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Creative for Google Ads: 5 Golden Rules
Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads.
Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.
While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.
It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.
Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way.
And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:
1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience.
2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.)
3. Build creative around as niche a target as possible (where budget allows)
4. Check creative against Google compliance requirements
5. Your creative should attract the right audience and repel the wrong audience
0:00 The 5 Golden Rules for building creative for Google Ads
3:32 Campaign creative pre-requisites
4:07 Difference between Lifestyle images and Product & Use images
5:29 Review videos
7:07 Product & Use videos
9:33 What the first six seconds of your video should contain
11:38 Maintain Ad Scent
17:47 Check creative against Google compliance requirements
19:03 Build creative around what has worked for your competitors consistently
23:41 Using Facebook Ads Library for your creative
26:00 Your creative should be based on your USP
29:20 Build creative around as niche a target as possible (where budget allows)
33:49 Your creative should attract the right audience and repel the wrong audience
37:02 Conclusion
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