the convergence are

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coming from the Sopping network.

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You can say this, PS campaign is sopping heavy campaign.

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Okay?

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If I get the rest

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minus.

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Okay, so we have 6.68 convergence, and you can say this may be coming

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from either dsa YouTube discovery.

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So let's find out how much it is focusing on YouTube.

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go to your account.

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To know how much it is focusing on YouTube at this column views.

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we have received only 1 72 views in the last 30 days.

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this is kind of very less number of views and Google does a very port of tracking

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YouTube convergence so we can negate.

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So now we have either DSA discovery uh, display.

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So let's find out how much it is focusing on display and discovery network.

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So to get that go to again reports, then redefine reports, then others, then

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proper mass, mass campaign placement.

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Okay.

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Just add your.

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And filter out campaign.

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So this is our campaign.

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out of this huge number, out of this, much of 5 78 K inpatient only.

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3.8 K in patients are received from Discovery and Display Network.

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And from this much of inflation discovery, this is your Discovery

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network, Google owned and operated, and we have received 1,477 inpatients from

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the Discovery Network from the last.

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30.

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these numbers are also very this.

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So this campaign is even not focusing much on discovery and display and as you know,

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the dynamic remodeling grounds on display.

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So you can say even our is focusing very, very less in dynamic remarketing culture.

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. Okay, so now we can say this much a conversion.

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All the conversions we got from the DSA network search network, okay?

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This company is focusing very less on dynamic react.

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all the conversion, all the 74 point 52 conversions are coming

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from the shopping channel that is running in the search network.

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Like we are getting in standard shopping, we are getting Shopping

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convergence from the search network.

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Okay, almost all the convergence are coming from the shopping.

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And , shopping a source shopping network like standard shopping

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working inside this problem campaign, even if you want to cross verify

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this number, you can go to here

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so I can go to landing.

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This is not a glitch.

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I'm interrupting the video you're watching because I need to remind

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you that I'm always looking for people to join our team.

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free, no obligation action plan.

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And if I've.

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Any level of value at all.

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Maybe think about giving me a thumbs up and subscribe to our channel.

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That's how we juice the YouTube algorithm so they actually know

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that I know what I'm talking about.

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If you have questions, comments, concerns, or confessions, hit me

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below in the comments and now back to your regularly scheduled program.

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you can filter your campaign pro mask and apply, then add a filter lending.

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Page doesn't contains products

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because from the shopping campaign all the landing page would be products.

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If I exclude landing page product landing pages from the all , I

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can get without shopping data.

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So 68.68 convergence, which is this much accurate.

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So exactly this much of convergence we are received from the DSA network.

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So only DSA and Standard shopping network is working here.

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also, you know, as this company is not focusing on dynamic remarketing

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you can create a separate dynamic remarketing campaign for this.

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And if you want, you can even test YouTube module because we have

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received only 1 72 views, you can test.

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To test why actually those channels are working or not.

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Okay?

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So in this way, you can analyze proper mass, mass campaign data

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and know which channel is working, which channel it is focusing more

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of, which channel is not focusing.

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that's it for today.

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I hope you like this video.

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If you like this, please thumbs up and if you have any questions,

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let me know in inside the comment.

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And please subscribe to this channel to watch this kind of valuable tutorial.

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And thank you for watching and see you again.