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Apple Fires Another Shot at Marketers and This One Hits Close to Home!
Kasim shares the latest update by Apple about Link Tracking Protection and how it could potentially change the game for digital marketing. Will Apple be launching its own ad platform? What impact will this have on existing marketing campaigns? Listen to this episode to learn more.
With the release of iOS 17, Apple is now automatically removing tracking parameters from links clicked on their devices. This means that advertisers and analytics firms will no longer be able to track users' behaviors and preferences as easily as before.
Join Kasim as he dives into the pros and cons of this latest development and what it means for marketers everywhere. Don't miss out on this important discussion - hit that play button now!
iOs 17 automatically removes tracking parameters from links you click on:
https://9to5mac.com/2023/06/08/ios-17...
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Transcript
Shots fired by Apple yet again.
KASIM:iOS 17 automatically removes tracking parameters from links you click on.
KASIM:Now, we knew this was gonna happen in mail-in Messenger, but they're extending
KASIM:it or maybe they're not extending it.
KASIM:Maybe I just didn't realize that this was part of the plan.
KASIM:Link tracking protection this is words are so important.
KASIM:Patriot Act link tracking protection is a new feature automatically
KASIM:activated in mail messages and safari.
KASIM:In private browsing mode.
KASIM:That's the important distinction.
KASIM:It detects user identifiable tracking parameters and link URLs
KASIM:and automatically removes them.
KASIM:So here's the before BAM tracking URLs.
KASIM:Here's the after.
KASIM:Now they, apple does offer advertisers private click measurement, which
KASIM:allows advertisers to track ad campaign conversion metrics, but does
KASIM:not reveal individual user activity.
KASIM:Here's what I think is really interesting.
KASIM:One the metrics that they're offering are aggregated metrics and the individual user
KASIM:activities, that's what you wanna track.
KASIM:Two, it wouldn't surprise me at all if we find out that safari private
KASIM:browsing road mode becomes the default.
KASIM:Is that already the case is private browsing mode.
KASIM:The default in Safari.
KASIM:it's not.
KASIM:I bet you it becomes the default, or at least you are strongly incentivized
KASIM:to use private browsing mode.
KASIM:Now the question is this is, Apple trying to protect your privacy or it is Apple
KASIM:trying to strip its yet to be competitors of data so that it can launch its own
KASIM:ad platform and then just crush them.
KASIM:I have my opinions, I'd be interested in yours.
KASIM:I'd also be interested in what you think the impacts are of losing this data.
KASIM:Because if we're only gonna lose it when people are browsing in Safari
KASIM:private browsing mode, I don't think that that's a catastrophic
KASIM:error from an ads perspective.
KASIM:I think it sucks if you're in the email space, man, I can't even imagine.
KASIM:I know Apple already killed, like open and click through rate.
KASIM:Data too, which is kind of aligned with this, but interesting
KASIM:approach for them to take.
KASIM:Not at all surprised.
KASIM:I think that these privacy first initiatives are going to continue coming.
KASIM:Not, I think, of course, like they're very, very, very bullish on this point.
KASIM:And as marketers, we're just gonna have to keep rolling with the punches.
KASIM:So would love your take what you think.
KASIM:Curious, who uses Safari private browsing mode as a default?
KASIM:Like, if this is just the way that you browse, I'd, I'd love to know from you.
KASIM:I'll use the Chrome private browsing, but that's if I don't want, like, I'm trying
KASIM:to, view a site where I've cleared cookies in case or something, or I just don't
KASIM:want people to see what I'm searching for.
KASIM:But I wouldn't use it as a default, so I'm hoping that that kind of keeps us safe.
KASIM:Anyway, love your opinions.
