Campaign Performance Cheat Code

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I'm gonna give you a cheat code for campaign performance.

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One of the hacks that we use anytime we have a campaign that's poorly performing,

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and one of the things that you can do in order to amplify conversions across every

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single conversion action on your website, and it's going to shock you when I say it.

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Pause for dramatic effect.

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Live chat now.

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I know you're like, Ugh, I'm out.

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Nope.

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Just hear me out.

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Hear me out.

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Not only am I going to show you how you might be using Live Chat wrong,

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but I'm gonna give you three very specific ways that you haven't used

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it in the past, potentially, that you could use it in order to improve

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the performance of your campaign.

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Number one is anytime we launch a new client and the performance is subpar,

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meaning it doesn't land where we think it should land, something's going wrong.

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One of the very first things we do, one of the first diagnostic

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tools we use is live chat.

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And we make sure to restrict live chat to the pages that would act as

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indications of that subpar performance.

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So if there's specific products that aren't selling, if there's an offer

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page, if there's a sales page, a scheduling page, only put live chat

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on the page that is relevant so you're not manning a bunch of junk chats.

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And if you feel like you can't man chats just, I have a solution for that too.

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I'll get to it in just a minute.

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Now live chat is, the diagnostic tool is unbelievable.

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We've had so many experiences where, the product isn't selling, we don't know why.

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We add live chat, and then somebody says, is this vegan leather a real leather?

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we get that question 500 times and we realize, man, we should just put

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vegan leather in the title and bam, we put vegan leather in the title.

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Boom, the product sells.

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And we wouldn't have learned that without live chat.

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That's what's really interesting is live chat gives you the ability to capture

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feedback you wouldn't have captured in.

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Any other way.

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' cause nobody's gonna fill out a formula like I'm not buying that product 'cause

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it doesn't look like vegan leather.

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I did my best namaste bay and I failed miserably.

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I'm not telling you you need to use live chat forever for the rest of your

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life, but if you have something that you're like, gosh, this should just

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be hitting harder and for some reason it's not hitting the way that you

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think it needs to hit, add live chat.

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Another fun story.

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We had a client who was selling continuing education to medical professionals,

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and it was a two step checkup process.

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Step number one, you have to register in order to see the library of courses.

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Step number two, buy a course.

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Bunch of people, registered registrations were great.

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Cost per acquisition was super low.

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Client was super happy.

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Nobody bought the course.

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Adjusted for margin of error.

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Nobody.

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blew us away.

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We're like, what is going on?

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Are these spam submissions?

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Is are they bots?

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I thought we were doing okay getting past that.

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The people looked real.

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We add live chat to the page.

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We only add live chat to the course page 'cause people are already registering.

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They don't need help registering.

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We add it to the course library.

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Page number one question we get right outta the gate from everybody.

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Are these courses online?

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Or in person.

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It was , in an industry where they weren't really used to online courses, and so they

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weren't sure what they were looking at.

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They were online courses, but nowhere, anywhere on the page did the client say.

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A virtual course online course, so people were afraid to buy

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live chat helped us fix that.

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Use live chat as a diagnostic tool.

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The amount of feedback that you can get is immense and it's real time.

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Now, if you think, oh, I can't man live chat.

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There's no way I'm too busy.

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I can't put a staff member on it.

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I don't blame you.

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I wouldn't recommend you doing that anyway.

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There are a ton of services out there that will man your live chat for you.

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Most of them are offshore.

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I'll link to one in the description of the video that I've been

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referring out to for years.

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My buddy Ali he just changed the name of his business too.

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I'm gonna go think about what it is right now so I can actually refer him properly.

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Live chat squad, live chat squad.com, they'll man your chats for you.

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In some instances, they'll actually work on a performance basis to where

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you only pay if they get you a lead.

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I'm not an affiliate, I just really like 'em.

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Here's what's cool.

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They'll man the chat for you using your FAQs.

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So you give 'em a hundred FAQs.

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Somebody asks a question.

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They've got the software that allows 'em to reference the question and then

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answer it with more or less your language.

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Now, no live chat, respond D is going to be perfect.

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So the live chat operators that you have in the beginning, they might be using

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language you don't love, they might answer things in a way that you don't like.

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All you need to do is request a transcript, go through the transcript

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at the end of every week, make modifications, send it to 'em.

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They'll iterate, and it gets better and better and better and better.

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So don't let not having somebody.

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Available to man, your live chat, stop you.

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These services are super cheap, super effective.

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And then as soon as AI is there, which I think is probably day before

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yesterday, we're just waiting for the tech stack, use ai, but get that feedback

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from those users because you're not getting that feedback in any other way.

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If somebody has a question before they check out, And they're experiencing

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a problem with your site, or they're confused about the offer, the odds of

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them contacting you are 0%, 0%, nobody.

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They're just gonna leave and never come back.

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That's what people do.

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They're just gonna leave and never come back.

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live chat is a di a diagnostic tool.

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Number two, live chat is a post checkout tool.

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Oh.

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Interesting question.

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Tell me more.

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Intriguing.

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I never thought about that before.

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You are a genius.

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You should have a YouTube channel.

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Live Chat is a post checkout tool.

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Somebody bought something, especially if it's high ticket.

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You pop a live chat.

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And my favorite thing to say with live chat is, Hey, I'm

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a real human, not a robot.

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I'd love to know.

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Insert thing you'd love to know.

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I'd love to know what made you buy or why did you choose us over my

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big competitor, or is there anything that we could have done better or do

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you need help with implementation?

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If you have an upsell, if you have a, bump especially if you have a high ticket

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offer, this is a great opportunity to turn this digital experience into a

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very human experience using live chat.

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Right at the inflection point, they just gave you money.

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Hey, you just bought this box of Legos and you need help put it together.

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I got an expert Lego builder in the back.

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He's not busy, right?

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Like, think about your live chat for post purchase pops and make sure you do that.

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Hey, I'm a human.

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I'm a real life human.

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I like showing people's faces.

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let people know that you're available and accessible to them.

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It can be really, really helpful.

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, and here's the other thing.

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So number three live chat for content creation.

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If you add live chat to your pages, especially if you add live chat to the

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pages that are most applicable to users who are looking at products or services

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let's say, your flagship or cornerstone services, the questions they ask, you

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should have a blog or an article or a lead magnet for every one of those.

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And if you don't, Then build one and live chat becomes your kind of, your metal

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detector for amazing content and FAQs and stuff that you should be building.

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Every time you give your live chat service in F a q, you should be

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creating a piece of content for that.

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A q.

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So those are my three ninja ways to use live chat.

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There's a bunch of other ways I'm sure I'd love to hear yours.

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How do you use live chat?

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Do you have ideas that I haven't shared here?

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Drop 'em in the comments.

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One, you'll make me feel less lonely.

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Two, you helped me juice the YouTube algorithms that

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I think that were relevant.

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So I'd love to hear your ideas.

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I'd love to hear other videos that you'd like to hear about.

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I'd love to hear the topics that you wanna talk about.

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I just wanna hear from you because I like you and I like talking.

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These are good conversations we have.

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You're a good listener.

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I shoot a video every day, like, come and subscribe.