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Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max
With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.
A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.
Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness.
But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.
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